Article Source: Taste Communications
Last Updated: 16 August 2019 11:53
Edinburgh's Magnum Scotch Cream Liqueur nurtures growth at Dobbies Garden Centres
Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has its sights set on further growth after announcing a new listing with Dobbies Garden Centres to stock 27 stores across the country.
Just in time for the peak summer gardening season, bottles of Magnum will hit the shelves at selected Dobbies Garden Centres in Scotland and England, including stores in Edinburgh, Glasgow, Aberdeen, Liverpool, Carlisle, Preston and Milton Keynes.
Dobbies customers will get the chance to snap up bottles of Magnum alongside the Magnolias and Marigolds for only £21.99 per 70cl bottle (ABV 17%).
Magnum, which is crafted and bottled in Edinburgh, is a fusion of single malt Scotch whisky and cream. Its superior ingredients and contemporary design set it apart from traditional liqueurs. It is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Commenting on Magnum’s new listing with Dobbies Garden Centres, Magnum Director, Lee Schofield, said: “We’re really excited that Magnum will be available at selected Dobbies centres in Scotland and England for the first time. We’re now able to bring our premium single malt cream liqueur to a new market of green-fingered customers across the country in time for the peak gardening season.
“At Magnum our vision is uncompromising and our ambition is straightforward – to craft a radical, premium cream liqueur, one that contains the finest single malt Scotch whisky and only single malt.
“We’re confident that Magnum will really appeal to Dobbies customers as the perfect tipple to enjoy outdoors this summer.”
Roz Doherty, Drinks Buyer at Dobbies Garden Centres, added: “At Dobbies, we’re constantly working hard to enhance the offering within our foodhalls, especially with locally sourced brands. We’re very proud to be stocking Magnum, and feel confident that it will be popular amongst our customers.”
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.
In 2018, Magnum teamed up with Scottish rugby union legend, Gavin Hastings OBE, as part of the brand’s global marketing campaign. The famous full back provided the voiceover for its first major TV advertisement, ‘Where Two Forces Meet’, which has been broadcast in Canada and Scotland. The ad showcases Magnum’s dynamic fusion of single malt Scotch whisky and cream, as well as its distinctive sleek packaging. The TV campaign will continue throughout 2019.
For more information on Magnum Scotch Cream Liqueur, visit: www.magnumcreamliqueur.co.uk
For more information on Dobbies Garden Centres, visit: www.dobbies.com
Image: Magnum Director, Lee Schofield, at Dobbies Garden Centre.
European Ryder Cup stars Ludvig Åberg, Tommy Fleetwood and Viktor Hovland are set to reunite at the 2024 Genesis Scottish Open.
READ MORESix Company announces additional investment in the Edinburgh hospitality industry with the opening of Six by Nico Edinburgh West End and Somewhere by Nico Edinburgh.
READ MOREUber releases Swiftie-inspired friendship bracelets, offering £20 credit ahead of the Era's Tour this June.
READ MOREFayre Play, the ultimate adult funfair games experience in Glasgow & Edinburgh, have announced an exclusive ticket giveaway for Taylor Swift's highly anticipated show at Murrayfield on June 8th!
READ MOREPURE Spa & Beauty is proud to announce its partnership with 02Worx by launching Hyperbaric Oxygen Therapy in 16 of its spa locations across the United Kingdom including three in Edinburgh.
READ MOREFor the first time, audiences will be treated to a dazzling dozen amazing pro dancers from BBC One’s Strictly Come Dancing, performing this spectacular show at Edinburgh Playhouse!
READ MOREScotland’s National Chef Gary Maclean is hosting an exclusive Oyster and Champagne Bar as part of the Edinburgh Seafood Festival on Saturday May 4th and Sunday May 5th at Bonnie & Wild.
READ MOREFleurs de Villes, the world-renowned floral show has announced it will return to Edinburgh next month with its major new exhibition; ARTISTE.
READ MOREA packed programme of music, film and storytelling kicks off Edinburgh Tradfest this weekend (3 May to 13 May).
READ MOREDementia specialist nursing charity, Dementia UK, is running its 14th annual 'Time for a Cuppa Fundraiser' to raise vital funds for the leading cause of death in the UK.
READ MOREDobbies, the UK's leading garden centre, is inviting children aged four to 10 to a free workshop in May to learn more about trees and how to protect them.
READ MOREIt's just days until the opening of the Homebuilding & Renovating Show, which is back SEC, Glasgow on 11-12 May 2024.
READ MOREGlasgow to Loch Lomond was a sea of tartan today as the world's biggest ever Kiltwalk took place, with fundraising already exceeding £2.5m.
READ MORERUSK & RUSK, the independent Scottish restaurant group, today shares details of the menu set to ignite tastebuds for The Spanish Butcher which officially opens in Edinburgh on Friday 10th May.
READ MOREJohnnie Walker Princes Street, the award-winning global visitor experience in the heart of Edinburgh, has announced exciting opportunities for passionate individuals to join its renowned team.
READ MORETHREE captivating and inspiring stories of adventure, near-death experiences and endurance are set to thrill the crowds at Port Edgar Marina’s 10th anniversary Open Weekend on 4th and 5th May!
READ MOREA spectacular multimedia show celebrating Vincent van Gogh's life and stunning artworks is coming to Glasgow this summer!
READ MORENational Theatre of Scotland launches a new interactive map for Scotland to demonstrate its love for the Big Yin, inviting people to share their own Billy Connolly memories.
READ MORETouring Scotland from June, the cast is announced for Hen Night Horror, an original musical comedy that promises to put the willies right up ye!
READ MOREAldi Scotland's popular 'Best Home Bar' competition has returned for another year, with a year's supply of beer up for grabs!
READ MOREEdinburgh’s Fingal has sailed to the top of the world’s best hotels list in the TripAdvisor Travellers’ Choice awards 2024.
READ MOREEdinburgh – Global apparel retailer UNIQLO, will welcome its first Scottish customers through the doors of its Edinburgh store on Thursday, 25th April.
READ MOREDavid Ian for Crossroads Live in association with Barry and Fran Weissler are delighted to announce further dates for the 2024/2025 UK and Ireland tour with dates at Edinburgh Playhouse in 2025.
READ MOREPaisley Food and Drink Festival returns to the town this weekend for a two-day feastival with plenty for everyone to sample and enjoy.
READ MOREA NEW four-legged champion has been crowned for the Corgi Derby at The Sky Bet Sunday Series Raceday, Musselburgh Racecourse.
READ MOREWith a staggering 14 million adults in the UK unable to swim, the team behind The Learn to Swim National Framework has launched a new campaign to encourage adults in Scotland to learn the life skill.
READ MOREEdinburgh’s top street food hang-out and leading comedy producers Gilded Balloon have today announced a brand new partnership, bringing the city’s funniest night out to Edinburgh Street Food.
READ MOREEdinburgh Science Festival drew its 35th anniversary edition to a close last weekend and now announces its new Director, Hassun El-Zafar, and dates for the 2025 Festival.
READ MOREThere’s just one week to go before the Pomegranates Festival of International Traditional Dance (25-30 April) kicks off at the Scottish Storytelling Centre and various venues across Edinburgh.
READ MORENow in its 30th year, the show is the go-to exhibition for any self-builders or renovators looking for practical tips, expert advice, or the chance to view 1000s of products.
READ MORE