Independent UK gin and vodka producer House of Boe launches brand home
Scotland-headquartered House of Boe, is launching its first brand home and is setting an ambitious sales target as it continues to expand.
Article Source: House of Boe
Last Updated: 30 June 2022 12:59
Scotland-headquartered business opens first retail destination in South Queensferry
One of the UK’s fastest-growing independent gin and vodka producers, Scotland-headquartered House of Boe, is launching its first brand home and is setting an ambitious sales target as it continues to expand.
House of Boe is the leading independent gin company in Scotland by total sales, across the on-trade and off-trade, and is in the top three in the UK. The producer of a range of award-winning flavoured gins and vodkas, distilled in Stirling, has set an annual sales target of £10 million for the financial year 2022/23 as it emerges from the global pandemic when it was impacted by the closure of bars and other venues. Before Covid-19 its annual turnover was £8.5m.
Its experiential retail outlet and venue is opening in July in the popular town of South Queensferry on the outskirts of Edinburgh in the shadow of the iconic Forth Rail Bridge, following the success of a pop-up shop on the site of a former bank during the pandemic. To mark the launch, House of Boe is unveiling its first limited edition products, the Queensferry Collection of bespoke gins. Only 1,000 bottles of the Oriental spice-influenced gin will be available and they will initially be sold exclusively at the new brand home.
House of Boe sells its products mainly across the on-trade, in bars and restaurants, as well as the off-trade, such as in leading supermarket chains, including Morrisons, Tesco, Asda and the Co-op, and online. Its products can be found in almost 20,000 pubs and bars in the UK, including Green King, Marston’s, Mitchell & Butlers and Stonegate Pub Company venues, as well as independent outlets and cocktail bars, such as The Dome on George Street in the west end of Edinburgh.
The majority of its sales are in the UK, but it is also growing in popularity in Spain and plans to target other European and global markets.
The business is run by three directors with many years of experience in the drinks industry, Andrew Richardson, Carlo Valente and Graham Coull, who combine their production, marketing and sales skills.
It launched its first gin in 2007 and disrupted the market in 2016 with its inaugural flavoured product, Boe Violet Gin, when other producers were focusing on the crowded craft sector. It is the only gin from a Scottish-owned company in the UK’s top 20 best-selling flavoured gins in the on-trade.
House of Boe director Andrew Richardson said: “We have been investing in our business with the launch of new flavoured gins and vodkas and growing our employee numbers. We’re now in a strong position to open our first brand home in South Queensferry, in which we have already invested more than £200,000. This a major step for us and a sign of our confidence in future growth. We’re sure locals and visitors to the area will see our venue as a destination of choice.
“We have grown quickly over the years from a primarily Scottish to a UK-wide business. We see ourselves as risk takers, willing to stand out from the crowd, hence our move away from craft, with its production focus, to focus on the enjoyment of our drinks and their fit with our consumers’ lifestyles.
“Along with others in the drinks trade we were impacted by the closure of bars, pubs and other venues during the pandemic, but we continued to put money into our business and are now reaping the benefits. We’re on track to meet our sales target for next year and have many more exciting developments in the pipeline.”
The business has a head count of 15 - with 10 in Scotland and five in England - following a recruitment drive, including the appointment of a sales person to manage relationships with large supermarket chains across the UK. It is taking on a retail manager and other staff for its South Queensferry venue.
As well as launching new flavoured gins and diversifying into flavoured vodkas, it has recently started offering its products in pre-mixed in cans, with their calorie content clearly labelled.
House of Boe director Carlo Valente said: “We were ahead of the game when we launched our first flavoured gin. This is now the fastest growing part of the market, and we continue to innovate. With our popular range of flavoured gins and vodkas, such as raspberry and sweet basil and bramble, we have won awards for both our taste and packaging. Visitors to our experiential shop in South Queensferry can sample what we have to offer and enjoy our cocktails, while they learn more about the story behind our products.”
https://www.houseofboe.com/
Image: House of Boe directors: Andrew Richardson, Carlo Valente and Graham Coull (left to right)
Sponsored Links
Latest Edinburgh News
Edinburgh Christmas Parties & Activities 2025
With Christmas just around the corner, there's never been a better time to start thinking about your Edinburgh festive celebrations.
READ MORE
Bongos Bingo Christmas Cracker and Big Fat Bingo of the Year
This festive season at The O2 Academy, Bongo’s Bingo is transporting everyone back to the time when coloured tree lights and flammable tinsel ruled supreme.
READ MORE
Casting for MAMMA MIA! Announced
Full casting is announced for the sensational feel-good musical MAMMA MIA! which comes to the Edinburgh Playhouse for the festive season playing from Tue 9 Dec 2025 - Sun 4 Jan 2026.
READ MORE
Women lead the way in the National Galleries of Scotland 2026 programme
National Galleries of Scotland announces an unmissable programme of free and ticketed exhibitions set to take over the National, Portrait and Modern galleries in Edinburgh throughout 2026.
READ MORE
Flight Club is giving out hundreds of prizes on the streets of Edinburgh in October
The team behind the home of Social Darts is embarking on a nationwide charity tour in celebration of its 10th birthday and dishing out treats to its fans along the way!
READ MORE
Scottish Building Society brings communities together for largest walking rugby event in Scotland
Scottish Building Society hosted Scotland’s largest walking rugby festival last month, bringing together players of all abilities for a celebration of sport, community, and accessible active living.
READ MORE
Olympic hero Sir Chris Hoy joined Sir Tom Hunter to lead out Edinburgh Kiltwalk
Olympic hero Sir Chris Hoy joined philanthropist Sir Tom Hunter to lead out 8,500 Kiltwalkers at the Edinburgh Kiltwalk (Sunday September 14) raising £1.5 million for 800 charities.
READ MORE
Edinburgh school kids team up with Kabin Crew to create a new rap song in Irish and Scottish Gaelic
Young musicians from Edinburgh and Cork are breaking new grounds with a unique hybrid international hip-hop collaboration led by Cork’s Kabin Crew.
READ MORE
Capitals Bartenders Cast Their Vote As Edinburgh Bar Awards Reveal Finalists
Edinburgh’s top bartenders have had their say, as the Edinburgh Bar Awards today (Thursday, 11th September) reveal the 2025 finalists across 11 categories.
READ MORE
Take to the skies with Daredevil Photographer Alfred Buckham at the National Galleries of Scotland
This autumn at the Portrait gallery in Edinburgh, take to the skies and see the world from above the clouds through the remarkable work of Alfred Buckham: Daredevil Photographer.
READ MORE
Edinburgh Spanish Film Festival returns for its 12th edition
Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MORE
Scottish International Storytelling Festival Programme Announced
With support from the Scottish Government’s Festivals EXPO Fund and Creative Scotland Multi-Year Funding, the Scottish International Storytelling Festival launched its 36th festival programme.
READ MORE
Mindroom Fundraising Heroes Drive Charity Support Forward
Mindroom is celebrating a series of extraordinary fundraising activities, led by charity co-founder 81-year-old Robin Dow, living with stage 4 cancer, as his 25-mile walk raised a huge £70,000.
READ MORE
Fresh deals for freshers
Calling all students in Edinburgh! Britain’s biggest craft brewer, BrewDog, has announced some fresh new deals for freshers and returning students to toast the new academic year.
READ MORE
Carol Main MBE FRC appointed Chair of National Centre for Music
The development of a new National Centre for Music has reached another key milestone, with the appointment of Carol Main MBE FRC as Chair.
READ MORE
Eat Spain Drink Spain returns for a Culinary Fiesta across Edinburgh
Get ready to embark on a culinary journey as the "Eat Spain Drink Spain" campaign makes its much-anticipated return to Edinburgh.
READ MORE
Haggis the pygmy hippo to say goodbye to Edinburgh Zoo
Edinburgh Zoo has announced that Haggis the pygmy hippo will be moving to another zoo as part of the breeding programme for the Endangered species.
READ MORE
Spooky Season Arrives at Dynamic Earth this October
This October, Edinburgh’s Science Centre and Planetarium, Dynamic Earth invites visitors of all ages to step into the shadows and uncover the science behind the spookiest stories ever told.
READ MORE
Cineworld 4DX Rewind returns for 2025
Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORE
Edinburgh bridal expert shares her top trend prediction for Taylor Swift wedding
Now is the time to shop for that perfect dress, as Rachel Scott Couture has announced it will be hosting a one-off, three-week long sample sale at its Queensferry Street boutique.
READ MORE
Marcos unveils first of its kind interactive karaoke room
Whatever kind of music you’re into, the brand-new interactive karaoke room at Marco's is the place for uninhibited singing, selfies and self-expression.
READ MORE
Final countdown to the AJ Bell Great Scottish Run 2025 is on
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MORE
Divino Enoteca launches September tasting menu and free wine tastings
This September, Edinburgh’s Italian wine bar Divino Enoteca, is offering plenty for food and wine lovers to explore.
READ MORE
September offers for Freshers Week at Hard Rock Cafe Edinburgh
Hard Rock Cafe Edinburgh is giving students an extra reason to head out this semester with 20% off food, non-alcoholic drinks and merchandise when they show a valid student ID.
READ MORE
Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie
Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MORE
Edinburgh Fringe smash hit Oran embarks on first UK tour
Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MORE
Dynamic Earth partners with Scottish Water to deliver Water Cycle Workshops
Dynamic Earth is to join Science Centres across Scotland to deliver Water Cycle Workshops as part of Scottish Water's Generation H2O education programme.
READ MORE
Edinburgh Cocktail Week 2025 programme announced
The Edinburgh Cocktail Week programme for 2025 has been announced, reaffirming its status as the UK’s leading cocktail festival.
READ MORE
Iconic films to take centre stage at Vue venues in Scotland
Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MORE
20 expert sessions at The Scottish Homebuilding & Renovating Show
The Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORESponsored Links
Sponsored Links