Scotch liqueur crowned king of the castle in Edinburgh

Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has been crowned one of the top selling products at Edinburgh Castle after smashing its annual sales target.

Article Source: Taste Communications
Last Updated: 4 December 2019 9:53

Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has been crowned one of the top selling products at Edinburgh Castle after smashing its annual sales target.

Over 1,000 cases (12,000 bottles) of Magnum have been snapped up by visitors to the historic landmark between January and November 2019 alone.

Magnum’s superior ingredients and contemporary design have set it apart from traditional liqueurs as a fusion of only single malt Scotch whisky and cream.

Crafted and bottled in Edinburgh, Magnum has quickly established itself as the tipple of choice amongst international and domestic visitors alike, who are attracted to its delicious taste and local Edinburgh provenance.

Magnum is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. The innovative packaging also keeps the liqueur chilled at the optimum temperature, without the need for ice.

Magnum’s smooth, creamy caramel notes play off single malt scotch whisky for a balanced taste with a warming ginger afterglow.

Commenting on Magnum’s sales success at Edinburgh Castle, Magnum Director, Lee Schofield, said: “It’s fantastic to see Magnum going from strength to strength and proving a big hit with visitors from all over the world.

“We’re really grateful to Historic Environment Scotland who have continued to support Magnum at Edinburgh Castle over the last three years and enabled us to introduce Magnum to a new international audience. Our weekly free tasting events at the castle have been a great way for people to get a taste for our brand for the first time.

“At Magnum we put Scottish provenance at the core of what we do. The result is a luxurious and unique premium cream liqueur, containing only the highest quality cream and the finest single malt scotch whisky.

“We’re now gearing up for the Christmas rush as Magnum is fast becoming a popular festive tipple and seasonal gift.”

Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.

In addition to Edinburgh Castle, Magnum is also available to purchase online at www.magnumcreamliqueur.co.uk, with free delivery anywhere in the UK. A range of 5cl miniatures, 50cl, 1 litre and 1.75 litre bottles are also on offer.

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Edinburgh News

Bombay Sapphire unveils Gin & Gelato at The Dome, Edinburgh

Following the hottest June on record, Bombay Sapphire announces the coolest pairing of the summer - Gin & Gelato - launching at The Dome, Edinburgh on Friday 18th July.

Foodies Festival, the biggest touring celebrity food & music festival in the UK, returns to Scotland next month

The UK's biggest touring celebrity food & music festival celebrates its 20th year - announcing star-studded line-ups and exciting new features in Edinburgh and Glasgow!

Assembly Festival relaunches Local Residents Ticket Offer

Fringe Tickets for Just £6.50: Assembly Festival re-launches Local Residents Ticket Offer for EH, FK, G, KY, ML & DG postcodes.

Edinburgh charities to receive funding to help put a stop to child poverty in Scotland

Three Edinburgh based children's charities have been named among 11 Scottish organisations as partners of STV Children's Appeal's newly launched Ignite Fund.

Duck & Waffle Edinburgh launches exclusive Veuve Clicquot summer terrace

This summer, Duck & Waffle Edinburgh turns up the heat with the launch of its brand-new Summer Terrace in partnership with Veuve Clicquot.

Edinburgh restaurant makes UK top 100 debut

An Edinburgh restaurant has earned its place on The Good Food Guide's UK-wide list of ‘100 Best Local Restaurants 2025’, just five months after its launch.

Forth Awards open nominations for local heroes across Edinburgh, Fife and Falkirk

The Forth Awards, presented by Livingston Designer Outlet, has opened nominations for its local hero awards, aiming to celebrate the very best of Edinburgh, the Lothians, Fife and Falkirk.

Grow Your Own flowers, fruits, and veg at Dobbies Garden Centres

Dobbies Garden Centres is hosting a free Grow Your Own workshop this August, where attendees will learn top tips for growing fruit, vegetables and flowers at home.

Gnoss release stirring new single Emily ahead of international festival run

Acclaimed Scottish folk four-piece Gnoss are back with a brand-new single ‘Emily’ set for release on Friday 25th July!

Gilded Balloon launches Postcode Pals

Gilded Balloon launches a rewards scheme with £6 tickets now available for local residents for some of the Fringe's biggest shows - including Rosie O'Donnell, Jack Docherty, Kim Blythe and more!

Summer savers tickets at the Edinburgh Playhouse

ATG Entertainment launches their Summer Saver campaign with discounted tickets to over 100 shows including several at the Edinburgh Playhouse!

Sheila Fleet Jewellery celebrates grand opening of new Edinburgh retail premises on Hanover Street

Sheila Fleet is thrilled to announce the opening of her contemporary two-storey jewellery shop at 4 Hanover Street, just off Princes Street.

Calling artists and makers!

Leith Makers is excited to invite you to be a part of their upcoming collaborative exhibition: Leith Connections, running from 6th - 31st August.

Dinosaur Day at Dobbies

Children attending Dobbies Little Seedlings Club will get the chance to travel back hundreds of millions of years to learn about prehistoric plants and talk about their favourite dinosaurs!

Manran to headline as Innis & Gunn bring the best of Scotland to the Mound for Fringe 2025

Scottish trad supergroup Mànran will headline a one-off live show on the Mound this month, as part of the return of Innis & Gunn's popular Edinburgh Festival Fringe takeover.

SUSHISAMBA Edinburgh launches the summer edition of its famed Champagne Afternoon Tea

SUSHISAMBA Edinburgh launches its famed Champagne Afternoon Tea, with a refreshing summer spin, whilst guests enjoy unparalleled views from the restaurant’s home on the 10th floor of W Edinburgh!

Traverse Theatre announces Autumn 2025 season

Hot on the heels of a thrilling TravFest25 programme, the Traverse Theatre has announced the first details of the exciting work audiences can look forward to seeing in the venue from September.

New Edinburgh hotspot, The West End Garden, opens in the grounds of St Marys Cathedral

Edinburgh's West End has welcomed an exciting new destination as Don't Tell Mama, the beloved local coffee shop, officially opens The West End Garden.

Virgin Hotels Edinburgh Launches Search for Director of Mischief

Virgin Hotels Edinburgh is excited to announce the creation of a brand new role, adding the first-ever 'Director of Mischief' position to its team.

Edinburgh Zoo welcomes only sloth bear in Scotland

Edinburgh Zoo has welcomed Scotland’s only sloth bear, Cipísek, from Zlin Zoo in the Czech Republic.

Summer long celebration of the 90s and britpop launched

PubLife, a UK-wide summer celebration of the '90s will take place in over 500 pubs, including 7 in Scotland.

Family days out just got better with free entry for kids at Scone Palace

This summer, as school holidays get underway, families are invited to enjoy a day out at Scone Palace with their Kids Go Free promotion.

Scone Palace International Horse Trials

The inaugural Scone Palace International Horse Trials will take place from 21st–24th August 2025 in the stunning grounds of Scone Palace and Perth Racecourse.

Collective opens new programme inspired by the original panorama invented on Calton Hill

Today, Collective is delighted to announce and open a new programme, Panorama: New Views of a City, running from Wednesday 9 July to Sunday 21 December 2025.

Get Creative at the LEGO Edinburgh Store this Summer

This summer, The LEGO Group is excited to bring its new Summer Fun with Music Creativity Workshop directly to families in Edinburgh!

Countdown begins: The AJ Bell Great Scottish Run returns to Glasgow in October

Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow on Sunday 5th October and they want everyone to 'Be Your Greatest'.

Meet Elphaba, Glinda and Stitch inspired characters at Fort Kinnaird this summer

Families will have the chance to meet some of this year’s biggest blockbuster-inspired characters for free at Fort Kinnaird this summer, as part of a series of exciting meet and greet sessions.

The Famous Spiegeltent announces Edinburgh summer programme

This week, the globally acclaimed venue, The Famous Spiegeltent makes her grand return to St Andrew Square after almost a decade away from her spiritual home.