The Entertainer opens brand new store in Edinburgh
Britain’s toy shop, The Entertainer, has officially opened a brand-new store at The Gyle Shopping Centre.
Article Source: The Entertainer
Last Updated: 1 December 2025 16:18
The 2,225 sq ft store, located at The Gyle Shopping Centre, is officially open and is inviting local shoppers to enjoy a series of exciting in-store celebrations on Saturday (6th December).
The brand-new space brings the world’s most popular toys and collectables to the city centre, many for the first time, including Pokémon, LEGO, Monster High, Disney, POP MART and Wicked 2, as well as its exclusive Meccano, Early Learning Centre and Addo private label ranges.
To celebrate the official opening, The Entertainer is hosting an exciting in-store celebration on Saturday (6th December) for shoppers to enjoy. Fan-favourite Bluey will be visiting the brand-new store between 11am – 3:30 pm, offering families a fun-filled opportunity to meet and take photos with the popular puppy.
Plus, the first 100 customers through the doors of the new store on Saturday will get the chance to pick up an exclusive sealed envelope containing a surprise gift voucher valued between £5 - £50. What’s more, the first 100 shoppers to spend £15 or more in-store will take home a complimentary Bluey Aqua Drawing Pad worth £6.
Located at The Gyle Shopping Centre, The Entertainer joins a host of other leading retailers, leisure providers and restaurants, including JD, NEXT and M&S.
The news follows The Entertainer’s successful recent openings at Dalton Park and Rusden Lakes, as well as the highly anticipated release of its top 10 toy predictions for Christmas, featuring much-loved names such as LEGO, Disney, and heritage brand Meccano, alongside exciting newer brands like Gui Gui and Fugglers, with prices starting from just £8.
Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer, said: “As the UK’s largest toy retailer, we’re thrilled to announce the opening of our new store at The Gyle Shopping Centre, and the exciting activities planned to celebrate with local shoppers.
“Our new The Gyle Shopping Centre store offers everything we’re proud of at The Entertainer – an exciting range of toys for every budget, the introduction of a huge range of global brands and products to Edinburgh, and our market-leading 30-minute click and collect service.
“Across our 160 shops, we’re proud to be famous for our friendly, helpful and knowledgeable colleagues, as well as our support of local charities and communities. Like all our UK stores, our new Edinburgh location also offers a ‘Quiet Hour’ to support customers with sensory difficulties during the first hour of every shopping day.
“We’re confident that local Edinburgh shoppers will enjoy discovering our brand-new toy shop – especially with the festive season just around the corner.”
For more information on The Entertainer and to shop online, visit www.thetoyshop.com.
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