Article Source: SoBe Burger
Last Updated: 30 July 2025 13:31
Scotland Decides: SoBe Burger Unveils Limited-Edition Irn-Bru Inspired Fried Chicken Burger for the Fringe Festival.
In a recent public poll asking Scots to name the flavour that best represents the nation, Irn-Bru took the crown claiming 40% of the vote and beating out national icons like haggis, whisky and shortbread. Now, one local burger brand has turned that answer into something a bit unexpected and a bit genius: an Irn-Bru® inspired fried chicken burger.
SoBe Burger, with locations on Lothian Road and in Dalkeith, asked 150 Scottish customers earlier this summer what they’d put in a “national burger.” The overwhelming answer? Irn-Bru.
The team took the brief seriously and the result is a limited edition Fringe time special, available only during the festival from 1 to 25 August.
“We expected haggis or whisky to win. But the love for Irn-Bru was clear and very Scottish,” said Jackson, Marketing Manager at SoBe Burger. “So we thought, why not go all in?”
The SoBe Fringe Burger features a fried chicken fillet coated in a sticky Irn-Bru-infused glaze, topped with a molten Irn-Bru-infused cheese sauce, crispy onions, and lettuce. A mix of oddball creativity and cult flavour, it’s the kind of thing that could only emerge during Edinburgh’s busiest and weirdest month.
To launch it, SoBe is hosting a Fringe opening weekend party on Friday 1 August at its Lothian Road shop, with live DJ sets from Edinburgh collective Mixfits.
The Irn-Bru burger will be available until 25 August at their two Scotland locations, located at 75 Lothian Rd, Edinburgh EH3 9AW and 156 High St, Dalkeith EH22 1AY.
In a recent poll, Irn-Bru® claimed most votes for the flavour that best represents the nation. Now SoBe Burger unveils an Irn-Bru® inspired fried chicken burger available from 1 to 25 August.
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