Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
Article Source: IRN-BRU
Last Updated: 12 December 2024 7:38
IRN-BRU will be taking the Christmas wheel with a cheeky road-trip with stops in Edinburgh and Glasgow. In classic IRN-BRU style that’s less Freeway and more Threeway, their truck will travel to Scots cringing from naughty antics at office parties, in a bid to stop them BRU’ing over any regrets.
A third of Scots have ‘the fear’ after their work Christmas parties, with almost a third (30%) admitting to worrying about doing something a bit silly or having next day awkwardness with colleagues (33%).
We’re guilty of questionable dancing (26%), flirting with someone you shouldn't (20%) and falling asleep in a random spot (14%) at our festive flings. Hogging the karaoke (12%), falling over on the dancefloor (10%) and telling your boss you don’t like them (6%) - or indeed love them (7%) - also all feature in the list.
But whatever regret we’ve inflicted upon ourselves, a quarter of us don’t want to go back into the office the next day - and 23% call in sick.
That’s why Scotland’s other national drink - enjoyed by many as the ultimate hangover cure after a big night out - is going on tour, dropping off cans of ice-cold IRN-BRU and helping people to see the funny side of things. Alongside product drops, limited-edition jumpers that read ‘Merry Xmas, ya fanny’, will also be given away. In Scotland, the word ‘fanny’ is a light-hearted term for someone who’s been a bit of an idiot. The first release of jumpers virtually sold out in 24 hours when released on IRN-BRU’s website last week and this is one the last opportunities for people to get their hands on them.
Delivering to Edinburgh and Glasgow, London and Manchester, a special hotline has been set up on 07598 402867. People can share their stories or nominate someone to receive a drop from IRN-BRU. The lorry will complete a whistle stop tour of the country on the following dates:
• Edinburgh - Thursday 12 December
• Glasgow - Friday 13 December
• Manchester - Wednesday 18 December
• London - Thursday 19 December
Surprise special drops will also take place around each city so keep your eyes peeled.
Kenny Nicholson, Head of Brand at IRN-BRU said: “We all know that dreaded post Christmas party feeling and IRN-BRU is here to help. It’s one of the biggest nights of the year for the office, but no one wants to feel like an idiot - or as we would say, fanny - the morning after.
“So this Christmas, we’re creating a festive truck dropping off the ultimate pick-me-up when they need it most.”
IRN-BRU is known for its sense-of-humour, including at Christmas when its iconic Snowman advert symbolically heralds the start of the holiday season.
The animated ad tells the tale of a mischievous boy and his BRU as he flies with the Snowman around Scotland - before being dropped from a great height after a tussle for the soft drink. First hitting screens almost 20 years ago, it is still a huge hit when released each year, with over 1.7m views on YouTube.
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