71p Burgers at Hard Rock Edinburgh Today to celebrate 50th Anniversary
Guests can join in the 50th Anniversary celebration with 71p burgers at Hard Rock Cafe Edinburgh TODAY ONLY, as a new partnership with footballer Lionel Messi is unveiled!
Article Source: Hard Rock Cafe Edinburgh
First Published: 14 June 2021 11:10
Updated: 14 June 2021 11:17
INTERNATIONAL FOOTBALL LEGEND SIGNS FIVE-YEAR WORLDWIDE DEAL AS AMBASSADOR FOR THE ICONIC RESTAURANT, ENTERTAINMENT AND HOSPITALITY BRAND
GUESTS CAN JOIN IN ON THE 5OTH ANNIVERSARY CELEBRATION WITH 71P BURGERS AT HARD ROCK CAFE EDINBURGH AVAILABLE ON MONDAY 14TH JUNE, FOR ONE DAY ONLY!
Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world. The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as the first athlete to partner with Hard Rock.
The partnership is part of "Live Greatness", a new campaign that Hard Rock has launched on its 50th Anniversary, which marks a before and after in the brand, honoring its past and shining a beacon of light towards the future. As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that originally unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.
To further celebrate the Live Greatness campaign, Hard Rock Cafe Edinburgh are offering guests the chance to dive into their delicious Country Burger for 71p on Monday 14th June to commemorate Hard Rock’s founding in 1971. But customers will need to be quick as the special offer is only available to guests from 12pm-1pm and 5-6pm on 14th June!
Guests can also take the perfect selfie in Hard Rock Cafe Glasgow with their new floral guitar selfie wall or pop into Hard Rock Cafe Edinburgh to take memorable pics with friends and family in their FREE photobooth available from 12pm-10pm on Monday 14th June.
Speaking about the new partnership, Lionel Messi said, “I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment - its 50th Anniversary! Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honor to be the first athlete to partner with a brand who has a history of teaming with music legends."
Jim Allen, Chairman of Hard Rock International said, “Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries. As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”
Allen and Messi sealed the agreement with a gift exchange. Messi gave Allen a signed replica of his Golden Ball, a gesture that Allen reciprocated with an electric guitar designed especially for Messi. A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.
Partnering with Messi harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football team in the early 1970s. The team T-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle T-shirt sales. To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.
As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player's most characteristic symbols, such as the lion, the number 10 and his own logo. This collection joins the brand's iconic merchandising line, available in all Hard Rock stores and online shop shop.hardrock.com/en-us/messi
For additional information about Hard Rock Cafe or to make a reservation, visit www.hardrockcafe.com.
Latest Edinburgh News
Programme of events to mark the of Battle of Prestonpans and its legacy
This year sees a programme of activity marking the historic and cultural legacy of one of the UK’s most significant Jacobite battles, the Battle of Prestonpans.
Aldi launches summer Scottish Beer Festival and helps customers find their perfect craft tipple
Aldi has launched its summer Scottish Beer Festival with a fun quiz, designed to help customers find the best Scottish craft beer to suit their personality.
Investment in communities as Scottish heritage projects are awarded funding
£241,995 has been awarded to more than 20 heritage projects as part of the Historic Environment Support Fund, administered by HES.
Could your canine companion be top dog
Red Sky Productions are casting for a new family entertainment series for BBC Scotland and are looking for dogs and their humans to take part!
Summer of staycations in Scotland with Love Seafood
Love Seafood is on a mission to inspire the nation to fall in love with seafood and here's a round up of the best award-winning fish and chip shops in Scotland.
David Livingstone Birthplace reopens to the public
David Livingstone Birthplace in Blantyre has reopened its doors after four years, following a £9.1m regeneration project!
NQ64 seeks games testers ahead of August Launch
Edinburgh’s first retro arcade bar, NQ64 has announced it is looking for volunteers to test its selection of arcades and classic consoles, ahead of its official opening on 12th August.
The Edinburgh Craft Beer Festival is back for a summer celebration
The Edinburgh Craft Beer Festival, Scotland's biggest and best celebration of modern beer, great food and cool music, returns for summer 2021 over a fun packed weekend.
Two timely artistic projects by Hannah Lavery online and on stage in Edinburgh
Two urgent digital artworks to be presented at Festivals in Edinburgh in August from award-winning poet, playwright, performer and director Hannah Lavery.
Sara Thomson announced as UK ambassador for the One Step Greener initiative
Edinburgh’s Sara Thomson, founder of The Leith Collective and the Clydesdale Collective in Glasgow, announced as UK ambassador for the ‘One Step Greener’ initiative ahead of COP26.
Shedinburgh Fringe Festival 2021 programme announced
SHEDINBURGH Fringe Festival announces a programme of world-class entertainment filled with an incredible mix of Fringe favourites, famous faces, Fringe theatre, comedy, music, and spoken word.
Applications now open for the Sound of Young Scotland Award
The Scottish Album of the Year Award introduce new award, with one young and emerging artist set to win £5000 to support creation of debut album.
Further details of Traverse Festival 21 shows announced
The Traverse is delighted to confirm further details of our Traverse Festival 2021 programme, and release further tickets following social distancing reductions.
With less than 50 days to go, the countdown is on for cinch presents TRNSMT
The countdown is on for Scotland's biggest music festival as an outstanding array of acts prepare to descend on Glasgow Green over the 10th - 12th September!
Get a taste for top new foodie experiences in Edinburgh this summer
Edinburgh looks set to be the UK’s ultimate city staycation destination with these mouth-watering new foodie experiences launching from July.
Iconic toy giant Hamleys is set to open magical new store in St James Quarter
The summer holidays just got a whole lot better as St James Quarter announces the upcoming opening of iconic toy store, Hamleys, in the coming weeks.
Pakistan to 60s Glasgow Lubna Kerr on Strong Women
Lubna Kerr is bringing Tickbox, her show about two strong Scottish Pakistani women dealing with the challenges of coming to a foreign country, to Army@TheFringe 2021.
The Suicide Squad set to show at Vue
The Suicide Squad: DC’s delinquents return to Vue Edinburgh Ocean and Vue Edinburgh Omni – and tickets are on sale now.
Edinburgh based Signature Group backs Scottish hospitality recruitment drive
Edinburgh-based Scottish hospitality group, Signature, is backing a new campaign to attract young people to the industry as it slowly emerges from the devasting impact of the Covid pandemic.
Soft play is back in action at Edinburgh Leisure
Edinburgh Leisure’s three soft play centres, Clambers at the Royal Commonwealth Pool, Scrambles at the EICA and Tumbles at Portobello reopen their doors to customers today, Monday 19th July.
Just Festival celebrates its 21st year with an exciting programme
Edinburgh’s social justice and human rights festival is coming of age this summer with its biggest event yet.
Local care home hatches a fun plan for residents
Three feathered friends have become permanent residents at Care UK Lauder Lodge in Edinburgh.
100 bars announced for Edinburgh Cocktail Week 2021
Scotland’s biggest cocktail festival, Edinburgh Cocktail Week has announced that 100 bars across the city will take part in the two-week event: making 2021 its biggest festival yet.
Museum landscaping work receives much needed funding boost
David Livingstone Birthplace has received a huge selection of bedding plants and climbers from Asda Blantyre to help complete external landscaping works ahead of reopening on July 28th!
Doors Open Days will return in September with a programme of in person and online events and activities
2021 marks the 32nd year of Doors Open Days, a festival that sees organisations and volunteers offer free access to sites and events across Scotland.
National Trust for Scotland: Step it up for Culloden challenge
The team at the National Trust for Scotland’s Culloden Battlefield have set a challenge to the public - and to themselves - to step up to protect the battlefield.
Giraffe print bus hits the streets of Edinburgh
The streets of Edinburgh are getting even wilder this weekend as Lothian’s first ever giraffe print bus has been revealed in partnership with the RZSS’s Edinburgh Zoo.
Army@TheFringe Returns to the Stage with Drama, Cabaret, Magic and More
Army@TheFringe returns to the stage at this year’s Edinburgh Fringe, after going digital in 2020, welcoming audiences back inside the historic Hepburn House drill hall in Edinburgh’s New Town.
Fun filled family content at Vue Edinburgh Omni and Ocean this summer
FAMILY-FRIENDLY big screen content is coming to Vue Edinburgh Omni and Vue Edinburgh Ocean in full force this summer.
Scottish Friendly Childrens Book Tour Summer Competition
To help make reading fun this summer, author and illustrator Cressida Cowell is helping the Scottish Friendly Children's Book Tour launch a magical competition with some amazing book prizes.
Sponsored Links
