Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
Article Source: IRN-BRU
Last Updated: 12 December 2024 7:38
IRN-BRU will be taking the Christmas wheel with a cheeky road-trip with stops in Edinburgh and Glasgow. In classic IRN-BRU style that’s less Freeway and more Threeway, their truck will travel to Scots cringing from naughty antics at office parties, in a bid to stop them BRU’ing over any regrets.
A third of Scots have ‘the fear’ after their work Christmas parties, with almost a third (30%) admitting to worrying about doing something a bit silly or having next day awkwardness with colleagues (33%).
We’re guilty of questionable dancing (26%), flirting with someone you shouldn't (20%) and falling asleep in a random spot (14%) at our festive flings. Hogging the karaoke (12%), falling over on the dancefloor (10%) and telling your boss you don’t like them (6%) - or indeed love them (7%) - also all feature in the list.
But whatever regret we’ve inflicted upon ourselves, a quarter of us don’t want to go back into the office the next day - and 23% call in sick.
That’s why Scotland’s other national drink - enjoyed by many as the ultimate hangover cure after a big night out - is going on tour, dropping off cans of ice-cold IRN-BRU and helping people to see the funny side of things. Alongside product drops, limited-edition jumpers that read ‘Merry Xmas, ya fanny’, will also be given away. In Scotland, the word ‘fanny’ is a light-hearted term for someone who’s been a bit of an idiot. The first release of jumpers virtually sold out in 24 hours when released on IRN-BRU’s website last week and this is one the last opportunities for people to get their hands on them.
Delivering to Edinburgh and Glasgow, London and Manchester, a special hotline has been set up on 07598 402867. People can share their stories or nominate someone to receive a drop from IRN-BRU. The lorry will complete a whistle stop tour of the country on the following dates:
• Edinburgh - Thursday 12 December
• Glasgow - Friday 13 December
• Manchester - Wednesday 18 December
• London - Thursday 19 December
Surprise special drops will also take place around each city so keep your eyes peeled.
Kenny Nicholson, Head of Brand at IRN-BRU said: “We all know that dreaded post Christmas party feeling and IRN-BRU is here to help. It’s one of the biggest nights of the year for the office, but no one wants to feel like an idiot - or as we would say, fanny - the morning after.
“So this Christmas, we’re creating a festive truck dropping off the ultimate pick-me-up when they need it most.”
IRN-BRU is known for its sense-of-humour, including at Christmas when its iconic Snowman advert symbolically heralds the start of the holiday season.
The animated ad tells the tale of a mischievous boy and his BRU as he flies with the Snowman around Scotland - before being dropped from a great height after a tussle for the soft drink. First hitting screens almost 20 years ago, it is still a huge hit when released each year, with over 1.7m views on YouTube.
Sponsored Links
Latest Edinburgh News
National Galleries of Scotland celebrates Halloween by sharing rare images from Egyptian Book of the Dead
This Halloween National Galleries of Scotland is diving into the special books collection to share the rare work 'Le Livre des morts des Anciens Egyptiens' by Anton Prinner.
READ MORE
Santa Opens a Brand New North Pole HQ at Conifox
Edinburgh’s Ultimate Christmas Experience Arrives in a Spectacular New Purpose-Built Building at Conifox Adventure Park.
READ MORE
Final call for Edinburgh walkers to join autumn challenge
THE FINAL countdown to Walking Scotland’s Autumn Step Count Challenge has begun, with teams across the country being urged to register before the event starts on Monday, 3 November 2025.
READ MORE
Sail into the festive season with five star luxury floating hotel Fingal
Scotland’s only five-star luxury floating hotel, Fingal, is adding some festive magic to its guest experiences this Christmas and Hogmanay.
READ MORE
First Bus gives Remembrance free travel for all Armed Forces, veterans and cadets
First Bus is offering free travel for all veterans and UK Armed Forces personnel travelling to Remembrance Day activities of Remembrance Sunday and Armistice Day.
READ MORE
Scotland Meats Germany
Scotland's favourite beer, Tennent's Lager, has unveiled the world's first ever Square Wurst - a Scottish classic with a German twist - to mark the launch of Tennent's Bavarian Pilsner.
READ MORE
Palm Court at The Balmoral unveils new Elevenses menu
Palm Court at The Balmoral has launched a new ‘Elevenses’ menu, showcasing the pastry team’s viennoiserie skills.
READ MORE
Vault City launches blood red strawberry sour beer for Halloween season
A POPULAR Halloween treat is being reimagined for grown-ups this year, as Edinburgh’s wizards of sour beer unveil their latest spooky special.
READ MORE
Scottish Ensemble brings warmth to wintry nights with Concerts by Candlelight tour
Concert by Candlelight, Scottish Ensemble's celebrated long-running winter tour, returns for eight awe-inspiring performances in intimate settings around Scotland this December.
READ MORE
Feel the festive cheer at Dobbies Charity Christmas Shopping Night
Dobbies is encouraging customers to come along to their nearest store and to be the first to shop exclusive Black Friday offers at its late-night shopping event, in aid of Alzheimer's Research UK.
READ MORE
Red Hot Chilli Pipers announced to headline Ross Bandstand programme
With just under three weeks left until Edinburgh’s Christmas events and attractions open to Edinburgh residents and visitors, the full Ross Bandstand programme is unveiled today.
READ MORE
Autumn Offers at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched new offerings designed to inspire cosy autumn getaways and early festive escapes across Scotland.
READ MORE
Mowgli Street Food unveils its Christmas feasting menus
Mowgli Street Food restaurants have launched their special Christmas menus - a vibrant celebration of Indian home-style cooking, made for sharing.
READ MORE
50 Scottish entrepreneurs gather in Edinburgh for National Mentoring Day
More than 50 entrepreneurs from across Scotland gathered in Edinburgh this week for Edinburgh Mentor Match - a free business speed mentoring session run by Virgin StartUp.
READ MORE
OMNi teams up with local school and partners for Creative Milestone Initiative
Edinburgh’s OMNi Centre has teamed up with Scottish artist Helen Denerley and Edinburgh Zoo to deliver a primary school design project for the Dreaming Spires sculpture’s 20th anniversary.
READ MORE
The Scottish Excellence Awards are open for entries
Nominations are open for the highly anticipated Scottish Excellence Awards 2026, a celebration of Scotland's hospitality, foodservice and tourism sectors.
READ MORE
Halloween Events Round Up for Edinburgh Restaurants
Take a look at some of the Halloween events taking place in Edinburgh Restaurants this week!
READ MORE
Sterling Home brings festive cheer with heartfelt Christmas donation
Leading furniture retailer Sterling Home is lighting up the festive season with a generous donation of Christmas decorations and furniture to children’s hospices and hospitals across Scotland.
READ MORE
Dobbies Garden Centres hosts free to attend winter gardening workshop for kids
Dobbies is hosting a free-to-attend monthly gardening workshop on Sunday 2 November, for children across the country to discover how they can encourage winter birds into the garden.
READ MORE
Simply Greek Opens Vibrant New Home Near the Playhouse
Simply Greek, the family-owned restaurant adored for its authentic Greek flavours, is proving a hit with diners in its stunning new home, right across from the iconic Edinburgh Playhouse.
READ MORE
Five star spa in the capital awarded top UK accolade
The One Spa, one of Scotland’s most luxurious spas, has secured the highest honour from the UK’s most prestigious spa authority.
READ MORE
One more! A quarter of Scots say they will spend their extra hour in the pub as clocks go back
To celebrate, Innis & Gunn is hosting 'Sunset Sessions' at its three Taprooms in Glasgow and Edinburgh, with live trad music performances kicking off at 4.50pm - the exact time of sunset!
READ MORE
Illusions, Laughter, Shape Shifters and Dark Mysteries at MagicFest
Unleash your inner magic – MagicFest, Edinburgh’s annual avalanche of illusion, sleight of hand, mystery and laughter.
READ MORE
Snooker Giants Set For Edinburgh
The draw and schedule for the BetVictor Scottish Open in Edinburgh is out now and fans are strongly urged to book tickets fast!
READ MORE
Where to spend Christmas in Edinburgh
The Scott Hotel and its restaurant, Bonnars, have unveiled its highly anticipated festive packages, offering both luxurious overnight escapes and festive fine dining for visitors and Edinburgh locals.
READ MORE
Edinburghs Hogmanay announces music and comedy programme
Edinburgh’s Hogmanay has today announced a music and comedy programme spanning four days of the festival, with Scottish talent topping the bill.
READ MORE
Loganair marks four year partnership with CHAS with aircraft naming
Loganair has marked the fourth anniversary of its partnership with Children’s Hospices Across Scotland (CHAS) by naming one of its aircraft in honour of the charity.
READ MORE
Vittoria Group teams up with Hirundine Whisky for Edinburgh wide partnership
Edinburgh’s top restaurant group is raising a glass to a new partnership with Hirundine Whisky, the premium single malt created by Scottish rugby stars Duhan van der Merwe and Pierre Schoeman.
READ MORE
Popeyes announces Fort Kinnaird opening date
Popeyes® UK fans in Fort Kinnaird can get their hands on the viral Chicken Sandwich from Monday 3rd November, with free Chicken Sandwiches for the first 100 in the queue.
READ MORE
Master of the Universe finds its new home outside the National gallery
Having lived at National Galleries Scotland: Modern Two since the early 2000’s, Eduardo Paolozzi’s Master of the Universe finds its new home outside the National.
READ MORESponsored Links
Sponsored Links