CLICK HERE TO ADD YOUR EVENT

Unwrap the joy with the Christmas is Better with Pepsi MAX campaign in Edinburgh

It's time for Edinburgh to ditch the tape and scissors, as Pepsi MAX is offering FREE gift-wrapping stations at major shopping locations, including one in Edinburgh.

Unwrap the joy with the Christmas is Better with Pepsi MAX campaign in Edinburgh

Article Source: Pepsi MAX
Last Updated: 12 December 2023 16:47

The no-sugar cola brand is launching its Christmas is Better with Pepsi MAX campaign, boasting feel-good festive experiences such as free gift-wrapping stations across the UK.

Experiences will be located in the following locations:

EDINBURGH: 17.12, St James Quarter, 1 Leith St, Edinburgh EH1 3DX
• LONDON: 02.12, Seven Dials
• BIRMINGHAM: 08.12, 85-88 High St, Birmingham B4 7TE
• LIVERPOOL: 10.12, 1 - 5 Church Street L1 1DA
• LEEDS: 15.12, 27 Albion St, Leeds LS1 5AT
• NEWCASTLE: 23.12, Percy St, Newcastle upon Tyne NE1 7JB

From decorating the tree to singing carols, Christmas is the most wonderful time of the year for many, but with the joy comes a list of chores. Pepsi MAX reveals that gift wrapping is one of the most-loathed tasks for Brits, with 62% expressing dissatisfaction with the time it takes to wrap a present*. To eliminate festive buzz kills and elevate the season, the no-sugar cola brand is launching its Christmas is Better with Pepsi MAX campaign, boasting feel-good festive experiences such as free gift-wrapping stations across the UK.

Pepsi MAX UK survey data reveals, the biggest gripes with wrapping presents amongst those who celebrate Christmas are the awkward shape of gifts (58%), while Gen Z and Millennials say they simply have zero wrapping skills (69% and 60% respectively). Additionally, 60% of those surveyed said they prefer to smash out all the gift wrapping at once to get it out of the way, while 62% of men and 41% of women would prefer to have someone else take care of their wrapping.

To soothe the nation's grudge against present prep, Pepsi MAX has established gift-wrapping stations in five major cities across the UK - completely free of charge. All stations will be opened in high-footfall shopping locations, and will be staffed with a professional gift wrapping expert to help get the job done with beauty and ease. After all, a majority of those surveyed believe that a well-wrapped gift makes for a more thoughtful present - with only 11% disagreeing with the sentiment*. Then, going the extra mile, personalised photo gift tags will also be offered at stations to provide a unique touch to each present.

Dagmar Emery, Senior Marketing Manager at Pepsi MAX UK, shared, “The holiday season in the UK is a time for celebration, laughter and memorable moments. We should be spending time with friends, family, and basking in the festive spirit, but there’s always a list of things to get done before the fun begins. In 2023, we’re creating experiences that save time, stress, and energy, allowing for a better Christmas season - including offering respite from one of the least enjoyable chores, gift wrapping! Providing a personalised experience that adds sentimentality and ease to the gift-giving process, we're ensuring that your Christmas is not just merry but also better with Pepsi MAX.”

The no-sugar cola brand is also offering an escape from obligatory and last-minute holiday gifts, providing Brits with a fun alternative to the standard stocking gift. The Pepsi MAX Sock Exchange, launching in Birmingham on December 7th, allows individuals to trade the mundane socks they’ve been gifted for exclusive merchandise. With each unique swap, the brand will pledge donations to the local charity Crisis, adding a deeper layer of meaning to the season of giving.

The ‘Christmas is Better with Pepsi MAX’ campaign will continue to spread holiday cheer until December 31, 2023, promising a Christmas season filled with more smiles, less stress, and unforgettable Pepsi MAX moments.

Sponsored Links

Guide Dogs
MNB
Open Pass Scotland
Arc Inspirations
Fayre Play
TGC Leisure

Latest Edinburgh News

Edinburgh International Film Festival (EIFF) 2025 draws to a close

Edinburgh International Film Festival (EIFF) 2025 draws to a close

Edinburgh International Film Festival 2025 draws to a close and continues to scale up, building creative in-roads with filmmakers and industry.

READ MORE
Tickets now on sale for The Royal Edinburgh Military Tattoo

Tickets now on sale for The Royal Edinburgh Military Tattoo

The Royal Edinburgh Military Tattoo closes the drawbridge on its 75th anniversary Show, as tickets for next year go on sale.

READ MORE
OAPs get on the oars to back Scots bros rowing the Pacific

OAPs get on the oars to back Scots bros rowing the Pacific

RESIDENTS living in an Edinburgh care home are throwing their weight behind three Scottish brothers as they close in on a world record-breaking row across the Pacific Ocean.

READ MORE
Week 3 winners of the 2025 Besties announced

Week 3 winners of the 2025 Besties announced

The Skinny and Fest, Capital Theatres and Premier Scotland are delighted to announce the winners of The Besties awards week three!

READ MORE
Kevin Quantum Stages Community Show Following Fringe Success

Kevin Quantum Stages Community Show Following Fringe Success

Edinburgh-based international magician Kevin Quantum is offering cut-price tickets for a special performance in Granton of his hit Fringe show.

READ MORE
Free Cake Giveaway as Cake Box opens new Edinburgh Store

Free Cake Giveaway as Cake Box opens new Edinburgh Store

CAKE lovers in Edinburgh can enjoy a free slice this Saturday 23rd August, as Cake Box opens its new store on St John's Road, Corstorphine.

READ MORE
Madeleine Brettingham wins prestigious comedy newcomer competition

Madeleine Brettingham wins prestigious comedy newcomer competition

Madeleine Brettingham has been announced as winner of the 38th edition of So You Think You’re Funny? - the UK’s most prestigious comedy newcomer competition.

READ MORE
Bluey Casting Announced

Bluey Casting Announced

Live stage show Bluey’s Big Play, featuring Bluey, Bingo, Mum, and Dad and a talented company of actors and puppeteers, has announced its cast for the Olivier Award-nominated production.

READ MORE
Book Now for Lammermuir Festival 2025

Book Now for Lammermuir Festival 2025

The Lammermuir Festival offers audiences a richly immersive experience whether they be new to classical music or life-long fans.

READ MORE
Friendship on the Menu as Vegan Lunch Club Turns One

Friendship on the Menu as Vegan Lunch Club Turns One

Hendersons, in collaboration with charity V for Life, is delighted to mark the one-year anniversary of its monthly lunch club for older vegans and vegetarians.

READ MORE
Edinburgh International Film Festival announces 2025 Competition Winners

Edinburgh International Film Festival announces 2025 Competition Winners

Edinburgh International Film Festival (EIFF) has announced the winners of its prize for feature filmmaking and its prize for short filmmaking.

READ MORE
Primark celebrates 50 years in Scotland with a wee nod to loyal Scots in all stores today

Primark celebrates 50 years in Scotland with a wee nod to loyal Scots in all stores today

Scottish shoppers will hardly believe it when they see it today as Primark finally relents on one of its biggest brand debates after 50 years.

READ MORE
Christmas at Crieff Hydro returns with magical line up of festive activities

Christmas at Crieff Hydro returns with magical line up of festive activities

Scotland's best loved family resort, Crieff Hydro, has unveiled details of a specially curated programme of events as it prepares to welcome guests over the festive period.

READ MORE
Scots Language Awards 2025 shortlist unveiled

Scots Language Awards 2025 shortlist unveiled

The shortlist for the Scots Language Awards 2025 has been unveiled, with figures from Scottish literature, theatre, education and business all in the running for awards at the annual ceremony.

READ MORE
Top spots to visit before the Fringe ends!

Top spots to visit before the Fringe ends!

With the Fringe Festival due to end on 25th August there's still time to check out the top spots to visit!

READ MORE
Growing Matters announces exciting plans for Open Day event at Gilmerton Walled Garden

Growing Matters announces exciting plans for Open Day event at Gilmerton Walled Garden

Growing Matters is thrilled to announce the date for this year's eagerly anticipated event at Gilmerton's Kitchen Walled Garden - Sunday, 7th September.

READ MORE
Bar Prince at The Balmoral unveils a limited edition wine and gelato pairing with iconic Jannettas Gelateria

Bar Prince at The Balmoral unveils a limited edition wine and gelato pairing with iconic Jannettas Gelateria

Bar Prince at The Balmoral has joined forces with the iconic, family-run Jannettas Gelateria of St Andrews to launch an exclusive wine and gelato pairing from 25th August - 7th September.

READ MORE
Entrepreneur behind Lost Shore Surf Resort launches Adventure Sports Led Workspace in West Edinburgh

Entrepreneur behind Lost Shore Surf Resort launches Adventure Sports Led Workspace in West Edinburgh

Andy Hadden, founder of Lost Shore Surf Resort, has unveiled The Lighthouse at the EICA - a premium flexible workspace inside the Edinburgh International Climbing Arena in Ratho.

READ MORE
New Rewards app Shuffle launches in Edinburgh and Glasgow, rewarding diners and backing local hospitality

New Rewards app Shuffle launches in Edinburgh and Glasgow, rewarding diners and backing local hospitality

The first 1,000 people to join will receive six months of free access when Shuffle officially launches, along with an exclusive 40% cash reward on the first use of the app.

READ MORE
Watsonian Football Club honours its legacy by celebration over a century of its iconic kits

Watsonian Football Club honours its legacy by celebration over a century of its iconic kits

The Watsonian Football Club kicked off its milestone 150th anniversary celebrations with generations of players and members coming together to honour the club’s rich heritage.

READ MORE
Innis & Gunn wins double gold at the World Beer Awards 2025

Innis & Gunn wins double gold at the World Beer Awards 2025

Innis & Gunn has claimed double gold on the global stage, winning best in Scotland for the second year running at the World Beer Awards.

READ MORE
Week two winners of the 2025 Besties announced

Week two winners of the 2025 Besties announced

The Skinny and Fest, Capital Theatres and Premier Scotland are delighted to announce the winners of the week two’s The Besties.

READ MORE
Santa Claus is coming to Dobbies

Santa Claus is coming to Dobbies

From exciting encounters with Santa himself to hands-on workshops and joyful family moments, Dobbies is the destination for festive fun this Christmas!

READ MORE
Singalong screening of K Pop Demon Hunters heading to Vue venues in Scotland, with tickets on sale now

Singalong screening of K Pop Demon Hunters heading to Vue venues in Scotland, with tickets on sale now

One of the most-watched films on Netflix is heading to Vue next weekend for a special sing-along event – with tickets on sale now!

READ MORE
Chart topping headliner to perform at Edinburgh University Welcome Week

Chart topping headliner to perform at Edinburgh University Welcome Week

Edinburgh University Students’ Association announces mega line-up of events with a chart-topping headliner.

READ MORE
Fifty Thousand visitors access zoos using universal credit scheme

Fifty Thousand visitors access zoos using universal credit scheme

Over 50,000 people have visited Edinburgh Zoo and Highland Wildlife Park, thanks to a discounted ticket offer for anyone receiving universal credit.

READ MORE
Edinburgh International Book Festival Expands Global Ink Programme with EXPO Funding

Edinburgh International Book Festival Expands Global Ink Programme with EXPO Funding

The Edinburgh International Book Festival this week announced an expansion of its acclaimed Global Ink programme for 2026, made possible through EXPO funding from the Scottish Government.

READ MORE
Free September gardening workshops at Dobbies

Free September gardening workshops at Dobbies

Dobbies Garden Centres is inspiring gardeners across Scotland this September with two free-to-attend gardening workshops, Little Seedlings Club and Grow How, suitable for all ages and abilities.

READ MORE
Oasis fans Roll With It at Fort Kinnaird with free Oasis Tribute

Oasis fans Roll With It at Fort Kinnaird with free Oasis Tribute

Oasis fans flocked to Fort Kinnaird last weekend to enjoy a free live performance by popular tribute band ‘Oasus’.

READ MORE
Finalists announced for Scottish Bar & Pubs Awards 2025

Finalists announced for Scottish Bar & Pubs Awards 2025

Lights, Pints, Action! Scotland's pubs go for gold at the hospitality industry's very own oscars.

READ MORE

Sponsored Links

Escape The Past
Cancer Research UK
Link
Escape The Past
Edinburgh Dungeon
Hostelworld
ATG

Sponsored Links

Guide Dogs
MNB
Open Pass Scotland
Arc Inspirations
Fayre Play
TGC Leisure
Escape The Past
Cancer Research UK
Link
Escape The Past
Edinburgh Dungeon
Hostelworld
ATG

Popular Events

David Gray
David Gray brings his new 2025 Past & Present World Tour to the Edinburgh Playhouse on Monday 25th August with support from Tallia Rae!
Rudsambee at St Giles: Scotland at Night
Enjoy a night of beautiful music when Rudsambee present their late Summer concert, with a Scottish theme, at St Giles' Cathedral on Sunday 14th September!
The Night Market UK - Edinburgh
The Night Market UK is proud to be returning to the Biscuit Factory to showcase local makers and shakers, from and for this community they call home, on Friday 26th September!
Andy Goldsworthy: Fifty Years
This summer, the largest ever indoor exhibition by Andy Goldsworthy will take over the National Galleries of Scotland in the heart of Edinburgh.
Draft Marine and Coastal Restoration Plan - Drop in information event
Join the Scottish Government on Monday 25th August at Leith Community Centre for this drop-in information event and learn about the draft Marine and Coastal Restoration Plan!

Popular Listings

Corn Exchange Haddington Edinburgh Playhouse Festival Theatre Edinburgh Howden Park Centre Livingston Kings Theatre Edinburgh National Museum of Scotland O2 Academy Edinburgh The Brunton Theatre, Musselburgh Traverse Theatre Usher Hall