Newly released Messi Sandwich now available at Hard Rock Cafe Scotland locations
Continuing his partnership with the Hard Rock International brand, football's GOAT has launched the Messi Sandwich now available for his Scottish fans to try!
Article Source: Hard Rock Cafe
Last Updated: 19 July 2023 10:48
Hard Rock Cafe Glasgow and Edinburgh and Hard Rock International are once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item - the Messi Chicken Sandwich, “Made For You by Leo Messi”. Inspired by one of the football legend’s favourite Argentinean dishes growing up, the new “Milanese-style” Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer as he joins Inter Miami from Paris St-Germain. Available now, foodies, footballers and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations, including Hard Rock Cafe® Glasgow and Edinburgh.
Lionel Messi, Hard Rock International® Global Ambassador, said: “I’m thrilled to bring the flavours of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favourite dishes, the Milanesa. There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can't wait for my fans all over the world to get a taste of one of my childhood favourites that still makes me feel at home, wherever in the world I am.”
The Messi Chicken Sandwich is inspired by Messi’s love of Milanese - an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and an herbed aioli. Paired with fresh tomatoes and rocket for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.
Nick Chiverton, General Manager at Hard Rock Cafe Edinburgh, said: “We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Edinburgh. The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favourite.”
As part of the campaign, fans can also unlock unique 360 digital experiences by scanning a QR code, leading to a special welcome message from Lionel Messi himself, an AR experience with Messi and the Chicken Sandwich, Messi trivia games, online shopping and more. “Greatness Happens Here” ushers in the next era of Hard Rock International’s partnership with Messi, following the co-branded retail collection, launched in November 2022, and special-edition version of the fan-favourite Messi Burger – the Champion's Edition – in honour of Messi’s world championship run and historic win.
To stay tuned for upcoming announcements stemming from the “Greatness Happens Here” campaign and find additional information on Hard Rock Cafe, please visit www.hardrockcafe.com
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