Article Source: SAY Award
Last Updated: 17 September 2021 14:26
Whittled down from 327 eligible albums by 100 impartial music industry Nominators, all twenty albums were released during the COVID-19 pandemic, amidst huge turmoil for the music industry, making it an even more extraordinary feat for each and every artist.
In alphabetical order, The SAY Award Longlist for 2021 is as follows:
AiiTee – 'Love Don't Fall'
Andrew Wasylyk – 'Fugitive Light And Themes Of Consolation'
Arab Strap – 'As Days Get Dark'
Bemz – 'Saint of Lost Causes'
Biffy Clyro – 'A Celebration of Endings'
Carla J. Easton – 'WEIRDO'
Erland Cooper – 'Landform (Feat. Marta Salogni)'
Fergus McCreadie – 'Cairn'
Jenny Sturgeon – 'The Living Mountain'
Joesef – 'Does It Make You Feel Good?'
Kübler Ross – 'Kübler Ross'
Lizzie Reid – 'Cubicle'
Matt Carmichael – 'Where Will the River Flow'
Mogwai – 'As The Love Continues'
Paul Towndrow – 'Deepening The River'
Rachel Newton – 'To The Awe'
Stanley Odd – 'STAY ODD'
TAAHLIAH – 'Angelica'
The Ninth Wave – 'Happy Days!'
The Snuts – 'W.L.'
Robert Kilpatrick, Creative Projects and Communications Director at the Scottish Music Industry Association (SMIA) said: “Each year, the announcement of the 20-strong SAY Award Longlist provides an important focal point to both reflect on and celebrate the strength and diversity of Scotland’s recorded output; recognising the impact that music has on our lives and in driving our ever-evolving cultural identity as a nation.
“With each of this year’s Longlisted albums having been released throughout the pandemic, that reflection sees a new depth, and “strength” in the context of 2021 embodies much more than artistic merit – it’s underpinned by resilience, passion and endurance throughout challenges that our artists and music industry in particular have sorely felt.
“Music’s power often comes from its ability to tap into inner parts of ourselves; inspiring us, comforting us and ultimately helping us better understand both ourselves and each other. It brings us together, and at a time of mass uncertainty and turbulence where we’ve had to be apart, never has its intrinsic power felt more special and important.
“With a massive congratulations to 2021’s Longlist also comes a thank you – to the artists and their teams for providing escape, connection and outstanding bodies of work at a time when we’ve never needed them more. We can’t wait to celebrate these records – and ten years of SAY – at this year’s ceremony; our biggest to date, and what will undoubtedly be an incredible night to remember for artists, industry and music fans alike.”
Alan Morrison, Head of Music at Creative Scotland said: “If you need proof that the Scottish music scene is emerging strong and defiant from months of lockdown, then look no further than this year’s SAY Award Longlist. With three Official UK Charts No1 albums, an explosion of diversity from some stars of tomorrow and positive recognition of our flourishing grassroots jazz scene, 2021’s contenders make a bold statement about the energy that fuels the music Scotland has to offer and the strength of our creative voice.”
The SAY Award Longlist is the product of an extraordinary nationwide consultation; encapsulating the strength and diversity of Scotland’s music scene.
This year, 327 album submissions, all released during the pandemic, were narrowed down to the 20-strong Longlist by 100 impartial Nominators representing a variety of genres including jazz, classical, hip-hop, pop, trad folk, rock, electronic, indie and many more. The newly announced Longlist will now be whittled down to a final 10 albums to make up this year’s Shortlist, one of which can be chosen by music fans in a 72-hour online public vote. From 27th – 29th September, music fans have the chance to ensure their favourite album from the Longlist makes it onto the Shortlist by voting at www.sayaward.com, with the remaining 9 albums chosen by an esteemed judging panel.
This year’s SAY Award judging panel includes the likes of Ian Rankin (Author), Jackie Kay (Poet), Daniel Portman (Actor) and Ashely Storrie (Comedian), as well as Tim Burgess (Musician, The Charlatans), whose “Tim’s Twitter Listening Parties” sound tracked the UK’s lockdown for many by bringing artists and audiences together to listen, discuss and celebrate albums both past and present.
The winner of The SAY Award will collect £20,000 – one of the most lucrative prize funds in the UK – while all nine runners-up will be awarded £1,000 and their own bespoke award. Following a digital edition in 2020, the event returns as a physical ceremony, welcoming guests to Edinburgh’s Usher Hall on Saturday 23rd October. For the first time since the award’s inception, music fans are able to join the celebrations and purchase tickets to attend one of the most exciting nights in Scotland’s musical calendar. This year’s Ceremony (marking the award’s 10th birthday) will celebrate the strength and diversity of Scottish music; past, present and future. The event will recognise 2021’s Nominees and feature special one-of-a-kind live performances, along with the exclusive reveal of 2021’s Scottish Album of the Year. To date, The SAY Award has distributed over £232,000 in prize money across nine previous campaigns, with 2021 set to be another stellar year in showcasing the best of Scotland’s world-renowned musical talent.
2021 has also seen the introduction of two new awards for SAY’s tenth year, with the ‘Modern Scottish Classic Award’ and ‘Sound of Young Scotland Award’. This year’s Longlist will choose the winner of the ‘Modern Scottish Classic Award’, recognising an iconic Scottish album which has inspired music being made today with a special performance at the Ceremony to celebrate the winning album. Additionally, a panel of previous SAY Award nominees including Kobi Onyame, Sacred Paws, SHHE and more, will choose the winner of ‘The Sound of Young Scotland Award’, with the winner receiving up to £5,000 funding to facilitate the creation of their debut album, plus a showcase performance slot at The SAY Award Ceremony in 2022. Supported by Youth Music and Youth Music Initiative (Creative Scotland), The Sound of Young Scotland Award was designed to invest in Scottish music’s future and provide vital support to an emerging artist.
Developed and produced by the Scottish Music Industry Association (SMIA), the 2021 campaign is delivered in partnership with Creative Scotland, the City of Edinburgh Council, YouTube Music, Spotify, Ticketmaster and PPL with Music Declares Emergency returning as the award’s Charity Partner for a second year. With COP26 taking place in Glasgow throughout November, sustainability is at the heart of The SAY Award’s plans, and the SMIA will look to use its flagship project to demonstrate and instill best practice for the music industry both now and in the future.
Now in its tenth year, previous winners of The SAY Award include Nova ‘Re-Up’ (2020), Auntie Flo ‘Radio Highlife’ (2019), Young Fathers ‘Cocoa Sugar’ (2018), Sacred Paws ‘Strike A Match’ (2017), Anna Meredith ‘Varmints’ (2016), Kathryn Joseph ‘Bones You Have Thrown Me And Blood I’ve Spilled’ (2015), Young Fathers ‘Tape Two’ (2014), RM Hubbert ‘Thirteen Lost & Found’ (2013) and the inaugural winner Bill Wells and Aidan Moffat ‘Everything’s Getting Older’ (2012).
To keep up with The SAY Award 2021 journey, make sure you follow the award on Twitter @SAYaward, Instagram @sayaward and Facebook @SAYaward
Multi award-winning West End star Carrie Hope Fletcher will lead the cast as Jenna for a limited run and appearing in Edinburgh for her only Scottish dates.
READ MOREFierylight, in collaboration with Hasbro, are thrilled to announce the cast for the upcoming ‘oinktastic’ UK tour of Peppa Pig’s Big Family Show, coming to Edinburgh Playhouse in March.
READ MOREWith Christmas just around the corner, there's never been a better time to start thinking about your Edinburgh festive celebrations.
READ MOREThis festive season at The O2 Academy, Bongo’s Bingo is transporting everyone back to the time when coloured tree lights and flammable tinsel ruled supreme.
READ MOREFull casting is announced for the sensational feel-good musical MAMMA MIA! which comes to the Edinburgh Playhouse for the festive season playing from Tue 9 Dec 2025 - Sun 4 Jan 2026.
READ MORENational Galleries of Scotland announces an unmissable programme of free and ticketed exhibitions set to take over the National, Portrait and Modern galleries in Edinburgh throughout 2026.
READ MOREThe team behind the home of Social Darts is embarking on a nationwide charity tour in celebration of its 10th birthday and dishing out treats to its fans along the way!
READ MOREScottish Building Society hosted Scotland’s largest walking rugby festival last month, bringing together players of all abilities for a celebration of sport, community, and accessible active living.
READ MOREOlympic hero Sir Chris Hoy joined philanthropist Sir Tom Hunter to lead out 8,500 Kiltwalkers at the Edinburgh Kiltwalk (Sunday September 14) raising £1.5 million for 800 charities.
READ MOREYoung musicians from Edinburgh and Cork are breaking new grounds with a unique hybrid international hip-hop collaboration led by Cork’s Kabin Crew.
READ MOREEdinburgh’s top bartenders have had their say, as the Edinburgh Bar Awards today (Thursday, 11th September) reveal the 2025 finalists across 11 categories.
READ MOREThis autumn at the Portrait gallery in Edinburgh, take to the skies and see the world from above the clouds through the remarkable work of Alfred Buckham: Daredevil Photographer.
READ MOREEdinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MOREWith support from the Scottish Government’s Festivals EXPO Fund and Creative Scotland Multi-Year Funding, the Scottish International Storytelling Festival launched its 36th festival programme.
READ MOREMindroom is celebrating a series of extraordinary fundraising activities, led by charity co-founder 81-year-old Robin Dow, living with stage 4 cancer, as his 25-mile walk raised a huge £70,000.
READ MORECalling all students in Edinburgh! Britain’s biggest craft brewer, BrewDog, has announced some fresh new deals for freshers and returning students to toast the new academic year.
READ MOREThe development of a new National Centre for Music has reached another key milestone, with the appointment of Carol Main MBE FRC as Chair.
READ MOREGet ready to embark on a culinary journey as the "Eat Spain Drink Spain" campaign makes its much-anticipated return to Edinburgh.
READ MOREEdinburgh Zoo has announced that Haggis the pygmy hippo will be moving to another zoo as part of the breeding programme for the Endangered species.
READ MOREThis October, Edinburgh’s Science Centre and Planetarium, Dynamic Earth invites visitors of all ages to step into the shadows and uncover the science behind the spookiest stories ever told.
READ MORECineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORENow is the time to shop for that perfect dress, as Rachel Scott Couture has announced it will be hosting a one-off, three-week long sample sale at its Queensferry Street boutique.
READ MOREWhatever kind of music you’re into, the brand-new interactive karaoke room at Marco's is the place for uninhibited singing, selfies and self-expression.
READ MOREScotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MOREThis September, Edinburgh’s Italian wine bar Divino Enoteca, is offering plenty for food and wine lovers to explore.
READ MOREHard Rock Cafe Edinburgh is giving students an extra reason to head out this semester with 20% off food, non-alcoholic drinks and merchandise when they show a valid student ID.
READ MOREMarston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MOREÒran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MOREDynamic Earth is to join Science Centres across Scotland to deliver Water Cycle Workshops as part of Scottish Water's Generation H2O education programme.
READ MOREThe Edinburgh Cocktail Week programme for 2025 has been announced, reaffirming its status as the UK’s leading cocktail festival.
READ MORE