EHFM and Heverlee collaborate with pop ups championing the music scene in Edinburgh

Premium pilsner lager, Heverlee, in partnership with EHFM has announced a string of events at Ooh Mami in Leith celebrating the city’s emerging DJ talent.

Article Source: EHFM
Last Updated: 10 October 2022 16:05

Curated in partnership with leading independent radio station, EHFM, and dubbed the ‘Heverlee Mixer’, the five-day pop-up will be free to attend and gives a platform to the city’s most exciting electronic artists.

Celebrating Edinburgh's vibrant music scene, and fostering musical discovery, the curated lineup will feature genres ranging from Italo Disco and Reggae, to the sounds of Belgian New Wave - hailing from Heverlee’s spiritual home. The exciting lineup includes DJ Rawzi, Percy Main and Ann Tweak.

Host venue, Ooh Mami, has taken the Leith scene by storm since opening in 2019, with its live music, comedy, drag bingo, and notorious quiz nights. Within the space, Underground Solu’shn will have a pop-up store selling vinyls curated in partnership with EHFM - and a bespoke listening booth in the space will allow you to ‘try before you buy’!

The event also promises to discover new talent in the city. Each takeover will have a number of ‘open mic’ slots available for amateurs who want to showcase their DJ skills in front of a live audience. To get involved, creators are encouraged to DM EHFM one of their sets to be in with a chance of playing on stage.

Hazel Alexander, Brand Manager at Heverlee, said: “Our mission as a brand is to encourage discovery – whether that’s trying an interesting new pilsner, or delving into a new musical genre. The Heverlee Mixer embodies this mindset.

“Together with EHFM, we wanted to put on a string of events that allowed music and beer fans to enjoy a diverse and original array of artists, along with a quality pint. And, to ensure that this discovery goes beyond the four walls of the bar, we partnered with Underground Solu'shn to sell records from emerging artists.”

Jamie Pettinger, Director at EHFM, said: “There is such an abundance of musical talent in Edinburgh right now, with great variety, diversity and sense of community. We're chuffed Heverlee is supporting this scene, with an event championing some of our best, emerging creators.

“Kicking off on Wednesday 12th October and running through till Sunday 16th, the city’s best selectors will be playing at Ooh Mami in Leith. It’s completely free so, if you’re in the area, come along and support these excellent local DJs!”

What’s more, music fans will be able to redeem a free pint upon entry to the Heverlee Mixer. Flyposters with QR codes will be dotted around Edinburgh - and a quick scan could redeem you a pilsner upon entry!*

The Heverlee Mixer events are free to attend and will take place from Wednesday 12th October until Sunday 30th October, across Edinburgh, Glasgow, and Dundee.

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