Hard Rock Cafe Edinburgh celebrates its 23rd annual Pinktober Campaign
The popular city centre restaurant honours the month of October with fundraising events supporting breast cancer awareness and research.
Article Source: Hard Rock Cafe Edinburgh
Last Updated: 6 October 2022 10:29
Throughout October 2022, Hard Rock Cafe Edinburgh will join Hard Rock International venues across the globe to support the 23rd annual campaign for PINKTOBER®, supporting breast cancer awareness and research with limited-edition merchandise, food and beverage menu items, and local events.
Starting October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities including The Caron Keating foundation. Hard Rock has donated millions of pounds towards breast cancer research over the last 22 years thanks to the PINKTOBER campaign. Hard Rock Cafe Edinburgh continues to live out its motto of ‘All is One’ with the goal of raising as much money for people and communities who need it most.
Kicking off this year’s PINKTOBER®, activations is a special partnership and highly anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn. Hard Rock will also offer PINKTOBER® limited-edition menu items, specially designed merchandise, and more.
Nick Chiverton General Manager at Hard Rock Cafe Edinburgh said:
“Hard Rock Cafe Edinburgh is honoured once again to be taking part in PINKTOBER and raising vital funds for The Caron Keating Foundation. Our aim is to bring our guests and community members together to help deliver a unifying message of strength, hope and awareness for those affected by this vicious disease”
Partnership with Chef Dominique Crenn
This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock Cafe Edinburgh will create a limited-time menu item of Baja Style Shrimp Tacos exclusively available at the restaurant, with a portion of proceeds being donated to The Caron Keating Foundation.
Limited-Edition PINKTOBER Merchandise:
Hard Rock Cafe Edinburgh is offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, and a newly designed PINKTOBER pin. Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to The Caron Keating Foundation to help raise awareness and funds for breast cancer research. Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Cafe Edinburgh or the online Rock Shop at https://shop.hardrock.com.
Additionally, in partnership with Crenn, Hard Rock Edinburgh will produce special pink chef coats, adorned with a breast cancer awareness ribbon and the headline ‘Stronger Together’, for all Cafe head chefs to wear during PINKTOBER.
Pinktober Takes the Stage
Hard Rock Cafe Edinburgh continues its worldwide support of PINKTOBER with a limited-edition menu throughout the month of October. Guests wanting to show their support can book a table in the restaurant which can be done by visiting Hard Rock Cafe Edinburgh and take part in fundraising activations benefiting The Caron Keating Foundation from 1st October to 31st October 2021.
For more information on Hard Rock International and how you can support PINKTOBER visit https://www.hardrockcafe.com
Those looking to dine at Hard Rock Cafe Edinburgh can make a reservation by visiting www.hardrockcafe.com
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