Fat Hippo fans prepare for the ultimate CheezHIT
Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.
Article Source: Fat Hippo
Last Updated: 30 April 2025 10:49
Between 6th - 31st May, burger lovers can head down to ANY Fat Hippo restaurant to experience the NEW ‘Cheez-It® Cheez-Hit Burger’.
The ‘Cheez-It® Cheez-Hit Burger’ is the perfect combo of spicy chilli and tangy sour cream, and Cheez-It® Snap’d, the snack baked with 100% real cheese, providing that distinctive cheesy crunch with each succulent bite.
The burger was crafted by deconstructing and reconstructing favourite Fat Hippo flavours, drawing inspiration from the hit US snack Cheez-It® and its Cheese, Sour Cream & Onion variety - fitting perfectly within Fat Hippo’s best-selling beef burger category.
The ‘Cheez-It Cheez-Hit Burger’ starts with a juicy, premium double beef patty, grilled to perfection. It’s then topped with a generous portion of chilli cheese sauce, infusing every bite with a satisfying kick.
A dollop of cool sour cream and chive adds a refreshing contrast, while a touch of mustard brings a subtle tang that ties it all together. Finally, Cheez-It® are added to the burger, delivering that unmistakable cheesy crunch.
Since launching in the UK in August last year, Cheez-It® has taken UK cheese lovers by storm. Cheez-It® Snap’d are available in three flavours (Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion) and are baked (not fried) with 100% real cheese, offering the nation’s biggest fans of the yellow stuff an unforgettable cheesy and satisfying crunch.
Rui Frias, Senior Marketing Manager, Cheez-It ®, said: “We know the UK are cheese OBSESSED. So, this is a brie-lliant way to feed that obsession - with a succulent, masterfully created Fat Hippo ‘Cheez-It® Cheez-Hit Burger’. We know our fans won’t be able to resist a bite! We are delighted to be partnering with Fat Hippo to make sure our fans can get a taste for Cheez-It® in new and exciting ways.”
Nick Fountain, Head of Marketing, Fat Hippo, said: “Imagine the perfect harmony of spicy chilli, American cheese, tangy sour cream and chive, succulent beef, a zesty hint of mustard AND the irresistible cheesy crunch of Cheez-It®. Each component shines on its own, but when combined, they create an unforgettable taste experience. Our burger lab has masterfully blended these bold flavours, using the iconic Cheez-It® as the foundation for a burger unlike any other. We wanted to create a burger that celebrates bold, complementary flavours while staying true to the spirit of innovation, and what better way to do this than with Cheez-It®.”
The ‘Cheez-It® Cheez-Hit Burger’ will be available from 6th to 31st May, exclusively at all Fat Hippo locations for dine in, as well as Click+Collect and on all delivery platforms.
Sponsored Links
Latest Edinburgh News
Conifox Champions Allergy Inclusion for Families
Allergy Awareness in Action as Conifox Adventure Park sets a new standard for safe family days out.
READ MORE
Rory McIlroy Confirmed for Genesis Scottish Open
Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORE
Skerryvore castle concert capacity grows due to global demand
A special one-off event celebrating the 20th anniversary of beloved Scottish band Skerryvore is getting even bigger, organisers have announced.
READ MORE
Edinburgh International Book Festival announces expanded The Front List series for 2025
The Edinburgh International Book Festival is delighted to announce the second year of The Front List, in partnership with Underbelly.
READ MORE
Fat Hippo fans prepare for the ultimate CheezHIT
Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.
READ MORE
Holding Back The Years: 40 Years of Simply Red in cinemas May 15
To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MORE
This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!
Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORE
Fun for all the family at the 36th annual Scottish Game Fair
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORE
Free Glorious Grass gardening workshop for children at Dobbies
Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORE
Edinburgh shopper scoops hundreds of pounds for CHAS in ALDI Supermarket Sweep
Aldi Scotland’s Supermarket Sweep challenge recently returned to Edinburgh, and one lucky local winner has raised £726.77 for CHAS while picking up the same amount in Aldi favourites for herself.
READ MORE
Barrowland Ballet take over Scotland with two shows this year
Award-winning dance company Barrowland Ballet present world premiere of Wee Man and the revival of Chunky Jewellery, ahead of Edinburgh Festival Fringe transfers this year.
READ MORE
Somewhere by Nico launches its first ever Cocktail Festival in Glasgow and Edinburgh
Cocktail Festival will serve customers £5 cocktails highlighting signature cocktails including the classics we all love, from Margaritas to Daiquiris!
READ MORE
Top Scottish chefs take on ultimate kitchen cook off at food hall Bonnie & Wild
Some of Scotland’s best chefs are sharpening their knives for the ultimate kitchen cook-off at Scottish food hall Bonnie & Wild.
READ MORE
New spring season for a new look Capital Theatres
Capital Theatres’ spring season brings with it a new look, new shows and new extraordinary experiences.
READ MORE
Travel back in time to The World of King James VI and I
A special, one-off exhibition opens at the Portrait gallery in Edinburgh this Saturday (26 April), charting the remarkable reign of King James VI and I.
READ MORE
Music Venue Trust launch Annual Report in Scottish Parliament
Music Venue Trust (MVT), which represents hundreds of UK grassroots music venues (GMVs) launched its 2024 Annual Report in Scottish Parliament with a special event last night.
READ MORE
New Bluey collection comes to cinemas for the May Bank Holiday
Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORE
Appeal to Restore Scottish Veterans Memorial
Scottish Veterans Residences (SVR) have launched a major public appeal to restore the charity’s century-old Memorial at Eastern Cemetery in Leith, Edinburgh.
READ MORE
Bluey brought to real life in Smash Hit Show
Following a hugely successful UK tour, Bluey, Bingo, Mum and Dad are back by popular demand in the Olivier Award nominated live stage show Bluey’s Big Play and it's coming to Edinburgh Playhouse!
READ MORE
New and exclusive Heritage Planting and Afternoon Tea experience comes to Dobbies
Dobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.
READ MORE
Discover a Summer of Outdoor Adventure with Dynamic Earth
This summer, Dynamic Earth - Edinburgh’s only Science Centre and Planetarium - is welcoming back children to its ever-popular Summer Outdoor Club.
READ MORE
Stories of inspiring young women sought by charity
The Young Women’s Movement, Scotland’s national organisation for young women and girls’ leadership and rights, is seeking nominations for its tenth annual 30 Under 30 list.
READ MORE
Mussel and Steak Bar will revert back to 2005 menu pricing for week long birthday celebrations
To celebrate its 20th birthday, the world famous The Mussel & Steak Bar will be offering a 20% discount from Monday 5th May - Thursday 8th May.
READ MORE
Lost Victorian relic found in attic during Edinburgh renovation
During renovation work at CoDE The Court, a rare 19th-century Crossley ‘Otto Silent’ engine, one of only three in existence, was discovered tucked away in the attic.
READ MORE
Applications open for University of Edinburgh AI enhanced Accelerator Programme 2025
An initiative which helps innovative Artificial Intelligence (AI)-focused scaleup companies to maximise their full commercial potential is now open for 2025 applications.
READ MORE
Six by Nico transforms your meal into a mission, and every guest into an explorer
Building on the success of its immersive experiences, Six by Nico is set to take diners on an adventure across the Six Wonders of the World!
READ MORE
Paisley Food and Drink Festival returns next weekend with a supersized celebration
Paisley Food and Drink Festival returns on Friday 25th and Saturday 26th April for its biggest event yet with an extended site and more vendors than ever before!
READ MORE
Free beer as BrewDog is giving away 5,000 cans at Edinburgh Waverley this Thursday
Britain’s biggest independent brewer, BrewDog, is giving away 5,000 warm cans of Wingman at Edinburgh Waverley station on Thursday 17th April.
READ MORE
Edinburgh welcomes the European Arts Festivals Summit 2025
This April, Edinburgh - the world’s foremost festival city, will welcome the Arts Festivals Summit 2025, the premier annual gathering of Europe’s most visionary festival makers.
READ MORE
Edinburgh blockbuster burger joint back for another bite at Deliveroo Restaurant Awards
Foodie favourite, Luxford Burgers, has made the shortlist in the Best Burger and American category at Deliveroo Restaurant Awards and hopes to be crowned culinary champions for a second year.
READ MORESponsored Links
Sponsored Links