Independent UK gin and vodka producer House of Boe launches brand home

Scotland-headquartered House of Boe, is launching its first brand home and is setting an ambitious sales target as it continues to expand.

Article Source: House of Boe
Last Updated: 30 June 2022 12:59

Scotland-headquartered business opens first retail destination in South Queensferry

One of the UK’s fastest-growing independent gin and vodka producers, Scotland-headquartered House of Boe, is launching its first brand home and is setting an ambitious sales target as it continues to expand.

House of Boe is the leading independent gin company in Scotland by total sales, across the on-trade and off-trade, and is in the top three in the UK. The producer of a range of award-winning flavoured gins and vodkas, distilled in Stirling, has set an annual sales target of £10 million for the financial year 2022/23 as it emerges from the global pandemic when it was impacted by the closure of bars and other venues. Before Covid-19 its annual turnover was £8.5m.

Its experiential retail outlet and venue is opening in July in the popular town of South Queensferry on the outskirts of Edinburgh in the shadow of the iconic Forth Rail Bridge, following the success of a pop-up shop on the site of a former bank during the pandemic. To mark the launch, House of Boe is unveiling its first limited edition products, the Queensferry Collection of bespoke gins. Only 1,000 bottles of the Oriental spice-influenced gin will be available and they will initially be sold exclusively at the new brand home.

House of Boe sells its products mainly across the on-trade, in bars and restaurants, as well as the off-trade, such as in leading supermarket chains, including Morrisons, Tesco, Asda and the Co-op, and online. Its products can be found in almost 20,000 pubs and bars in the UK, including Green King, Marston’s, Mitchell & Butlers and Stonegate Pub Company venues, as well as independent outlets and cocktail bars, such as The Dome on George Street in the west end of Edinburgh.

The majority of its sales are in the UK, but it is also growing in popularity in Spain and plans to target other European and global markets.

The business is run by three directors with many years of experience in the drinks industry, Andrew Richardson, Carlo Valente and Graham Coull, who combine their production, marketing and sales skills.

It launched its first gin in 2007 and disrupted the market in 2016 with its inaugural flavoured product, Boe Violet Gin, when other producers were focusing on the crowded craft sector. It is the only gin from a Scottish-owned company in the UK’s top 20 best-selling flavoured gins in the on-trade.

House of Boe director Andrew Richardson said: “We have been investing in our business with the launch of new flavoured gins and vodkas and growing our employee numbers. We’re now in a strong position to open our first brand home in South Queensferry, in which we have already invested more than £200,000. This a major step for us and a sign of our confidence in future growth. We’re sure locals and visitors to the area will see our venue as a destination of choice.

“We have grown quickly over the years from a primarily Scottish to a UK-wide business. We see ourselves as risk takers, willing to stand out from the crowd, hence our move away from craft, with its production focus, to focus on the enjoyment of our drinks and their fit with our consumers’ lifestyles.

“Along with others in the drinks trade we were impacted by the closure of bars, pubs and other venues during the pandemic, but we continued to put money into our business and are now reaping the benefits. We’re on track to meet our sales target for next year and have many more exciting developments in the pipeline.”

The business has a head count of 15 - with 10 in Scotland and five in England - following a recruitment drive, including the appointment of a sales person to manage relationships with large supermarket chains across the UK. It is taking on a retail manager and other staff for its South Queensferry venue.

As well as launching new flavoured gins and diversifying into flavoured vodkas, it has recently started offering its products in pre-mixed in cans, with their calorie content clearly labelled.

House of Boe director Carlo Valente said: “We were ahead of the game when we launched our first flavoured gin. This is now the fastest growing part of the market, and we continue to innovate. With our popular range of flavoured gins and vodkas, such as raspberry and sweet basil and bramble, we have won awards for both our taste and packaging. Visitors to our experiential shop in South Queensferry can sample what we have to offer and enjoy our cocktails, while they learn more about the story behind our products.”

https://www.houseofboe.com/

Image: House of Boe directors: Andrew Richardson, Carlo Valente and Graham Coull (left to right)

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Edinburgh News

Volunteer Centre East Lothian reopens just in time for the season of goodwill

The team at Volunteer Centre East Lothian (VCEL) have thrown open their doors after an extensive renovation and are welcoming back local residents, volunteers and community groups.

Newtongrange Primary School pupils reap the benefits of outdoor learning with a newly extended playground

Pupils at a Midlothian school have given their resounding approval to their newly extended playground, which includes access to green space and trim trail equipment.

Fort Kinnaird crowns winner of competition to design labels for homegrown honey

Nine-year-old Elodie from Niddrie Mill Primary School has been named the winner of a recent competition launched by Fort Kinnaird to design a label for the honey produced by its resident beehives.

Name the Loganair Christmas puffin and win a family adventure

Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.

Edinburghs Hogmanay reveals International Partnership & Artist Exchange Programme with Basque Country

Edinburgh’s Hogmanay today reveals the full line-up for its much-loved First Footin’ programme on New Year’s Day, with a landmark international collaboration led by Valtos topping the bill.

The Main Course: Serving Up a Slice of Italy in the Heart of Gullane this Christmas

Planning a Christmas lunch with colleagues, a family gathering or a relaxed night out with friends? The Main Course offers comfort, warmth and a menu that brings people back year after year.

Hamish Hawk commission comes to life with Edinburgh International Book Festival first ever record release

Edinburgh International Book Festival today announces that Life in a Scotch Sitting-room, Vol. 0, a limited-edition LP by Scottish indie songwriter Hamish Hawk, will be released on 5th December.

SUSHISAMBA Edinburgh unveils New Years Eve event and festive offering

This festive season, SUSHISAMBA Edinburgh is elevating its celebrations with two unforgettable experiences that perfectly capture the spirit of the season.

Vault City launches festive, Quaffable Treats, beer box inspired by Christmas chocolate tins

An Edinburgh brewery has created the 'perfect gift' for beer lovers this Christmas, inspired by the chocolates people hunt for first in the tin.

Red Hot Chilli Pipers headline free weekend of celebrations with Christmas ceilidh and market

The Ross Bandstand sparked festivities on Sunday with its opening Light Night Concert, and now has a jam-packed Scottish weekend in store of free events in honour of St Andrew's Day.

Somewhere by Nico Launches Festive Cocktail Experience

This festive season, Glasgow and Edinburgh relevellers can relive the magic of Christmas past as Somewhere by Nico unveil a brand-new immersive experience!

Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year

Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.

Festive Season at Marine & Lawn Hotels & Resorts Collection

Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.

Leading the charge! Edinburgh car retailer hosts electric vehicle experience

John Clark Volvo Edinburgh is celebrating after its first EV Customer Experience Evening was a success with local drivers.

Six of the Best: Iconic concerts that rocked Murrayfield as the famous stadium turns 100

Scottish Gas Murrayfield has hosted some of the biggest shows Scotland has ever seen – and fans have had their say on the standouts.

Second year of Urban Forestry Programme opens across Scotland

Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.

Fire and Ice captivates thousands as Castle of Light opens in spectacular style

Over 4,700 people descended on Edinburgh Castle this weekend as Castle of Light: Fire and Ice officially opened to the public!

Heather On The Hill Festival Announced

Edinburgh Summer Sessions is delighted to announce Heather On The Hill Festival, a brand-new family-focused one day festival taking place at the Royal Highland Centre on Saturday 22 August.

The Vittoria Group Launches Black Friday Offer

With Black Friday just a week away, the family run Vittoria Group is launching one of Edinburgh’s biggest, and most giftable, foodie offers with 50% off vouchers across all venues.

Free sweets at brand new Edinburgh store opening this weekend

Sweet lovers in Edinburgh can enjoy a free treat on Saturday 22nd November, as Ambala opens its brand-new store on Gorgie Road.

United Airlines Celebrates Girls in Aviation Day at Edinburgh Airport

United Airlines inspires girls to pursue careers in aviation by opening the doors to their operation at Edinburgh Airport.

Christmas arrives at The Palace of Holyroodhouse

Visitors to the Palace of Holyroodhouse will see the State Apartments decked with glistening Christmas trees, garlands, and a magnificent table display to celebrate the festive season.

Celebrate the Festive Season with Caorunn Gin at the St James Quarter

Caorunn, the award-winning small batch gin from the Scottish Highlands, has unveiled an exclusive festive pop-up stand at St James Quarter Edinburgh, running until 31st December 2025.

BBC Cbeebies starts the Panto Season at Edinburgh Cinemas

Now a festive family tradition, the CBeebies panto Cinderella is coming to the big screen in Edinburgh from Friday 21st November.

Scottish rugby stars to ignite Edinburgh Castle this Friday at Castle of Light: Fire & Ice

Edinburgh Castle is set to shine this Friday (21 November) as Scotland rugby stars Matt Currie and Adelle Ferrie officially switch on the spectacular Castle of Light: Fire & Ice.

Celebrate The Autumn Internationals at The Ivy On The Square, Edinburgh

As the Rugby Autumn Internationals take centre stage across the UK and Ireland, The Ivy on The Square, Edinburgh is serving up a winning special worthy of champions.

Spotlight shines on the first shows announced for redeveloped Kings Theatre

The King’s Theatre takes a major step forward on the path to reopening following its landmark redevelopment, unveiling some of the first shows set to appear on the iconic Edinburgh stage.

Four Major International Performances Go on Sale for Edinburgh International Festival 2026

Following a record number of sold-out performances in 2025, audiences can book early for what promise to be must-see performances in 2026!

Christmas in Edinburgh and Glasgow: Celebrate the festive season with Candlelight Concerts

Featuring classic Christmas carols, this live, multi-sensory musical experience will light up St Mary's Episcopal Cathedral and Merchants House and The Trades Hall for an unforgettable evening.

Find a Festive Backdrop in Edinburgh, East Lothian and Fife

From frosty gardens to candlelit palaces, National Trust for Scotland places in Edinburgh, East Lothian and Fife are offering a host of winter experiences and special events this festive season.

Popular Listings

Corn Exchange Haddington Edinburgh Playhouse Festival Theatre Edinburgh Howden Park Centre Livingston Kings Theatre Edinburgh National Museum of Scotland O2 Academy Edinburgh The Brunton Theatre, Musselburgh Traverse Theatre Usher Hall

Independent UK gin and vodka producer House of Boe launches brand home

Scotland-headquartered House of Boe, is launching its first brand home and is setting an ambitious sales target as it continues to expand.

Sponsored Links

Latest Edinburgh News

Sponsored Links

Sponsored Links

Popular Events

Popular Listings