Renowned Scottish Jeweller, Laura Bond celebrates third Birthday with first ever pop up studio in St James Quarter
Notable Scottish Jeweller, Laura Bond lands in St James Quarter for a limited time only to showcase their latest collection of delicate and decorative, solid gold earrings for curated ears.
Article Source: Laura Bond
Last Updated: 16 June 2022 12:36
Hailed as ‘the fashion world’s favourite', Laura Bond currently has a business value of 1.5million and a social following of over 100k+ after just three years in business and will now open in the Scottish Capital from June 24th-25th complete with an exclusive VIP launch.
For one weekend only, guests will be able to meet Laura in person as she introduces the brand, shares current trends and discusses the most popular ear piercings and what jewellery works best in them. Shoppers can also enjoy the brands first sample sale with the chance to shop over 300 exclusive designs, including the newly launched online collection of piercing jewellery.
Their new collection, crafted from responsibly sourced gold, will be available to view and shop on Level 1 of Edinburgh’s largest retail destination for the first time and includes solid gold piercing accessories such as delicate huggies, tragus, helix, daith and septum jewellery. It is designed for 24/7 wear and crafted in small-runs to ensure less wastage and lower prices for customers.
The female founded and family run business launched in late 2019, pre-pandemic and despite unexpected challenges posed by lockdown, experienced ‘overnight success’. With celebrity fans such as Michelle Visage and Jessie J as well as Game of Thrones actress Nathalie Emmanuel, who wore Laura Bond jewellery to the 2022 Oscars. The Edinburgh based brand has gained global popularity with credits in Marie Claire, Grazia, Glamour and Stylist.
With over eight years experience in the luxury jewellery market, Founder and Creative Director Laura Bond identified a need for contemporary and quality body jewellery at accessible prices. Together with sister Georgie, husband Doug and two team members, the small but mighty team focus on bringing responsibly sourced delicate and decorative cartilage jewellery to a global audience.
Laura comments: “Some people have a thing for bags or shoes. For me it’s always been jewellery. I got my first cartilage piercing when I was a teenager and my love for the multiple piercings trend grew from there. I’ve got 14 piercings in total including my rook and daith but I was really frustrated that I couldn’t find beautiful dainty earrings that I could afford. My style was feminine and I didn’t like the grungy piercings that all the studios stocked. I couldn’t find a brand selling affordable solid gold earrings in the style I wanted to buy, so I decided to create it.”
Nick Peel, Managing Director at St James Quarter, said: “St James Quarter is a new retail led, lifestyle district providing an inspiring, sociable and vibrant destination for locals and visitors to live, shop, eat, sleep and play – so we’re delighted to be welcoming yet another unique and exclusive brand. Laura Bond is an exciting new creative talent and we know her brand is something that our guests will love. The pandemic was an extremely difficult time for many people so it’s great to now be able to celebrate the success of small Scottish business. We look forward to welcoming the Laura Bond team and showcasing their amazing work in St James Quarter.”
Starting with only £5K initial investment to cover product costs, the business overcame a myriad of challenges in its fledgling first year, predominately posed by the Pandemic and Brexit. With immediate and steep growth as well as a steady stream of loyal new customers and social media followers, the business value increased by over 29,000% to 1.5million as determined by a third party valuator.
Laura and her team are experts in multiple piercings and will be on hand to design the perfect personalised ’ear party’ through complimentary styling appointments. Ranging between £48 and £125, this is an opportunity for fans, followers and those new to the brand to view the jewellery in real life and gain insight and inspiration from specialists - a service and product most commonly found online and in London department stores costing upwards of £200.
Previous plans for a Laura Bond pop-up in the capital were thwarted by Covid-19 lockdowns, but before their cancellation, gained an overwhelming response with over 200 confirmed bookings. This time around, customers will be welcomed on a walk-in basis and are encouraged to visit early to avoid disappointment with indication the new collection will receive sell-out response.
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