Johnnie Walker unveils its First AI Powered Whisky Bottle Personalisation Experience
Johnnie Walker Princes Street will offer guests the chance to co-create their own one-of-a kind Johnnie Walker Blue Label bottle with Scottish Artist Scott Naismith.
Article Source: Johnnie Walker Princes Street
Last Updated: 23 July 2024 12:19
•
• Naismith, renowned for his bold, colourful abstractions of Scottish skies, coasts and landscapes, has a long-standing relationship with Diageo, creating works for the ‘Four Corners’ distilleries and Johnnie Walker Princes Street
• The AI system has been custom trained to deliver this generative experience and features the use of cutting edge digital direct to bottle print technology
Johnnie Walker Princes Street, the World’s Leading Spirit Tourism Experience*, is inviting guests to discover Johnnie Walker x Scott Naismith, harnessing cutting-edge, purpose-built AI-technology to co-design their very own unique bottle of Johnnie Walker Blue Label. Only available at the Edinburgh venue, the experience is set to run from August 1-31 2024, and is believed to be the first ever to combine world-class Scotch whisky, art, and AI.
The journey will invite visitors to shape their co-creation by answering simple prompts that will influence key themes in Scott Naismith’s work and ultimately their bottle design. Guests will answer up to three questions across four categories influencing the specially developed AI’s generation of colour, location, artistic style and even time of day. This will then determine the eventual look of their one-of-a-kind bottle, which is then processed real time, colour managed and printed in a matter of minutes using cutting edge digital direct to shape print technology.
The Johnnie Walker x Scott Naismith experience will be available for a limited time, and guests will be able to access it with every purchase of Johnnie Walker Blue Label in the venue’s retail store throughout August.
The bottle design element can be complimented at no extra charge by a bookable expert-led tasting of Johnnie Walker Blue Label, as well as a guided tasting of the incredibly special limited edition Johnnie Walker Blue Label ‘Elusive Umami’, in the rooftop Explorers’ Bothy bar. In addition to stunning views, the tasting will offer guests an up-close look at some of Scott’s previous work, which was created for Johnnie Walker Princes Street’s opening.
Naismith’s striking artwork includes the stunning Scottish landscapes surrounding the four key distilleries which contribute to the world’s number one Scotch Whisky brand1; Cardhu in Speyside, Clynelish in the Highlands, Glenkinchie in the Lowlands and Caol Ila on Islay. The Johnnie Walker brand has well established connections with the artistic community itself, through partnerships with the likes of James Jean and graphic designer Kushiaania.
Johnnie Walker Princes Street keeps pushing boldly into the future of whisky experiences. Opening its doors in 2021, the highly anticipated attraction quickly became known for utilising modern technology to carve pathways for guests into whisky flavours and sharing the fascinating history of Johnnie Walker through immersive tours and tastings.
Most notably, its signature Journey of Flavour experience has successfully used innovative AI technology to map out flavour preferences for visitors based on their specific palates, helping whisky lovers and novices alike explore the versatility of Scotland’s national drink.
Working closely with Johnnie Walker Princes Street and Diageo’s Breakthrough Innovation team in partnership with full service Creative & Technology agency, Phantom, Scott Naismith is excited to be at the forefront of such a pioneering take on art and whisky.
He said: “I believe creativity takes courage and boldness in risk taking. The project at Johnnie Walker Princes Street shows this throughout and as a consequence has been an honour to be a part of. With a brave exploration into the cutting-edge world of AI, this latest project is bound to surprise and impress in equal measure. I am excited to be part of it and am again impressed at the continued creative vision from the team at Johnnie Walker.”
Rob Maxwell, Head of Johnnie Walker Princes Street, said: “Since opening, Johnnie Walker Princes Street has striven to become a leader in using the power of AI to personalise guests’ experiences. Johnnie Walker x Scott Naismith is an exciting new step in our commitment to offering those with various tastes and interests something completely different to what’s available in the whisky experience market. This partnership is a true one-of-a-kind, and we can’t wait to see the designs our guests will print on their bottles.”
Will Harvey, Senior Global Innovation Manager at Diageo, added: “This is the first pilot in a wider platform that the Breakthrough Innovation team is exploring, looking at how we can use AI responsibly to enable co-collaboration between fans and artists. Demand for personalisation shows no signs of slowing down, so we’re delighted to offer the chance to create one-of-a-kind AI-enabled designs with Scott. With Johnnie Walker Princes Street’s previous experience of using AI to enhance customer experiences, it’s the perfect place for us to launch this innovative offer to the world.”
Book the Johnnie Walker x Scott Naismith experience now to co-create a one-of-a-kind personalised bottle of Johnnie Walker Blue Label and guided tasting (£240): https://bit.ly/3W5R12v
The Johnnie Walker x Scott Naismith co-creation journey is also available as a standalone experience at Johnnie Walker Princes Street with every bottle of Johnnie Walker Blue Label purchased (£240).
Johnnie Walker Princes Street is a premier eight-floor visitor experience in Edinburgh. It is the centrepiece of Diageo’s £185 million investment in Scotch Whisky tourism. Offering a range of immersive tours and tastings, it has received numerous accolades, including Europe’s Leading Spirit Tourism Experience 2024* and a Green Tourism Gold Award in 2023. Since opening on 6th September 2021, Johnnie Walker Princes Street has attracted guests from 130 countries, from Andorra, to Zimbabwe and everywhere in between, welcoming 359,000 visitors in 2023 alone.
For more information, visit www.johnniewalkerprincesstreet.com
Follow Scott Naismith instagram.com/scottnaismithartist/
Sponsored Links
Latest Edinburgh News
Edinburgh International Book Festival opens submissions for Global Ink 2026
Submissions for Global Ink 2026, Edinburgh International Book Festival's flagship international forum for Festival Directors, are now open.
READ MORE
Scottish Ensemble spotlights future string stars with Musical Encounters
Scottish Ensemble begins an exciting 2026 with the return of their Young Artist programme, helping to develop the next generation of Scotland's young string players.
READ MORE
Celebrate love with your PAWfect Valentine at Dobbies Garden Centres
Dobbies Garden Centres is inviting pet parents to celebrate Valentine's Day with their beloved furry friends in selected stores across the country!
READ MORE
Enlightenment an immersive experience set to transform McEwan Hall in Edinburgh
Swiss art collective PROJEKTIL will bring its vivid light and sound show to Edinburgh from 31st January, following acclaimed runs in Glasgow, Liverpool and Leeds!
READ MORE
Primary schools in Scotland given chance to win specifically curated Burns Supper from Aldi
Aldi Scotland is giving primary school pupils across Scotland the chance to enjoy a truly traditional Burns Supper, complete with all the trimmings, including a bagpiper.
READ MORE
Glasgow International Comedy Festival launches 2026 programme with over 100,000 tickets on sale
Glasgow International Comedy Festival has announced the full programme for 2026's event with 560 shows in 40 venues across the city from 11th - 29th March, and over 100,000 tickets now on sale!
READ MORE
Top Scottish chef to host floating Captains Table experience onboard luxury Edinburgh hotel
One of Scotland's leading chefs will be hosting a collaborative Captain's Table experience onboard Edinburgh's five-star luxury floating hotel, Fingal, on Wednesday 4th February.
READ MORE
National Centre for Music appoints Director of Partnerships
Scotland's National Centre for Music bolsters founding team with new Director of Partnerships.
READ MORE
Celebrate Burns Night 2026 at Flight Club
If you're looking for a fun way to celebrate Burns Night this year, head to Flight Club!
READ MORE
Everything you need to know about Celtic Connections 2026
The renowned festival which every year transforms Glasgow in January into a must-visit destination for music lovers is now just over a week away.
READ MORE
Zizzi launches their January Birthday Jackpot
Zizzi's January Birthday Jackpot guarantees a special gift for adults born in January, with some lucky birthday guests receiving the jackpot prize - £100 towards their bill!
READ MORE
Litter picking dog charity aims to remove 44 million pieces of rubbish in 2026
Dog owners making an environmental New Year Resolution are hoped to boost the ranks of the Paws On Plastic charity to over 30,000 in 2026!
READ MORE
Edinburgh Open Workshop kicks off the New Year with hands on courses to build new skills
New year, new skills. Edinburgh Open Workshop is kicking off January with a hands-on programme of creative courses designed to help people turn resolutions into reality!
READ MORE
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Famous faces share their DofE Award memories in celebration of their 70th anniversary
Anyone with a connection to The Duke of Edinburgh's Award is being invited to celebrate the charity's 70th anniversary by sharing their fondest DofE memories.
READ MORE
Vow to volunteer! The New Year resolution that could change lives in 2026
The team at Volunteer Centre East Lothian (VCEL) believe that by vowing to volunteer in 2026, people can make a real difference to their local community!
READ MORE
Dry or Try January: Flight Club is your go to January social spot
Whether you're ditching the booze and going dry for a month or embracing Try January with the goal of experiencing new things, Flight Club, ticks all the boxes!
READ MORE
Glamorous Edwardians to be explored in major Edinburgh exhibition
A glamorous, never-before-exhibited portrait of Queen Mary and a miniature sleigh made of rock crystal will be among highlights on show in Scotland for the first time in this major exhibition.
READ MORE
Scotland goalkeeper kicks off Hogmanay celebrations in Edinburgh
Edinburgh's Hogmanay celebrations officially began last night as Scotland goalkeeper Craig Gordon kicked off the city's iconic Torchlight Procession.
READ MORE
Hibs women support Scottish charity with Nuby this Christmas
Two Hibernian Women players have helped bring festive cheer to local families this Christmas, donating Santa Surprise Boxes to a Scottish charity on behalf of baby brand Nuby.
READ MORE
Hauf and hauf revival as Edinburgh drinks partnership hits the pub
A modern twist on a traditional Scottish serve is being poured across Edinburgh this festive season, as two of the city's leading independent drinks producers announce a flavour-led collaboration.
READ MORE
Opening New Years Day: Turner in January triumphantly returns to the National Galleries of Scotland
Following the incredible success of last year's blockbuster exchange with the National Gallery of Ireland, Scotland's own much-loved Turners are back in Edinburgh for 2026!
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORE
Historic Edinburgh pub set for major investment in the New Year
A much-loved Belhaven pub in the heart of the Old Town is set to ring in the New Year in style with a brand-new look and elevated offering as it undergoes a significant programme of refurbishment.
READ MORE
Castle of Light offers special priced tickets for spectacular closing night
Experience the award-winning after-dark event at Edinburgh Castle one final time, with a special £10 ticket available for the final night (Sunday 4 January 2026).
READ MORE
Edinburgh Rugby scores new deal with city centre sports bar
Edinburgh Rugby has scored a new deal with one of the city’s most popular sports bars, which will see all the buzz from Hive Stadium pop-up in the Grassmarket.
READ MORE
A Goal So Good it is a Work of Art!
It’s a winner! A spectacular new photograph is now on show at National Galleries Scotland: Portrait to celebrate Scotland’s men reaching the FIFA World Cup 2026.
READ MORE
First Footin goes Global with Live Streaming announced from iconic venues
Edinburgh’s Hogmanay has announced the event will include live streaming for the first time, opening the New Year’s Day performances to audiences around the world.
READ MORE
Distillers Fair returns for its 25th year at the The Scotch Whisky Experience
This December, The Scotch Whisky Experience invites guests to raise a dram to a quarter-century of discovery as the Distillers’ Fair returns for its 25th year.
READ MORE
National Galleries of Scotland celebrate the return of Surrealism collection
Scotland’s world class collection of surrealist art is back home in Modern One and free to visit from 17th December 2025.
READ MORESponsored Links
Sponsored Links