A Great Day Out in Scotland

A NEW campaign encouraging people across Scotland to experience a Great Day Out across the country this winter by taking advantage of a 50% discount offer has been launched by VisitScotland.

Article Source: VisitScotland
Last Updated: 17 November 2021 16:49

Whether it is visiting the lions at Five Sisters Zoo or enjoying a chocolate tasting experience from Master Chocolatier Iain Burnett in Perthshire, the Great Days Out in Scotland campaign will bring many of the country’s fantastic attractions and experiences to life.

As part of this campaign, visitors will be able to take advantage of discounted tickets to businesses participating in the Days Out Incentive Fund. Around 140 businesses have so far received funding to subsidise the cost of tickets, allowing visitors up to 50% off admission per ticket up to the value of £20.

Administered by VisitScotland on behalf of the Scottish Government, the incentive scheme is aimed at supporting tourism recovery by providing a boost for visitor attractions, day tour excursions and outdoor wildlife and adventure activities during the quieter winter months. Businesses are still able to apply for the Days Out Incentive Fund which is open until the end of November.

Using a combination of paid media and digital activity, including print and broadcast advertising, online videos and social media, the campaign - running from now until February 18, 2022 - aims to inspire Scots to get out and explore the country on a day out or short break.

A dedicated Great Days Out in Scotland landing page on VisitScotland’s website will direct visitors to businesses participating in the incentive scheme, as well as showcase the vast range of paid and free visitor attractions, adrenaline-filled outdoor adventures and food and drink experiences on offer throughout the country during the winter.

The project is part of the £25million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force. It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) to help support the recovery of the tourism industry.

To search for businesses taking part in the scheme and for further inspiration on great days out across Scotland, visit: www.visitscotland.com/greatdaysout

Visitor attractions, day tour excursions and activity providers still have an opportunity to benefit from the Great Days Out in Scotland campaign. The Days Out Incentive Fund will reopen for new applications from Monday, November 8 to 5pm on Tuesday, November 30.
See www.visitscotland.org for information on guidance and eligibility criteria.

Scotrail will also be running a Buy One, Get One Free ticket offer in November, which can be used in conjunction with the Great Days Out in Scotland campaign. The train operator is launching a Buy One Get One Free offer from 14 November which will last for 2 weeks and will be valid for travel from Sunday to Thursday.
Look out for more details at www.scotrail.co.uk/free

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Edinburgh News

First Footin goes Global with Live Streaming announced from iconic venues

Edinburgh’s Hogmanay has announced the event will include live streaming for the first time, opening the New Year’s Day performances to audiences around the world.

Distillers Fair returns for its 25th year at the The Scotch Whisky Experience

This December, The Scotch Whisky Experience invites guests to raise a dram to a quarter-century of discovery as the Distillers’ Fair returns for its 25th year.

National Galleries of Scotland celebrate the return of Surrealism collection

Scotland’s world class collection of surrealist art is back home in Modern One and free to visit from 17th December 2025.

The Johnnie Walker Experience named Europe and The World Leading Spirit Tourism Experience again.

Two in a row: The Johnnie Walker Experience has once again been named Europe and The World’s Leading Spirit Tourism Experience at the 2025 World Travel Awards(WTA).

Dynamic Earth Announces Appointment of New Chief Executive Officer

Dynamic Earth is pleased to announce the appointment of Gwilym Gibbons as its new Chief Executive Officer, following a rigorous and far-reaching recruitment process.

Edinburghs Christmas adds themed skating sessions

Edinburgh's Christmas has added new special themed skating sessions to run throughout the season.

Vue Edinburgh Omni set to dazzle with new Laser by Barco technology

Film fans in Edinburgh can now enjoy the latest releases in even greater clarity and colour with the arrival of Laser by Barco projection technology at Vue Edinburgh Omni.

Deer Park backs Livingston FC Community young footballers with kit sponsorship

Deer Park is helping to kickstart the footballing journey of young players by sponsoring new training kits, match kits, and rain jackets for the Livingston FC Community’s 2017 age group.

DF Concerts & Events launches The DF Academy

DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.

Dance Base to celebrate 25th year in Grassmarket home

2026 represents a landmark year for Dance Base, Scotland’s National Centre for Dance, as the organisation celebrates 25 years in its purpose-built home in the heart of Edinburgh’s Grassmarket.

Edinburgh Zoo welcomes second rare sloth bear

The Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo has welcomed a second male sloth bear, named Rajath.

Innis & Gunn unveils 1875 Arctic Ale in tribute to legendary North Pole expedition

A ‘KNOCK-OUT’ new beer has been unveiled inside an ice sculpture in Edinburgh to celebrate 150 years since the legendary North Pole expedition it was originally brewed for.

National Galleries of Scotland get their skates on to recreate iconic Skating Minister

To celebrate World Ice Skating Day on 14 December, the National Galleries of Scotland got their skates on to recreate one of the most iconic paintings, Sir Henry Raeburn’s Skating Minister.

Everyman presents Nationwide preview screenings of Sentimental Value

See the highly anticipated new comedy drama before anyone else, with preview screenings at Everyman cinemas nationwide.

Enlightenment an Immersive Experience set to transform McEwan Hall in Edinburgh

Swiss art collective PROJEKTIL brings its vivid light and sound show to Edinburgh from 31 January, following acclaimed runs in Glasgow, Liverpool and Leeds

Edinburgh International Book Festival and Celtic Connections unveil major new partnership

Edinburgh International Book Festival and Celtic Connections unveil major new partnership bringing together Scotland's most celebrated writers and musicians!

Hogmanay celebrations at Lost Shore set to kick 2026 off with a bang

Lost Shore Surf Resort, Europe’s largest inland surf destination, is gearing up for a spectacular start to 2026 with a packed programme of festive events.

Chief Executive of The Scotch Whisky Experience awarded highest international honours in the whisky world

The Scotch Whisky Experience is proud to announce that Chief Executive Susan Morrison has been inducted into the Whisky Magazine Hall of Fame,

DF Concerts & Events celebrates a year of sustainable and inclusive events

DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.

Isaac McHale and Stuart Ralston Burns Night in Edinburgh

On Sunday 25th January, for one night only, Isaac McHale returns to his native Scotland for a Burns Night dinner with Stuart Ralston at his Michelin-starred Lyla.

Funded Debut Fringe for Scottish comedians returns for 2nd year

Scottish comedy producer Brass Tacks Comedy is once again offering one Scottish or Scotland-based comedian a funded Edinburgh Festival Fringe debut for 2026, supported by Red Bull UK.

Celebrate the New Year with a sparkling experience at The Ivy Edinburgh

With toasts to celebrate the new year breaking around the world, the experience is not to be missed!

Slice of kindness fuels staff at hub of Scottish charities

Staff at Norton Park in Leith, home to more than 20 charities, can now tuck into freshly made pizza with generous discounts, thanks to a local partnership with community-minded business, Pizza Geeks.

Big Fat Bingo of The Year shows announced

Christmas is coming in fast, and hot on its heels is the surreal, off-kilter period between Xmas and NYE... Bongo's Bingo have got just the tonic to help see out the final days of 2025!

Discover December Events at Virgin Hotels Edinburgh

From Christmas events to Artist in Residence, discover Virgin Hotels Edinburgh's events taking place in this festive season!

Scottish jazz talent in tune as award winners unveiled

The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.

Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow

Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.

The Royal Edinburgh Military Tattoo appoints new Marketing Director

The Royal Edinburgh Military Tattoo has appointed Johna Penman as its Marketing Director, leading the organisation’s Brand, Box Office, Marketing and Communications functions.

Fingal Sails into Christmas Retaining Two AA Rosettes for Culinary Excellence

Christmas has come early for Scotland’s only five-star luxury floating hotel, Fingal, after retaining two prestigious Rosettes for culinary excellence

George Clooney returns to Edinburgh to speak at the 2026 British Business Awards and Social Bite Fundraising Dinner

The annual British Business Awards will take place on 30th April 2026 and will feature a special guest appearance and conversation with award-winning actor and humanitarian, George Clooney.

Popular Listings

Corn Exchange Haddington Edinburgh Playhouse Festival Theatre Edinburgh Howden Park Centre Livingston Kings Theatre Edinburgh National Museum of Scotland O2 Academy Edinburgh The Brunton Theatre, Musselburgh Traverse Theatre Usher Hall

A Great Day Out in Scotland

A NEW campaign encouraging people across Scotland to experience a Great Day Out across the country this winter by taking advantage of a 50% discount offer has been launched by VisitScotland.

Sponsored Links

Latest Edinburgh News

Sponsored Links

Sponsored Links

Popular Events

Popular Listings