Article Source: The City of Edinburgh Council
Last Updated: 23 November 2020 14:12
This festive season we're calling on Edinburgh residents to celebrate what’s on our doorsteps — in a new campaign encouraging shoppers to support local businesses when looking for the perfect present.
Launched on 20th November and extending through 2021, the ‘Shop Here This Year’ campaign shines a spotlight on 11 neighbourhoods and town centres across the city. It celebrates the quality independent retailers, eateries, and personal shopping experiences which bring our local high streets to life.
Highlighting unique aspects of each area, the campaign, aligned to the Scotland's Towns Partnership Shop Local activities, will roll out across the Council’s digital platforms under the hashtag #shopherethisyear.
Businesses and shoppers are urged to get behind the campaign, sharing on their own social channels and supporting the local businesses which have such a vital impact on the city economy, local supply chains and local jobs.
The 11 areas that will be the focus of the campaign include: Leith & Leith Walk, Gorgie & Dalry, Bruntsfield & Morningside, Nicolson & Clerk Street, Tollcross, Royal Mile, Greater Grassmarket, Queensferry, Corstorphine, Stockbridge and Portobello. For each location, the campaign will use real customer reviews to champion the range of unique experiences and products available across Edinburgh.
To mark the campaign’s launch an ultimate Christmas hamper of Edinburgh goodies, worth around £400, from businesses across the neighbourhoods is up for grabs. Prizes include a tour and delicious samples from local gin distillers, Harris Tweed face coverings, luxury shortbread, selected fine wine, local jams, chutneys, cheeses, baked goods, festive treats and more. To explore these fantastic vendors by bike, Just Eat Cycles include an annual pass in this giveaway and Edinburgh Zoo are giving away a VIP pass for the whole family to their Christmas Zoo experience.
For a chance to win, Edinburgh residents are asked to take to social media and share what makes their favourite independent shops special, using the hashtag #shopherethisyear and tagging @Edinburgh or @ThisIsEdinburgh on Instagram. Terms & Conditions apply, please go to Edinburgh.org for more details.
The campaign, aligned with the #ForeverEdinburgh city-wide partnership initiative, has been funded by Scotland's Towns Partnership as part of the wider Scotland Loves Local campaign which is designed to encourage shoppers across the country to think local first.
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