Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
Article Source: Innis & Gunn
Last Updated: 28 November 2024 10:08
A Scottish brewer has invited cameras into its office as it launches a new mockumentary series that offers an irreverent behind-the-scenes look at the beer industry — while poking fun at itself along the way.
This unique ‘fly on the wall’ series showcases Innis & Gunn’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars: Scottish comedians Paul Dockery and Katie McKenzie.
The opening episode of the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team brainstorming how to take on “fancy foreign beer”, culminating in the creation of an ‘Iññez & Gunn’ Spanish cerveza.
The premium beer business is an active supporter of Scotland’s creative industry: as well as being headline sponsor of Celtic Connections, the brewer is the official beer partner for BAFTA Scotland and the Fringe.
Founder and master brewer Dougal Sharp said: “Since founding Innis & Gunn in 2003, we’ve always done things differently. This mockumentary series is a perfect reflection of our ethos – shining a light on our team, our partners, our creativity, and the beer world’s quirks, all while having a bit of fun. This isn’t just a marketing gimmick – it’s a tribute to Scotland’s vibrant beer culture and creative industries.
“Unlike the brewers who claim to be Mediterranean but are actually British, we have nothing to hide. Throughout the series we’ll lampoon the trends we don’t need to follow, because our beer is so good, and the absurdities of the beer industry. Most importantly, we’ll celebrate what makes great Scottish beer – and the people behind it – so special.”
To mark the series launch, Innis & Gunn invites fans to visit their Edinburgh and Glasgow taprooms on Monday (2nd December) and say ‘Hola Amigo’ to receive a complimentary pint of their premium Scottish lager. Throughout the series, the brewer will surprise and delight beer drinkers with more spontaneous acts of generosity.
Innis & Gunn’s flagship lager continues to win accolades, including a recent gold medal at the World Beer Awards, cementing its place as Scotland’s leading premium lager.
The first episode of the Mockumentary series is live now, in what the brewer has called “fancy foreign beer Thursdays”, with more episodes set to drop in the coming weeks.
Sponsored Links
Latest Edinburgh News
Castle of Light offers special priced tickets for spectacular closing night
Experience the award-winning after-dark event at Edinburgh Castle one final time, with a special £10 ticket available for the final night (Sunday 4 January 2026).
READ MORE
Edinburgh Rugby scores new deal with city centre sports bar
Edinburgh Rugby has scored a new deal with one of the city’s most popular sports bars, which will see all the buzz from Hive Stadium pop-up in the Grassmarket.
READ MORE
A Goal So Good it is a Work of Art!
It’s a winner! A spectacular new photograph is now on show at National Galleries Scotland: Portrait to celebrate Scotland’s men reaching the FIFA World Cup 2026.
READ MORE
First Footin goes Global with Live Streaming announced from iconic venues
Edinburgh’s Hogmanay has announced the event will include live streaming for the first time, opening the New Year’s Day performances to audiences around the world.
READ MORE
Distillers Fair returns for its 25th year at the The Scotch Whisky Experience
This December, The Scotch Whisky Experience invites guests to raise a dram to a quarter-century of discovery as the Distillers’ Fair returns for its 25th year.
READ MORE
National Galleries of Scotland celebrate the return of Surrealism collection
Scotland’s world class collection of surrealist art is back home in Modern One and free to visit from 17th December 2025.
READ MORE
The Johnnie Walker Experience named Europe and The World Leading Spirit Tourism Experience again.
Two in a row: The Johnnie Walker Experience has once again been named Europe and The World’s Leading Spirit Tourism Experience at the 2025 World Travel Awards(WTA).
READ MORE
Dynamic Earth Announces Appointment of New Chief Executive Officer
Dynamic Earth is pleased to announce the appointment of Gwilym Gibbons as its new Chief Executive Officer, following a rigorous and far-reaching recruitment process.
READ MORE
Edinburghs Christmas adds themed skating sessions
Edinburgh's Christmas has added new special themed skating sessions to run throughout the season.
READ MORE
Vue Edinburgh Omni set to dazzle with new Laser by Barco technology
Film fans in Edinburgh can now enjoy the latest releases in even greater clarity and colour with the arrival of Laser by Barco projection technology at Vue Edinburgh Omni.
READ MORE
Deer Park backs Livingston FC Community young footballers with kit sponsorship
Deer Park is helping to kickstart the footballing journey of young players by sponsoring new training kits, match kits, and rain jackets for the Livingston FC Community’s 2017 age group.
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Dance Base to celebrate 25th year in Grassmarket home
2026 represents a landmark year for Dance Base, Scotland’s National Centre for Dance, as the organisation celebrates 25 years in its purpose-built home in the heart of Edinburgh’s Grassmarket.
READ MORE
Edinburgh Zoo welcomes second rare sloth bear
The Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo has welcomed a second male sloth bear, named Rajath.
READ MORE
Innis & Gunn unveils 1875 Arctic Ale in tribute to legendary North Pole expedition
A ‘KNOCK-OUT’ new beer has been unveiled inside an ice sculpture in Edinburgh to celebrate 150 years since the legendary North Pole expedition it was originally brewed for.
READ MORE
National Galleries of Scotland get their skates on to recreate iconic Skating Minister
To celebrate World Ice Skating Day on 14 December, the National Galleries of Scotland got their skates on to recreate one of the most iconic paintings, Sir Henry Raeburn’s Skating Minister.
READ MORE
Everyman presents Nationwide preview screenings of Sentimental Value
See the highly anticipated new comedy drama before anyone else, with preview screenings at Everyman cinemas nationwide.
READ MORE
Enlightenment an Immersive Experience set to transform McEwan Hall in Edinburgh
Swiss art collective PROJEKTIL brings its vivid light and sound show to Edinburgh from 31 January, following acclaimed runs in Glasgow, Liverpool and Leeds
READ MORE
Edinburgh International Book Festival and Celtic Connections unveil major new partnership
Edinburgh International Book Festival and Celtic Connections unveil major new partnership bringing together Scotland's most celebrated writers and musicians!
READ MORE
Hogmanay celebrations at Lost Shore set to kick 2026 off with a bang
Lost Shore Surf Resort, Europe’s largest inland surf destination, is gearing up for a spectacular start to 2026 with a packed programme of festive events.
READ MORE
Chief Executive of The Scotch Whisky Experience awarded highest international honours in the whisky world
The Scotch Whisky Experience is proud to announce that Chief Executive Susan Morrison has been inducted into the Whisky Magazine Hall of Fame,
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Isaac McHale and Stuart Ralston Burns Night in Edinburgh
On Sunday 25th January, for one night only, Isaac McHale returns to his native Scotland for a Burns Night dinner with Stuart Ralston at his Michelin-starred Lyla.
READ MORE
Funded Debut Fringe for Scottish comedians returns for 2nd year
Scottish comedy producer Brass Tacks Comedy is once again offering one Scottish or Scotland-based comedian a funded Edinburgh Festival Fringe debut for 2026, supported by Red Bull UK.
READ MORE
Celebrate the New Year with a sparkling experience at The Ivy Edinburgh
With toasts to celebrate the new year breaking around the world, the experience is not to be missed!
READ MORE
Slice of kindness fuels staff at hub of Scottish charities
Staff at Norton Park in Leith, home to more than 20 charities, can now tuck into freshly made pizza with generous discounts, thanks to a local partnership with community-minded business, Pizza Geeks.
READ MORE
Big Fat Bingo of The Year shows announced
Christmas is coming in fast, and hot on its heels is the surreal, off-kilter period between Xmas and NYE... Bongo's Bingo have got just the tonic to help see out the final days of 2025!
READ MORE
Discover December Events at Virgin Hotels Edinburgh
From Christmas events to Artist in Residence, discover Virgin Hotels Edinburgh's events taking place in this festive season!
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORESponsored Links
Sponsored Links