Primark celebrates 50 years in Scotland with a wee nod to loyal Scots in all stores today
Scottish shoppers will hardly believe it when they see it today as Primark finally relents on one of its biggest brand debates after 50 years.
Article Source: Primark
Last Updated: 21 August 2025 9:57
To mark 50 years of Primark on Scotland’s high streets in style with both customers and colleagues, the retailer is tipping its hat to celebrate with a ‘Preemark’ rebrand, which has appeared in all 21 of its Scottish stores overnight.
The full ‘Preemark’ store takeovers are now live in Hamilton, Edinburgh Princes Street and Glasgow’s Argyle Street, alongside fun ‘Preemark’ themed window activations in its remaining 18 Scottish stores up and down the country.
Scots can enjoy the retailer’s significant milestone in every store until Sunday 24th August. The celebrations are a ‘wee nod’ to how most Scots pronounce the popular brand name as ‘Pr-EE-mark’.
This comes after the retailer tried to settle the debate about how to pronounce its brand in an Instagram post that went viral earlier this year. The ongoing speculation ranges from how most people know it, ‘Pr-EYE-mark’, to ‘Pr-AYE-mark’ and the favoured Scottish ‘Pr-EE-mark’.
Gavin O’Reilly, Area Manager for Primark Scotland West and Cumbria, who currently oversees Primark’s first store in Hamilton, Scotland, said: “Our loyal Scottish shoppers have been instrumental to our success over the last 50 years, so we thought it was high time we acknowledged it in true Primark style. It’s a proud moment for all our stores to be celebrating our milestone together with a fun ‘Preemark’ nod, which is simply what we know our Scottish shoppers and colleagues are calling us every day anyway!”
Today, Primark has 21 stores covering over 755,000 sq. ft of retail space across Scotland’s much-loved towns, city centres and retail parks, and employs over 2,637 retail colleagues nationally.
From day one, Primark was a hit with Scottish shoppers who initially queued up for its “unbeatable” opening offers in its first store in Hamilton, during the summer of 1975, including women’s tweed coats for £9.50, printed crepe blouses for 99p and briefs for 25p. Across menswear, V-neck Shetland sweaters were sold for £2.85, poly-cotton shirts for 99p and socks for 23p. Children’s clothing highlights included slacks for 99p, ‘car coats’ for £1.99 and pinafore dresses for £1.65.
Over the years, some of its most popular products in Scotland include velour tracksuits - popular in the early 2000s – as well as a gold sequin dress and Saltire beach towels. Made exclusively for Scottish shoppers, the retailer has produced a line of Scottish pyjamas, Edinburgh-themed t-shirts from £3.00 and more recently its Scotland Euros t-shirts.
From its first and smallest store in Hamilton at just 9,300 sq. ft to the largest store on Edinburgh Princes Street, covering 73,900 sq. ft with stunning views of Edinburgh Castle, Primark has continued to grow in size and scale. Its in-store experience has evolved to now feature beauty studios, nail salons and a wide choice of destination cafes – including its popular evolving cafés in Edinburgh and Braehead.
Over the past three years, Primark has invested over £20 million in its stores which includes significant upgrades to stores in Clydebank, Hamilton, Stirling and Irvine so far this year. It has also introduced self-service checkouts and its popular Click & Collect service to all stores in Scotland. Now every Primark shopper can access the full range, ordering online and collecting more easily and conveniently from their local store in just two days. Looking ahead, the retailer has confirmed it plans to invest a further £9 million in its Scottish stores over the next two years as it reaffirms its commitment to Scottish retail.
Kari Rodgers, UK Retail Director at Primark, said: “The high streets and fashions have changed a lot over five decades in Scotland, and Primark has been there every step of the way. As we’ve evolved to meet this change in demand, our commitment to offering people great quality clothing at affordable prices is stronger than ever. There is such pride in our stores in Scotland and our customers feel it too, so it’s fantastic to be celebrating such an important milestone together. Over the last three years we’ve invested more than £20 million in our stores across Scotland and we’ve a further £9 million planned over the next two years to improve our stores and support the future of Scottish retail.”
Across the UK, Primark operates 197 stores, including 21 in Scotland, and employs 30,000 colleagues. Meanwhile, 2.3 million people every week cite Primark as the main reason for visiting their local high street, and for every £10 spent in a Primark, shoppers spend an additional £3.60 which produces a positive economic ripple effect for local high streets*.
*Source: Primark UK Impact Report 2024
Sponsored Links
Latest Edinburgh News
The Leddie celebrates Burns with a paired Balvenie supper
The Leddie Hotel in Aberlady is celebrating Burn’s Night in true Scottish style on Friday 23rd January, with a one-night-only themed supper in partnership with The Balvenie.
READ MORE
Mowgli Street Food Introduces the new 600 calorie Lite Tiffin
Healthy, hearty and great value at just £15 per person - Mowgli's new Lite Tiffin launches this January.
READ MORE
Return to Middle Earth as The Lord of The Rings Trilogy celebrates its 25th anniversary at Vue
One of the most iconic and beloved fantasy trilogies of all time, The Lord of The Rings, is returning to the big screen at Vue venues across Scotland, as it celebrates its 25th anniversary.
READ MORE
From suite to studio: The Balmoral unveils bespoke in room reformer pilates
In partnership with FÔLD, The Balmoral, a Rocco Forte Hotel, is proud to unveil its latest pioneering wellness innovation: reformer pilates delivered to your suite.
READ MORE
A night for poetry, pipes and plates: Burns Night at Duck & Waffle Edinburgh
When poetry meets plate and tradition meets indulgence, Burns Night 2026 comes alive at Duck & Waffle Edinburgh.
READ MORE
Summerhall Arts announce CATALYST: Art as Activism, four new solo exhibitions for 2026
Summerhall Arts presents CATALYST: Art as Activism, a season of four solo exhibitions that position contemporary art as a sustained, embodied form of resistance.
READ MORE
A Burns Night under the stars: Dynamic Earth reimagines the traditional supper
This Burns Night, Dynamic Earth invites you to step into the stars for an evening where tradition meets the galaxy!
READ MORE
Edinburgh International Book Festival opens submissions for Global Ink 2026
Submissions for Global Ink 2026, Edinburgh International Book Festival's flagship international forum for Festival Directors, are now open.
READ MORE
Scottish Ensemble spotlights future string stars with Musical Encounters
Scottish Ensemble begins an exciting 2026 with the return of their Young Artist programme, helping to develop the next generation of Scotland's young string players.
READ MORE
Celebrate love with your PAWfect Valentine at Dobbies Garden Centres
Dobbies Garden Centres is inviting pet parents to celebrate Valentine's Day with their beloved furry friends in selected stores across the country!
READ MORE
Enlightenment an immersive experience set to transform McEwan Hall in Edinburgh
Swiss art collective PROJEKTIL will bring its vivid light and sound show to Edinburgh from 31st January, following acclaimed runs in Glasgow, Liverpool and Leeds!
READ MORE
Primary schools in Scotland given chance to win specifically curated Burns Supper from Aldi
Aldi Scotland is giving primary school pupils across Scotland the chance to enjoy a truly traditional Burns Supper, complete with all the trimmings, including a bagpiper.
READ MORE
Glasgow International Comedy Festival launches 2026 programme with over 100,000 tickets on sale
Glasgow International Comedy Festival has announced the full programme for 2026's event with 560 shows in 40 venues across the city from 11th - 29th March, and over 100,000 tickets now on sale!
READ MORE
Top Scottish chef to host floating Captains Table experience onboard luxury Edinburgh hotel
One of Scotland's leading chefs will be hosting a collaborative Captain's Table experience onboard Edinburgh's five-star luxury floating hotel, Fingal, on Wednesday 4th February.
READ MORE
National Centre for Music appoints Director of Partnerships
Scotland's National Centre for Music bolsters founding team with new Director of Partnerships.
READ MORE
Celebrate Burns Night 2026 at Flight Club
If you're looking for a fun way to celebrate Burns Night this year, head to Flight Club!
READ MORE
Everything you need to know about Celtic Connections 2026
The renowned festival which every year transforms Glasgow in January into a must-visit destination for music lovers is now just over a week away.
READ MORE
Zizzi launches their January Birthday Jackpot
Zizzi's January Birthday Jackpot guarantees a special gift for adults born in January, with some lucky birthday guests receiving the jackpot prize - £100 towards their bill!
READ MORE
Litter picking dog charity aims to remove 44 million pieces of rubbish in 2026
Dog owners making an environmental New Year Resolution are hoped to boost the ranks of the Paws On Plastic charity to over 30,000 in 2026!
READ MORE
Edinburgh Open Workshop kicks off the New Year with hands on courses to build new skills
New year, new skills. Edinburgh Open Workshop is kicking off January with a hands-on programme of creative courses designed to help people turn resolutions into reality!
READ MORE
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Famous faces share their DofE Award memories in celebration of their 70th anniversary
Anyone with a connection to The Duke of Edinburgh's Award is being invited to celebrate the charity's 70th anniversary by sharing their fondest DofE memories.
READ MORE
Vow to volunteer! The New Year resolution that could change lives in 2026
The team at Volunteer Centre East Lothian (VCEL) believe that by vowing to volunteer in 2026, people can make a real difference to their local community!
READ MORE
Dry or Try January: Flight Club is your go to January social spot
Whether you're ditching the booze and going dry for a month or embracing Try January with the goal of experiencing new things, Flight Club, ticks all the boxes!
READ MORE
Glamorous Edwardians to be explored in major Edinburgh exhibition
A glamorous, never-before-exhibited portrait of Queen Mary and a miniature sleigh made of rock crystal will be among highlights on show in Scotland for the first time in this major exhibition.
READ MORE
Scotland goalkeeper kicks off Hogmanay celebrations in Edinburgh
Edinburgh's Hogmanay celebrations officially began last night as Scotland goalkeeper Craig Gordon kicked off the city's iconic Torchlight Procession.
READ MORE
Hibs women support Scottish charity with Nuby this Christmas
Two Hibernian Women players have helped bring festive cheer to local families this Christmas, donating Santa Surprise Boxes to a Scottish charity on behalf of baby brand Nuby.
READ MORE
Hauf and hauf revival as Edinburgh drinks partnership hits the pub
A modern twist on a traditional Scottish serve is being poured across Edinburgh this festive season, as two of the city's leading independent drinks producers announce a flavour-led collaboration.
READ MORE
Opening New Years Day: Turner in January triumphantly returns to the National Galleries of Scotland
Following the incredible success of last year's blockbuster exchange with the National Gallery of Ireland, Scotland's own much-loved Turners are back in Edinburgh for 2026!
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORESponsored Links
Sponsored Links