Aldi launches summer Scottish Beer Festival and helps customers find their perfect craft tipple
Aldi has launched its summer Scottish Beer Festival with a fun quiz, designed to help customers find the best Scottish craft beer to suit their personality.
Article Source: ALDI
Last Updated: 29 July 2021 14:46
Aldi’s ‘Which Brew Are You’ asks people a few simple questions to identify their personality type. The quiz then breaks down four personas, from the ‘Hipster’ to the ‘Strong, Mysterious Soul,’ ‘The Cool Character’ and the ‘Adventure Seeker,’ and pairs each with a selection of top quality Scottish craft beers, chosen by Aldi experts, to suit the tastes of the individual.
Aldi’s summer Scottish Beer Festival launches on Thursday 29th July across all 96 stores in Scotland and will showcase 30 unique craft beers from 14 of the best local craft breweries, with prices starting at just £1.49.
From fruity IPAs to crisp Lagers and hoppy Pale Ales, there is something to suit every palate. For Aldi’s ‘Cool Character’ a simple Lager or Pilsner would be the go to brew, such as Bellfield’s Bhoemian Pilsner or Genius Brewing’s Gen!us Craft Lager.
For the ‘Hipster’, Aldi suggests Barney’s Beer’s Cranberry Margarita or Hidden Lane Brewery’s RS Raspberry Saison. Meanwhile, for the ‘Adventure Seeker’ there is nothing quite like a Scottish crafted IPA or Pale Ale to round off the day, and customers can choose from a range of brews including Stewart Brewing’s Island Getaway, Loch Lomond Brewery’s Too Orangey For Crows, or Six° North’s Slipstream IPA.
Finally, Aldi’s ‘Strong, Mysterious Soul’ can choose from a range of stouts and ginger beers, including Loch Lomond Brewery’s Mocha Doodle DHU and Glasgow Beer Works Jaggery Imperial Stout.
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer during a rare spell of good weather. To mark this, we wanted to do something a bit different, and have created a fun quiz which helps people explore the range and find the right craft beer for them.
We are all naturally drawn to the products we are most familiar with, and while it might not be an exact science, our ‘Which Brew Are You’ quiz will allow customers to discover new tastes and flavour profiles. Every beer we have in stock is of an exceptionally high quality and is sourced locally from top breweries, so no matter your choice, you won’t be disappointed.
We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries. As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”
Aldi’s summer Scottish Beer Festival launches in stores across Scotland this Thursday (29th July). You can find your nearest Aldi here >>
Sponsored Links
Latest Edinburgh News
Edinburgh International Film Festival announces 2025 Festival Footprint
Ahead of its programme launch on 2 July, EIFF venues will include Filmhouse, Cameo Cinema, Vue Omni and a new pop-up screen at National Galleries Scotland: National.
READ MORE
New dining chapter begins at Edinburgh restaurant inspired by famous author
One of Edinburgh’s most popular city centre restaurants has started a new dining chapter at its famous Castle Street venue.
READ MORE
Garner Hotels Debuts in Scotland with the Opening of Garner Hotel Edinburgh in Haymarket
IHG Hotels & Resorts (IHG) today announces the opening of Garner Hotel Edinburgh - Haymarket, a 195-room flagship hotel bringing a fresh energy to the city’s West End.
READ MORE
Edinburgh pupils discover the world of beekeeping with educational day at Fort Kinnaird
Pupils from local Edinburgh primary schools swapped the classroom for beekeeping as they had the chance to visit Fort Kinnaird’s thriving beehives for a day buzzing with educational fun.
READ MORE
Magic of Christmas set to make Edinburgh sparkle this Winter
Edinburgh started to unwrap its annual Christmas present, with the announcement of this year’s festive celebration dates and a first hint of what to expect this year.
READ MORE
Nicola Benedetti brings the Edinburgh International Festival to NHS Hospital with Live Performance
Edinburgh International Festival Director and Scottish violinist Nicola Benedetti performed alongside guitarist Plínio Fernandes as part of a series of NHS Festival Sessions.
READ MORE
Cineworld announces 1 pound Family Films all summer long
Cineworld has today announced £1 Family Films, running every week from July 25, so that families can be more childish together all summer long.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
Plenty of summer family fun at Vue venues across Scotland
Family favourites and animated adventures are heading to the big screen this summer holiday at Vue venues across Scotland.
READ MORE
How funkiest charity shop in Edinburgh is helping homeless
The Bothy Boutique in central Edinburgh is the retail arm of The Breakfast Bothy, a small grassroots charity supporting people in the community who are experiencing homelessness.
READ MORE
Five star campsite near Edinburgh named best in Scotland
Drummohr Camping and Glamping Site at Musselburgh was named Camping Site of the Year in the 2025 Scottish Hospitality Awards.
READ MORE
Fringe Happening at Virgin Hotels Edinburgh
With the Fringe Festival right on the doorstep, Virgin Hotels Edinburgh is once again hosting a fantastic array of shows and activities!
READ MORE
Newtongrange Primary School ends academic year on a high with prestigious UNICEF UK Gold Award
Pupils at Newtongrange Primary School have even more reason to celebrate the end of a successful academic year, having just been awarded the UNICEF UK Gold Award.
READ MORE
First Look inside newly refurbished Filmhouse cinema
Edinburgh’s landmark cinema Filmhouse has today revealed images of its new screens and spaces ahead of its public reopening tomorrow Friday 27 June.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Widest ranging exhibition of Italian Renaissance drawings in 50 years to be staged in Edinburgh
Drawings by Leonardo da Vinci, Michelangelo and Titian will be among 45 Italian Renaissance drawings going on display in Scotland for the first time this October.
READ MORE
Inspiring climate action through the Edinburgh Climate Festival
Edinburgh Climate Festival returns on 28th June. A free festival that aims to celebrate & inspirate climate action in our local communities.
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
Pret gets ready for Pride with free glow up and goodies
This weekend, in celebration of Edinburgh Pride, Pret A Manger is turning up the sparkle with an in-shop glow-up station!
READ MORE
July events at Dobbies Garden Centres
Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MORE
Fist Look: Inside new Cafe Calton which offers stunning Panoramic views of Edinburgh
Cafe Calton, located at the top of Calton Hill and offering panoramic views of Edinburgh, has opened in Edinburgh.
READ MORE
Casting announced for the new production of Miss Saigon at Edinburgh Playhouse
Michael Harrison, in association with Cameron Mackintosh, is delighted to announce the full casting for a major UK and Ireland tour of MISS SAIGON, including a run at Edinburgh Playhouse.
READ MORE
Scottish Legend Dougie MacLean to Lead Opening Weekend Big Singalong at the Edinburgh International Festival
A lineup of world-class musicians at the forefront of their fields are today added to the Edinburgh International Festival programme.
READ MORE
East Lothian community revives woodland ecosystem with help from Loganair GreenSkies fund
A community-owned woodland in East Lothian is undergoing a remarkable transformation thanks to a grassroots replanting project supported by Loganair’s GreenSkies Community Fund.
READ MORE
Duck & Waffle Edinburgh Celebrates Pride Week in Support of LGBT Health and Wellbeing
Duck & Waffle Edinburgh is proud to announce its vibrant celebration of Edinburgh Pride, honouring the city's LGBTQIA+ community.
READ MORE
Free Surf Lessons for Kids at Lost Shore Surf Resort this July
Lost Shore Surf Resort, Scotland’s most exciting new holiday destination, is making waves for families this summer - with free surf lessons and sessions for kids throughout July.
READ MORE
EIFF to present World Premiere of NFTS Sean Connery Talent Lab Short Films
Edinburgh International Film Festival has announced that the six short films created as part of the inaugural NFTS Sean Connery Talent Lab will have their World Premieres this year.
READ MORE
Historic Environment Scotland calls for public stories for national wellbeing exhibition
Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MORE
Casting Announced for FRIENDS! The Musical Parody coming to Edinburgh and Glasgow
Today, the producers of the 2025/26 UK and Ireland tour of FRIENDS! The Musical Parody are delighted to announce casting for the side-splitting musical comedy.
READ MORE
Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!
Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORESponsored Links
Sponsored Links