Gavin & Stacey star kickstarts initiative to support the elderly this Christmas
Supermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
Article Source: Asda
Last Updated: 12 November 2024 14:42
It’s called the most wonderful time of the year, – but millions of over 60s are facing a completely Silent Night – and Day – this Christmas season, with one in 10 not sure they will speak to anyone between December 15th and January 1st.
The sobering statistic comes from Asda’s new Christmas Community report – which surveyed 1,000 over 60s – and lays bare the lack of human interaction and conversations millions of older people suffer during the festive period.
Last Christmas, almost one in five (17 per cent) said there were days when they didn’t speak to a single soul, and during the two-and-a-half week spell running from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people.
One in 10 over 60s said they’d gone to a supermarket simply to speak to another person. Worryingly, 42 per cent said their mental health suffered as a result of their lack of interaction with others.
With no one to talk to again this year, 79 per cent said they’ll reluctantly rely on the TV for company, while 29 per cent said they’ll depend on their pets.
This Christmas, Asda is encouraging over 60s to visit their local Asda store and enjoy a ‘Winter Warmer’– the hugely popular deal that offers over 60’s a hearty soup and a roll, with the new addition of a hot drink – with others of their age.
The supermarket is aiming to transform their in store café’s into ‘Chatty Cafes’ – where senior citizens can come together, eat and drink, and make new friends.
Yesterday (Monday 11th November), national treasure and affable star of Gavin & Stacey Larry Lamb visited the Asda superstore at Heron Retail Park in Basildon to launch the new Chatty Cafés concept. Larry spent hours chatting to more than 40 senior citizens who attended the grand opening, tucking into bowls of soup and a cuppa.
Asda’s Winter Warmer initiative will run across all Asda Cafés until the end of 2024. Back by popular demand, this year’s offering is bigger and better than ever, with three soup flavours to choose from and the addition of unlimited tea or coffee – all for just £1.
Commenting on his store visit, Larry said: “It’s a privilege and an honour to work with Asda to launch its Chatty Cafés initiative this Christmas. I’m very fortunate to be surrounded by friends and family this time of year, but that’s not the case for everyone, and it’s so important that we all club together and help combat loneliness.
“It’s heartbreaking to think that so many over 60’s in Britain might not speak to anyone at all over the extended Christmas period. Asda’s going all out to bring people in this Christmas and make them feel seen and heard, and spread a little Christmas joy. I’d urge everyone to do the same. If there’s somebody, anybody – young or old – who you know is going to be struggling for company this Christmas, pick up the phone or go and pay them a visit – and obviously, pay a visit to one of Asda’s Chatty Cafés”.
As well as its Chatty Café offer, Asda is investing further in tackling loneliness for the over 60s’s across the Festive period. Across its estate, and running up until the New Year, Asda colleagues will be donning ‘Happy to Chat’ badges, checking in on older customers in-store when delivering home shopping orders.
The Asda Foundation will deliver £600k of grants tackling loneliness amongst the elderly, boosting activities in the local communities, funding Christmas celebrations to bring people together as well as supporting with funding daily essentials.
The supermarket will also dedicate £600k of Asda Foundation grants to tackling loneliness among the elderly through boosting activities in the local communities , funding Christmas celebrations for elderly groups to bring them together as well as supporting donations of daily essentials.
David Hills, Chief Customer Officer at Asda, commented: “Our mission this Christmas is to provide everything customers need at our famously low Asda prices. Christmas is a time to enjoy time with loved ones and the fact one in ten of our older generation is facing Christmas alone is genuinely sobering.
That’s why, alongside The Asda Foundation, we’re proud to invest almost £1 million through our in-store initiatives and grants to do what we can to tackle loneliness and isolation in the communities we serve.
“Our teams do incredible work to support communities all-year-round, and I’m so proud to be able to launch the Chatty Cafés initiative today, alongside our renowned Winter Warmers deal, which we know is a lifeline to many. We’re pledging to bring people together this festive season and encouraging people across the nation to check in with the elderly in their communities this Christmas.”
Anyone wishing to get involved can reach out to their community champion at their local Asda store for more details of events near them.
Sponsored Links
Latest Edinburgh News
Embrace the spirit of Christmas on International Volunteer Day
Christmas is a time for giving, and what better opportunity to discover new ways to give back to your community than on Friday 5th December, International Volunteer Day.
READ MORE
WIN! An Edinburgh Christmas Experience for 4
Heard the news? OMNi is inviting everyone to get into the festive spirit with an exclusive Christmas Prize Draw.
READ MORE
Dynamic Earth calls for support as Big Give Match Funding opens
Dynamic Earth has launched its 2025 Big Give Christmas Challenge campaign to boost STEM access for young people.
READ MORE
Ring in Hogmanay with darts, dancing, and bottomless pizza
If your New Year's resolution is to have more fun, start early at Flight Club!
READ MORE
Aldi colleague awarded medal from the King after fundraising efforts
An Aldi colleague based in Bathgate has been awarded a British Empire Medal (BEM) in recognition of her incredible fundraising efforts, helping to raise almost £50,000 for local charities.
READ MORE
Fort Kinnaird joins forces with local charities to support people who feel lonely at Christmas
New research has revealed one in two people (56 per cent) living in Edinburgh have experienced feelings of loneliness at Christmas.
READ MORE
Celebrate South Asian cinema this December with a selection of releases at Vue
There’s plenty for fans of South Asian cinema to enjoy at Vue this December, with a number of titles heading to the big screen.
READ MORE
Santas little helpers, assemble
Santa Paws, in partnership with Edinburgh Dog and Cat Home, is calling out for the city’s dogs to take part in an attempt to break the world record for the most dogs in Christmas jumpers.
READ MORE
The Entertainer opens brand new store in Edinburgh
Britain’s toy shop, The Entertainer, has officially opened a brand-new store at The Gyle Shopping Centre.
READ MORE
Brighten up the nights with the magical Winter Windows
Winter Windows are back at Edinburgh’s Christmas! An arts competition for Edinburgh schoolchildren of all ages, it is an annual showcase of their creativity and skills.
READ MORE
Edinburgh residents encouraged to nominate a charity to receive a festive financial boost
Benefact Group’s Movement for Good Awards is giving away £120,000 as part of its annual 12 Days of Giving Christmas campaign and nominations are now open.
READ MORE
Volunteer Centre East Lothian reopens just in time for the season of goodwill
The team at Volunteer Centre East Lothian (VCEL) have thrown open their doors after an extensive renovation and are welcoming back local residents, volunteers and community groups.
READ MORE
Newtongrange Primary School pupils reap the benefits of outdoor learning with a newly extended playground
Pupils at a Midlothian school have given their resounding approval to their newly extended playground, which includes access to green space and trim trail equipment.
READ MORE
Fort Kinnaird crowns winner of competition to design labels for homegrown honey
Nine-year-old Elodie from Niddrie Mill Primary School has been named the winner of a recent competition launched by Fort Kinnaird to design a label for the honey produced by its resident beehives.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
Edinburghs Hogmanay reveals International Partnership & Artist Exchange Programme with Basque Country
Edinburgh’s Hogmanay today reveals the full line-up for its much-loved First Footin’ programme on New Year’s Day, with a landmark international collaboration led by Valtos topping the bill.
READ MORE
The Main Course: Serving Up a Slice of Italy in the Heart of Gullane this Christmas
Planning a Christmas lunch with colleagues, a family gathering or a relaxed night out with friends? The Main Course offers comfort, warmth and a menu that brings people back year after year.
READ MORE
Hamish Hawk commission comes to life with Edinburgh International Book Festival first ever record release
Edinburgh International Book Festival today announces that Life in a Scotch Sitting-room, Vol. 0, a limited-edition LP by Scottish indie songwriter Hamish Hawk, will be released on 5th December.
READ MORE
SUSHISAMBA Edinburgh unveils New Years Eve event and festive offering
This festive season, SUSHISAMBA Edinburgh is elevating its celebrations with two unforgettable experiences that perfectly capture the spirit of the season.
READ MORE
Vault City launches festive, Quaffable Treats, beer box inspired by Christmas chocolate tins
An Edinburgh brewery has created the 'perfect gift' for beer lovers this Christmas, inspired by the chocolates people hunt for first in the tin.
READ MORE
Red Hot Chilli Pipers headline free weekend of celebrations with Christmas ceilidh and market
The Ross Bandstand sparked festivities on Sunday with its opening Light Night Concert, and now has a jam-packed Scottish weekend in store of free events in honour of St Andrew's Day.
READ MORE
Somewhere by Nico Launches Festive Cocktail Experience
This festive season, Glasgow and Edinburgh relevellers can relive the magic of Christmas past as Somewhere by Nico unveil a brand-new immersive experience!
READ MORE
Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year
Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.
READ MORE
Festive Season at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.
READ MORE
Leading the charge! Edinburgh car retailer hosts electric vehicle experience
John Clark Volvo Edinburgh is celebrating after its first EV Customer Experience Evening was a success with local drivers.
READ MORE
Six of the Best: Iconic concerts that rocked Murrayfield as the famous stadium turns 100
Scottish Gas Murrayfield has hosted some of the biggest shows Scotland has ever seen – and fans have had their say on the standouts.
READ MORE
Second year of Urban Forestry Programme opens across Scotland
Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.
READ MORE
Fire and Ice captivates thousands as Castle of Light opens in spectacular style
Over 4,700 people descended on Edinburgh Castle this weekend as Castle of Light: Fire and Ice officially opened to the public!
READ MORE
Heather On The Hill Festival Announced
Edinburgh Summer Sessions is delighted to announce Heather On The Hill Festival, a brand-new family-focused one day festival taking place at the Royal Highland Centre on Saturday 22 August.
READ MORE
The Vittoria Group Launches Black Friday Offer
With Black Friday just a week away, the family run Vittoria Group is launching one of Edinburgh’s biggest, and most giftable, foodie offers with 50% off vouchers across all venues.
READ MORESponsored Links
Sponsored Links