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4,4,4&2: The Launch!

Join boom saloon at Custom House to celebrate the launch of the finale of our work to rewrite the story of dementia in a publishing world first!

4,4,4&2: The Launch!

About 4,4,4&2: The Launch!

16th Sep 2025 to 21st Sep 2025
9am - 5pm
Custom Lane
1 Customs Wharf, Leith EH6 6AL
Free event, paid ticket optional
Visit the event website here
Follow boomsaloon on Instagram

4,4,4&2, the finale of our work to rewrite the story of dementia, launches in Edinburgh this September – and we’d love to see you at the celebrations for this publishing world first.

September 16th - 4,4,4&2 book launch and exhibition opening: 6:00pm onward
September 17-21st - 4,4,4&2 exhibition
September 18th - Dementia friendly day
September 20-21st - Demo days

Printed using an innovative disappearing ink to mimic the physical degeneration of the brain which can take place during the dementia journey, 4,4,4&2 maps the life of Maggie Watson – our close collaborator and dear friend, diagnosed with Alzheimer’s and Vascular Dementia in 2021.

A ‘living cookbook,’ the publication walks readers through early childhood recipes, savoury dinners, shared bakes and treasured family hand-me-downs – using the medium of cooking to not only share the standout recipes from a life very well eaten, but also to map the effects of a dementia diagnosis on an individual, and those they share their life with.

Made possible thanks to the kind support of Custom Lane and the Culture & Business Fund, 4,4,4&2 launches across a week with a full exhibition and weekend of activity – kickstarted with the book launch and exhibition opening.

Hope to see you there!

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