The Ice Cream of Ice Creams, Häagen-Dazs, is landing in Edinburgh for the final stop of its summer tour of the Häagen-Dazs Flavour Club, built around the love of ice cream for those seeking alternative entertainment during the summer of sport.
Popping up in Edinburgh Castle Street on Friday 2nd August, Häagen-Dazs offers a sanctuary of indulgence for those who aren’t fussed by the footy. Featuring a disco van, live performances, lawn games, and of course, delicious ice cream, escape the sports frenzy and join the Häagen-Dazs Flavour Club - a team focused on scoops, not scores!
This summer is packed with endless sports, but Häagen-Dazs knows that this isn’t everyone’s flavour. The Häagen-Dazs Flavour Club offers sports-free entertainment for those who prefer an evening with friends to the football finals, or a strawberries and cream serve to a tennis one. Celebrating the nation’s passion for ice cream and creating unforgettable summer memories, the Häagen-Dazs Flavour Club now arrives in Edinburgh after successful weekends in Manchester and London to bring indulgence, entertainment, and some fun under the sun.
Häagen-Dazs mini cups will be on offer in the UK’s favourite flavours, from Salted Caramel to Strawberries & Cream. For those looking to chill out, relax on the Häagen-Dazs Field and challenge friends to classic lawn games, or simply kick back to soak in the sun. Official Häagen-Dazs Flavour Club merch will also be on sale, including limited edition sports-style jerseys and scarves as a playful alternative to serious sports gear.
A Häagen-Dazs Happy Hour will commence from 3.00pm-4.00pm, where ice cream lovers will be offered free tasty Bites in Salted Caramel and Chocolate flavours, whilst the Disco Ice Cream Van hosts a special performance by five-piece brass band, the Saltire Street Band. Playing New Orleans classics and pop arrangements with a twist, the Saltire Street Brand will bring high energy tunes to hype up the crowds and get that Friday feeling going! Ice cream goers can then round off the evening with some beats and a boogie, with a DJ set from local artist DJ Cadence on the rooftop of the pimped up ice cream van.
Don't Hold Back this summer - don the jersey, grab a spoon, and get ready to join the Häagen-Dazs Flavour Club, wherever sport... isn’t!
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