Innis & Gunn appointed official beer sponsor of Edinburgh Christmas
Edinburgh Christmas really is the most wonderful time for a beer as Scotland’s premium Lager, Innis & Gunn, is named as the official beer partner.
Article Source: Innis & Gunn
Last Updated: 14 November 2023 12:39
A major coup for Innis & Gunn, brewer of Scotland’s Premium Lager, partnering with the iconic winter festival for the first time.
Edinburgh Christmas really is the most wonderful time for a beer as Scotland’s premium Lager, Innis & Gunn, is named as the official beer partner for the Capitals’s world renowned seven-week festive celebration running from Friday 17 November 2023 to Saturday 6 January 2024.
This is the first time in the Festival’s history that the markets are showcasing an all-Scottish beer line up with Innis & Gunn serving up its award-winning Lager, Single Malt Whisky Cask matured Original, Session IPA, Lager 0.0% (in cans) and a new festive Mulled Beer across all bars over four festival sites in the city centre - East Princes Street Gardens, the Festive Family Funfair at West Princes Street Gardens, George Street, and St Andrew Square.
Scotland is a land of beer and whisky, rather than wine, and so it is no surprise that Mulled Beer is a time-honoured Scottish winter treat, traditionally made from strong ale, whisky and spices, the original winter warmer. Innis & Gunn’s Mulled Beer is based on the brewer’s multi-award, winning single malt whisky cask matured beer, The Original; gently warmed with the addition of Scotch whisky and aromatic spices to create a delicious and warming drink to beat the winter chill.
Edinburgh Christmas is expected to attract up to three million visitors, with a diverse programme of entertainment, traditional Christmas markets, funfair rides, a Ferris wheel, live events at the Ross Bandstand, a Santa’s Grotto, and the return of the Ice rink, among other attractions. Innis & Gunn will also be setting up an Après Ski Bar on George Street, offering the perfect pit stop for festivalgoers to enjoy their beer and refresh.
Commenting on the sponsorship, Dougal Gunn Sharp, Founder and Master Brewer of Innis & Gunn said:
“Edinburgh Christmas is one of the most iconic festivals in the world, nominated for Europe’s Best Christmas Destination 2024. It’s a real privilege for Innis & Gunn, Scotland’s leading premium beer business, to be named as the official beer sponsor, especially in our 20th year.
“I am particularly excited to introduce people to amazing taste experience of our Mulled Beer which is an absolute must try over the festive season.
“We’re delighted to play a part with the festivities and celebrations across the city and look forward to bringing our award-winning beer to the millions of festival goers expected to enjoy the packed programme of events planned. Innis & Gunn is renowned for bringing people together for great experiences and this new partnership culminates a year of major sponsorships including The Royal Edinburgh Military Tattoo, Royal Highland Show and Belladrum Tartan Heart Festival in Inverness."
Al Thomson, co-director Unique Assembly, added:
“As Edinburgh gets ready to present another spectacular winter events programme, we are incredibly proud to partner with Innis & Gunn on Edinburgh’s Christmas and Hogmanay celebrations, bringing together the very best of the capital, with local events and products that are proudly Scottish and loved by visitors from around the world.
"Christmas and Hogmanay are about coming together to celebrate, and we are proud to have a completely Scottish beer range on tap across all our bars at Edinburgh's winter festivals. So whether it's a festive tipple with colleagues or catching up with family and friends, we couldn't think of a better brand to support that than Innis & Gunn, and we know that it'll be made all the more special with their award-winning product range and mulled beer on offer."
Tickets and further information on Edinburgh’s Christmas’ full programme of events and attractions are available at the Edinburgh Christmas website or visit Innis & Gunn website.
Sponsored Links
Latest Edinburgh News
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Hauf and hauf revival as Edinburgh drinks partnership hits the pub
A modern twist on a traditional Scottish serve is being poured across Edinburgh this festive season, as two of the city's leading independent drinks producers announce a flavour-led collaboration.
READ MORE
Opening New Years Day: Turner in January triumphantly returns to the National Galleries of Scotland
Following the incredible success of last year's blockbuster exchange with the National Gallery of Ireland, Scotland's own much-loved Turners are back in Edinburgh for 2026!
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORE
Historic Edinburgh pub set for major investment in the New Year
A much-loved Belhaven pub in the heart of the Old Town is set to ring in the New Year in style with a brand-new look and elevated offering as it undergoes a significant programme of refurbishment.
READ MORE
Castle of Light offers special priced tickets for spectacular closing night
Experience the award-winning after-dark event at Edinburgh Castle one final time, with a special £10 ticket available for the final night (Sunday 4 January 2026).
READ MORE
Edinburgh Rugby scores new deal with city centre sports bar
Edinburgh Rugby has scored a new deal with one of the city’s most popular sports bars, which will see all the buzz from Hive Stadium pop-up in the Grassmarket.
READ MORE
A Goal So Good it is a Work of Art!
It’s a winner! A spectacular new photograph is now on show at National Galleries Scotland: Portrait to celebrate Scotland’s men reaching the FIFA World Cup 2026.
READ MORE
First Footin goes Global with Live Streaming announced from iconic venues
Edinburgh’s Hogmanay has announced the event will include live streaming for the first time, opening the New Year’s Day performances to audiences around the world.
READ MORE
Distillers Fair returns for its 25th year at the The Scotch Whisky Experience
This December, The Scotch Whisky Experience invites guests to raise a dram to a quarter-century of discovery as the Distillers’ Fair returns for its 25th year.
READ MORE
National Galleries of Scotland celebrate the return of Surrealism collection
Scotland’s world class collection of surrealist art is back home in Modern One and free to visit from 17th December 2025.
READ MORE
The Johnnie Walker Experience named Europe and The World Leading Spirit Tourism Experience again.
Two in a row: The Johnnie Walker Experience has once again been named Europe and The World’s Leading Spirit Tourism Experience at the 2025 World Travel Awards(WTA).
READ MORE
Dynamic Earth Announces Appointment of New Chief Executive Officer
Dynamic Earth is pleased to announce the appointment of Gwilym Gibbons as its new Chief Executive Officer, following a rigorous and far-reaching recruitment process.
READ MORE
Edinburghs Christmas adds themed skating sessions
Edinburgh's Christmas has added new special themed skating sessions to run throughout the season.
READ MORE
Vue Edinburgh Omni set to dazzle with new Laser by Barco technology
Film fans in Edinburgh can now enjoy the latest releases in even greater clarity and colour with the arrival of Laser by Barco projection technology at Vue Edinburgh Omni.
READ MORE
Deer Park backs Livingston FC Community young footballers with kit sponsorship
Deer Park is helping to kickstart the footballing journey of young players by sponsoring new training kits, match kits, and rain jackets for the Livingston FC Community’s 2017 age group.
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Dance Base to celebrate 25th year in Grassmarket home
2026 represents a landmark year for Dance Base, Scotland’s National Centre for Dance, as the organisation celebrates 25 years in its purpose-built home in the heart of Edinburgh’s Grassmarket.
READ MORE
Edinburgh Zoo welcomes second rare sloth bear
The Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo has welcomed a second male sloth bear, named Rajath.
READ MORE
Innis & Gunn unveils 1875 Arctic Ale in tribute to legendary North Pole expedition
A ‘KNOCK-OUT’ new beer has been unveiled inside an ice sculpture in Edinburgh to celebrate 150 years since the legendary North Pole expedition it was originally brewed for.
READ MORE
National Galleries of Scotland get their skates on to recreate iconic Skating Minister
To celebrate World Ice Skating Day on 14 December, the National Galleries of Scotland got their skates on to recreate one of the most iconic paintings, Sir Henry Raeburn’s Skating Minister.
READ MORE
Everyman presents Nationwide preview screenings of Sentimental Value
See the highly anticipated new comedy drama before anyone else, with preview screenings at Everyman cinemas nationwide.
READ MORE
Enlightenment an Immersive Experience set to transform McEwan Hall in Edinburgh
Swiss art collective PROJEKTIL brings its vivid light and sound show to Edinburgh from 31 January, following acclaimed runs in Glasgow, Liverpool and Leeds
READ MORE
Edinburgh International Book Festival and Celtic Connections unveil major new partnership
Edinburgh International Book Festival and Celtic Connections unveil major new partnership bringing together Scotland's most celebrated writers and musicians!
READ MORE
Hogmanay celebrations at Lost Shore set to kick 2026 off with a bang
Lost Shore Surf Resort, Europe’s largest inland surf destination, is gearing up for a spectacular start to 2026 with a packed programme of festive events.
READ MORE
Chief Executive of The Scotch Whisky Experience awarded highest international honours in the whisky world
The Scotch Whisky Experience is proud to announce that Chief Executive Susan Morrison has been inducted into the Whisky Magazine Hall of Fame,
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Isaac McHale and Stuart Ralston Burns Night in Edinburgh
On Sunday 25th January, for one night only, Isaac McHale returns to his native Scotland for a Burns Night dinner with Stuart Ralston at his Michelin-starred Lyla.
READ MORE
Funded Debut Fringe for Scottish comedians returns for 2nd year
Scottish comedy producer Brass Tacks Comedy is once again offering one Scottish or Scotland-based comedian a funded Edinburgh Festival Fringe debut for 2026, supported by Red Bull UK.
READ MORE
Celebrate the New Year with a sparkling experience at The Ivy Edinburgh
With toasts to celebrate the new year breaking around the world, the experience is not to be missed!
READ MORESponsored Links
Sponsored Links