The Johnnie Walker Experience named Europe and The World Leading Spirit Tourism Experience again.
Two in a row: The Johnnie Walker Experience has once again been named Europe and The World’s Leading Spirit Tourism Experience at the 2025 World Travel Awards(WTA).
Article Source: Johnnie Walker
Last Updated: 17 December 2025 12:28
Scotland’s flagship whisky experience continues to dominate as must-visit Edinburgh attraction
The Johnnie Walker Experience on Princes Street, Edinburgh, has once again been named both Europe’s Leading Spirit Tourism Experience and the World’s Leading Spirit Tourism Experience at the 2025 World Travel Awards (WTA), reinforcing its status as a must-visit experience.
These honours mark the venue’s fifth and sixth WTA wins since 2023, awarded by the body which celebrates excellence in global travel, tourism, and hospitality. After taking home both the world and Europe titles in 2023 and 2024, this most recent double-win further underscores the Experience’s commitment to pushing boundaries in storytelling, innovation, and excellence.
Home of the world’s number one Scotch, The Johnnie Walker Experience is an eight-floor sensory destination that has become a cornerstone of Edinburgh’s visitor scene since opening in 2021. Over its four and a half years, it has welcomed more than 1.5 million visitors from 141 countries, guiding guests through an immersive journey into the 200-year heritage of Johnnie Walker while offering world-class creative cocktails at its celebrated 1820 Rooftop Bar.
Judges praised the Experience’s diverse offering, which delivers something for everyone - from seasoned whisky enthusiasts to curious first-time explorers. A seamless blend of interactive technology, showmanship, creativity, and deep knowledge and insight into the 200 year history of Johnnie Walker, has set the venue apart as a must-do for anyone visiting Scotland’s capital.
Erin Ramsay, Head of Johnnie Walker Experience, said: We are incredibly proud of this latest recognition. We’re committed to providing the best possible experience for everyone - from visitors from around the world to our neighbours here in Edinburgh. This award shows that the hard work is paying off, so a big thank you to our team who have made this possible."
The Edinburgh experience venue has expanded its growing collection of awards, with the Johnnie Walker Autumn/Winter Blend (Bottle Your Own), available exclusively in its retail area, winning Gold in the Blended Limited Release category at the 2026 World Whiskies Awards, Scotland.
To book The World’s Leading Spirit Tourism Experience 2025, visit http://johnniewalkerexperience.com/
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