Article Source: Innis & Gunn
Last Updated: 14 November 2023 12:39
A major coup for Innis & Gunn, brewer of Scotland’s Premium Lager, partnering with the iconic winter festival for the first time.
Edinburgh Christmas really is the most wonderful time for a beer as Scotland’s premium Lager, Innis & Gunn, is named as the official beer partner for the Capitals’s world renowned seven-week festive celebration running from Friday 17 November 2023 to Saturday 6 January 2024.
This is the first time in the Festival’s history that the markets are showcasing an all-Scottish beer line up with Innis & Gunn serving up its award-winning Lager, Single Malt Whisky Cask matured Original, Session IPA, Lager 0.0% (in cans) and a new festive Mulled Beer across all bars over four festival sites in the city centre - East Princes Street Gardens, the Festive Family Funfair at West Princes Street Gardens, George Street, and St Andrew Square.
Scotland is a land of beer and whisky, rather than wine, and so it is no surprise that Mulled Beer is a time-honoured Scottish winter treat, traditionally made from strong ale, whisky and spices, the original winter warmer. Innis & Gunn’s Mulled Beer is based on the brewer’s multi-award, winning single malt whisky cask matured beer, The Original; gently warmed with the addition of Scotch whisky and aromatic spices to create a delicious and warming drink to beat the winter chill.
Edinburgh Christmas is expected to attract up to three million visitors, with a diverse programme of entertainment, traditional Christmas markets, funfair rides, a Ferris wheel, live events at the Ross Bandstand, a Santa’s Grotto, and the return of the Ice rink, among other attractions. Innis & Gunn will also be setting up an Après Ski Bar on George Street, offering the perfect pit stop for festivalgoers to enjoy their beer and refresh.
Commenting on the sponsorship, Dougal Gunn Sharp, Founder and Master Brewer of Innis & Gunn said:
“Edinburgh Christmas is one of the most iconic festivals in the world, nominated for Europe’s Best Christmas Destination 2024. It’s a real privilege for Innis & Gunn, Scotland’s leading premium beer business, to be named as the official beer sponsor, especially in our 20th year.
“I am particularly excited to introduce people to amazing taste experience of our Mulled Beer which is an absolute must try over the festive season.
“We’re delighted to play a part with the festivities and celebrations across the city and look forward to bringing our award-winning beer to the millions of festival goers expected to enjoy the packed programme of events planned. Innis & Gunn is renowned for bringing people together for great experiences and this new partnership culminates a year of major sponsorships including The Royal Edinburgh Military Tattoo, Royal Highland Show and Belladrum Tartan Heart Festival in Inverness."
Al Thomson, co-director Unique Assembly, added:
“As Edinburgh gets ready to present another spectacular winter events programme, we are incredibly proud to partner with Innis & Gunn on Edinburgh’s Christmas and Hogmanay celebrations, bringing together the very best of the capital, with local events and products that are proudly Scottish and loved by visitors from around the world.
"Christmas and Hogmanay are about coming together to celebrate, and we are proud to have a completely Scottish beer range on tap across all our bars at Edinburgh's winter festivals. So whether it's a festive tipple with colleagues or catching up with family and friends, we couldn't think of a better brand to support that than Innis & Gunn, and we know that it'll be made all the more special with their award-winning product range and mulled beer on offer."
Tickets and further information on Edinburgh’s Christmas’ full programme of events and attractions are available at the Edinburgh Christmas website or visit Innis & Gunn website.
Wingstop UK, the ultimate experience for iconic wing flavours to enjoy with family and friends, is delighted to open its second site in Edinburgh today.READ MORE
Scotland's Kiltwalk Heroes are being urged to once more get walking to raise money for the charities they love as registration has opened for all four 2024 events.READ MORE
Christmas cinemagoers in Edinburgh get the chance to enjoy a new heart-warming animated short film this month and raise funds for the homeless.READ MORE
One of Scottish music’s biggest names over the last 50 years will join Celtic music supergroup Skipinnish at two major concerts in Edinburgh and Inverness to mark their 25th anniversary.READ MORE
Cineworld are delighted to invite film fans to experience the 4DX version of Wonka which will feature an all new special limited edition chocolate scent sure to transport viewers into Wonka's world.READ MORE
Edinburgh's Hogmanay’s world-renowned Torchlight Procession is set to make a return for this year’s 30th anniversary celebrations for the first time since 2019.READ MORE
Families invited to Jollyes, Hermiston Gait Retail Park, this Saturday (9th December) for Santa visits, Jollyes Joe dog mascot and prizes to be won.READ MORE
Dobbies is announcing over 300 nursery groups and local schools across the country who are set to receive a free real Christmas tree as part of its Not Your Average Community campaign.READ MORE
All Gusto Italian restaurants will be adding £1 to every bill from 1st December - 31st January in aid of charity, Young Lives vs Cancer.READ MORE
Two of Scotland's best known brands, Social Bite and itison, have joined forces for the 10th year to launch their annual festive fundraising campaign.READ MORE
Caledonia Gladiators has partnered with family business and leading highlandwear manufacturers Slanj to embrace its Scottish routes with a bespoke tartan for the club!READ MORE
Edinburgh Zoo has been announced as an official livestream venue for this year’s Royal Institution (Ri) Christmas Lectures, taking place Tuesday 12 and Thursday 14 December 2023.READ MORE
Renowned Scottish broadcaster and passionate reader, Heather Suttie, has unveiled a captivating podcast series destined to inspire and entertain book lovers around the globe.READ MORE
London North Eastern Railway (LNER) spread festive cheer today by unveiling a charming chocolate Sharing Station at Edinburgh Waverley Station, to celebrate the release of the film Wonka.READ MORE
Scotland’s world champion curling team has launched a new winter wonderland experience on the rooftop bar of Edinburgh’s iconic Cold Town House.READ MORE
Hearts FC fans will have the opportunity to meet their favourite players this week as the team is hosting a meet-and-greet at St James’ Quarter in Edinburgh.READ MORE
Virgin Hotels Edinburgh is hosting its inaugural Christmas Market in partnership with Support the Makers on the 10th of December.READ MORE
Time is running out to secure a fully-funded place at Fettes College, with applications from students to be completed before mid-January.READ MORE
Royal Collection Trust today announces that The Queen’s Galleries at Buckingham Palace and the Palace of Holyroodhouse will become The King’s Galleries.READ MORE
In preparation for the Christmas season, the award-winning Kimpton Charlotte Square hotel has launched a new art exhibition with local gallery Colinton Arts.READ MORE
Guinness are partnering with THINK! and Greene King to give away free pints of 0.0 to designated drivers this Christmas!READ MORE
World's number one Scotch whisky puts Scotland at the forefront of global food & drink tourism.READ MORE
Embark on a magical journey this holiday season at Hotel Indigo Edinburgh with a donation from each festive-themed room going to Edinburgh Children’s Hospital Charity.READ MORE
VisitScotland's new campaign encourages people to enjoy train travel by promoting a route that connects all of Scotland’s historic cities by train.READ MORE
Experience the magic of shortbread with Walker's 125 Old Fashioned, a limited-edition whisky-based cocktail with a twist! Now available in 28 Scotsman Group bars across Scotland.READ MORE
Barratt Developments Scotland has joined forces with Dobbies Garden Centres to share top tips and insights on how to dress your front door this Christmas – sustainably and on a budget.READ MORE