Fat Hippo fans prepare for the ultimate CheezHIT

Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.

Article Source: Fat Hippo
Last Updated: 30 April 2025 10:49

Between 6th - 31st May, burger lovers can head down to ANY Fat Hippo restaurant to experience the NEW ‘Cheez-It® Cheez-Hit Burger’.

The ‘Cheez-It® Cheez-Hit Burger’ is the perfect combo of spicy chilli and tangy sour cream, and Cheez-It® Snap’d, the snack baked with 100% real cheese, providing that distinctive cheesy crunch with each succulent bite.

The burger was crafted by deconstructing and reconstructing favourite Fat Hippo flavours, drawing inspiration from the hit US snack Cheez-It® and its Cheese, Sour Cream & Onion variety - fitting perfectly within Fat Hippo’s best-selling beef burger category.

The ‘Cheez-It Cheez-Hit Burger’ starts with a juicy, premium double beef patty, grilled to perfection. It’s then topped with a generous portion of chilli cheese sauce, infusing every bite with a satisfying kick.

A dollop of cool sour cream and chive adds a refreshing contrast, while a touch of mustard brings a subtle tang that ties it all together. Finally, Cheez-It® are added to the burger, delivering that unmistakable cheesy crunch.

Since launching in the UK in August last year, Cheez-It® has taken UK cheese lovers by storm. Cheez-It® Snap’d are available in three flavours (Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion) and are baked (not fried) with 100% real cheese, offering the nation’s biggest fans of the yellow stuff an unforgettable cheesy and satisfying crunch.

Rui Frias, Senior Marketing Manager, Cheez-It ®, said: “We know the UK are cheese OBSESSED. So, this is a brie-lliant way to feed that obsession - with a succulent, masterfully created Fat Hippo ‘Cheez-It® Cheez-Hit Burger’. We know our fans won’t be able to resist a bite! We are delighted to be partnering with Fat Hippo to make sure our fans can get a taste for Cheez-It® in new and exciting ways.”

Nick Fountain, Head of Marketing, Fat Hippo, said: “Imagine the perfect harmony of spicy chilli, American cheese, tangy sour cream and chive, succulent beef, a zesty hint of mustard AND the irresistible cheesy crunch of Cheez-It®. Each component shines on its own, but when combined, they create an unforgettable taste experience. Our burger lab has masterfully blended these bold flavours, using the iconic Cheez-It® as the foundation for a burger unlike any other. We wanted to create a burger that celebrates bold, complementary flavours while staying true to the spirit of innovation, and what better way to do this than with Cheez-It®.”

The ‘Cheez-It® Cheez-Hit Burger’ will be available from 6th to 31st May, exclusively at all Fat Hippo locations for dine in, as well as Click+Collect and on all delivery platforms.

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Edinburgh News

Autumn Offers at Marine & Lawn Hotels & Resorts Collection

Marine & Lawn Hotels & Resorts Collection have launched new offerings designed to inspire cosy autumn getaways and early festive escapes across Scotland.

Five star spa in the capital awarded top UK accolade

The One Spa, one of Scotland’s most luxurious spas, has secured the highest honour from the UK’s most prestigious spa authority.

One more! A quarter of Scots say they will spend their extra hour in the pub as clocks go back

To celebrate, Innis & Gunn is hosting 'Sunset Sessions' at its three Taprooms in Glasgow and Edinburgh, with live trad music performances kicking off at 4.50pm - the exact time of sunset!

Illusions, Laughter, Shape Shifters and Dark Mysteries at MagicFest

Unleash your inner magic – MagicFest, Edinburgh’s annual avalanche of illusion, sleight of hand, mystery and laughter.

Snooker Giants Set For Edinburgh

The draw and schedule for the BetVictor Scottish Open in Edinburgh is out now and fans are strongly urged to book tickets fast!

Where to spend Christmas in Edinburgh

The Scott Hotel and its restaurant, Bonnars, have unveiled its highly anticipated festive packages, offering both luxurious overnight escapes and festive fine dining for visitors and Edinburgh locals.

Edinburghs Hogmanay announces music and comedy programme

Edinburgh’s Hogmanay has today announced a music and comedy programme spanning four days of the festival, with Scottish talent topping the bill.

Loganair marks four year partnership with CHAS with aircraft naming

Loganair has marked the fourth anniversary of its partnership with Children’s Hospices Across Scotland (CHAS) by naming one of its aircraft in honour of the charity.

Vittoria Group teams up with Hirundine Whisky for Edinburgh wide partnership

Edinburgh’s top restaurant group is raising a glass to a new partnership with Hirundine Whisky, the premium single malt created by Scottish rugby stars Duhan van der Merwe and Pierre Schoeman.

Popeyes announces Fort Kinnaird opening date

Popeyes® UK fans in Fort Kinnaird can get their hands on the viral Chicken Sandwich from Monday 3rd November, with free Chicken Sandwiches for the first 100 in the queue.

Master of the Universe finds its new home outside the National gallery

Having lived at National Galleries Scotland: Modern Two since the early 2000’s, Eduardo Paolozzi’s Master of the Universe finds its new home outside the National.

Gilded Saloon announce new weekly comedy night and autumn programme

The Gilded Saloon, Edinburgh’s latest arts venue has announced a brand new programme of autumn events ranging from a weekly comedy night, theatre, sketch shows, music, magic and more.

Dream job in Edinburgh up for grabs as Prezzo Italian searches for first ever Chief Tasting Officer

To celebrate the launch of its new George Street restaurant, Prezzo Italian is offering food lovers the chance to land what might be the city’s tastiest new role of ‘Chief Tasting Officer'.

Halloween is just around the corner and The Ivy Edinburgh has some scarily good things up their sleeve to help celebrate

This spooky season, take a stroll down the yellow brick road and into The Ivy On The Square, Edinburgh as it transforms into The Ivy Emerald City.

Potential changes to permitted development rights are putting beloved live music venues at risk

The public are urged to take part in the Scottish Government's consultation on planning laws, warning that the changes could put the country's live music venues and pubs at risk. 

Where Science Meets Santa: Winter Wonderland Returns to Dynamic Earth

This Christmas, Dynamic Earth, Edinburgh’s Science Centre and Planetarium, is transforming once again into a Winter Wonderland.

Get ready for Edinburgh Diwali 2025

Edinburgh city centre will be awash with colour on Sunday 2nd November as Edinburgh Diwali marks 10 years of uniting communities and celebrating diversity.

Festive line up announced for Lost Shore Surf Resort

Ho Ho Ho! Festive line-up announced for Lost Shore Surf Resort - Featuring visits from Mrs Claus and the return of the festive cinema.

Festival announces its new commission by Marc Brew

Imaginate has announced its next Expo-funded Festival commission will be by award-winning disabled dance artist and choreographer Marc Brew, as part of an increased focus on disabled-led work.

Virgin StartUp invites Scottish entrepreneurs to the Edinburgh Mentor Match

Scottish entrepreneurs are being invited to an electrifying free networking event on 27th October for National Mentoring Day at Virgin Hotels Edinburgh.

Scottish chef Tony Singh MBE joins Loganair as first ever Brand Ambassador

Loganair, the UK’s leading regional airline, has appointed celebrated Scottish chef Tony Singh MBE as its first-ever Brand Ambassador.

New year round Collaboration to make Outdoor Adventure accessible for All

The Yard, Foxlake and Wild Shore Dundee launch official partnership to deliver a year-round programme of inclusive activities, training, and support across three regions of Scotland.

The Saltires 2025 Shortlists Announced

The shortlisted titles for this year’s Saltires, Scotland’s National Book Awards, were announced at Blackwell’s bookshop in Edinburgh.

Casting announced for Priscilla Queen of the Desert

Kevin Clifton, Nick Hayes and Peter Duncan amongst the full cast announced who join previously announced Adèle Anderson (Fascinating Aïda) for Priscilla Queen of the Desert tour 2026.

KT Tunstall wins Modern Scottish Classic Award, plus SAY Award Shortlist reveal

The Scottish Album of the Year (SAY) Award has unveiled the 10 Shortlisted albums now in the running for 2025’s title and £20,000 prize, as well as five Sound of Young Scotland finalists.

Cheers & Cheese to EU campaign brings a taste of European excellence to Edinburgh

Cheers & Cheese to EU campaign invites food enthusiasts to explore the rich flavours of Grana Padano PDO and Prosecco DOC in Edinburgh this October.

Fort Kinnaird gives hundreds of primary school pupils chance to design labels for homegrown honey

Over 115 local primary school students aged between five and 11 years old are due to take part in a competition run by Fort Kinnaird to design a label for the jars of honey.

St James Quarter unveils a Magical Christmas 2025 Programme

St James Quarter, Edinburgh, is set to sparkle once again this festive season with a showstopping Christmas Programme for 2025.

Duck & Waffle Edinburgh Unveils Haunting Halloween Event with a Dramatic Twist

Duck & Waffle Edinburgh is partnering with The Scotch Malt Whisky Society and North Edinburgh Nightmares for a spine-chilling evening of storytelling, whisky, and elevated seasonal dining.