Article Source: Magnum
First Published: 17 November 2020 11:15
Updated: 17 November 2020 11:17
Edinburgh’s Baileys rival celebrates first international gold win
Edinburgh’s top Scotch malt whisky cream liqueur, Magnum, has won its first international gold medal as part of the global Liqueur Masters competition 2020.
Crafted and bottled in Edinburgh, Magnum has quickly established itself as Scotland’s answer to Baileys amongst people who are attracted to its delicious taste and Scottish provenance.
Magnum is now the only cream liqueur made in Scotland using only single malt Scotch whisky rather than Irish whiskey used in Baileys.
Magnum won the gold medal for quality in the ‘Cream’ category and was the only Scottish liqueur to be featured in this year’s competition.
Hosted by The Spirits Business, The Liqueur Masters is an annual drive to find and reward the finest Craft Spirits brands on the world stage and assessed by a panel of leading spirits specialists.
The virtual tasting took place over Skype from the judges’ UK homes, including Melita Kiely, editor of The Spirits Business, and Tobias Gorn, spirits specialist, consultant and writer.
Magnum’s superior ingredients and contemporary design helped set it apart from traditional liqueurs as a fusion of only single malt Scotch whisky and cream. Magnum’s smooth, creamy caramel notes play off single malt scotch whisky for a balanced taste with a warming ginger afterglow.
Magnum is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. The innovative packaging also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Commenting on Magnum’s gold award success in the Spirits Business, Magnum Director, Lee Schofield, said: “We’re absolutely over the moon to have won our first international gold medal and be the only Scottish brand to be featured as part of The Liqueur Masters 2020.
“It’s clear that the judges and cream liqueurs fans can’t get enough of Magnum’s delicious taste and Scottish provenance. Crafted and bottled in Edinburgh, Magnum is now the only cream liqueur made in Scotland using only single malt Scotch whisky from Speyside.
“Despite the pandemic, Magnum has gone from strength to strength this year. We’re already setting our sights on growing distribution and volume in Ontario, Canada, and plan to launch Magnum in the Canadian provinces of British Columbia, Alberta and Quebec, as well as in South Africa.”
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.
For the first time this year, people can now get their hands on Magnum’s new limited edition Christmas gift pack with free UK mainland delivery, including a 70cl bottle of Magnum, stainless steel tumbler and a pourer. Magnum’s new gift packs are now available to buy online at £29.99 per pack with free UK mainland delivery from Master of Malt (www.masterofmalt.com/liqueurs/magnum/original-magnum-cream-liqueur-gift-pack-with-tumbler-liqueur) and Royal Mile Whiskies
(www.royalmilewhiskies.com/magnum-cream-liqueur-giftpack-70cl).
A range of 5cl miniatures, 50cl, 1 litre and 1.75 litre bottles are also available online.
For more information about Magnum, visit www.magnumcreamliqueur.co.uk
Follow Magnum on social media:
Instagram - magnumcreamliqueur
Facebook - magnumwhiskycreamliqueur
Scotland's biggest staycation event, The Scottish Caravan, Motorhome & Holiday Home Show, is going online for 2021 in a free virtual event!
With over 10,000 festival passes already sold, 44 countries from around the world will be tuning in to tonight's Celtic Connections Opening Concert!
Edinburgh’s award-winning Wedgwood the Restaurant is the first restaurant in the UK to launch a ‘Burns Box’, available nationwide, to celebrate Burns Night (25th January) in lockdown.
Glasgow Philharmonia are well known for their big performances up and down the country... but for the first time ever, they have released a charity single!
Celebrate Scotland’s national bard this Burns Night with a Burns Zoom Party Supper from Contini Edinburgh!
Specialist charity SBH Scotland is joining forces with international superstar Fran Healy, as well as Scottish comedians Janey Godley & Fred MacAulay to host the world's biggest virtual Burns supper!
The Celtic Connections online festival will begin one week today. Across 19 days, the festival will present over 30 online performances between 15th January and 2nd February!
One of Scotland’s most awarded independent craft breweries is encouraging people to take the ‘Dry January’ challenge with the country’s first alcohol-free dark ale.
An adorable six-month old koala joey has been caught on camera for the first time at the Royal Zoological Society of Scotland’s Edinburgh Zoo, peeking out of its mother’s pouch.
Brisbane Observatory, Govanhill Baths and The Ridge Foundations CIC are among the latest round of Historic Environment Support Fund recipients!
Santa will be touring the village on Christmas Eve – all within government ‘elf and safety guidelines.
Gather the family around the TV this Christmas and join in the usual fun and frolics of a Pavilion Panto!
In light of the new Tier restrictions, the Scottish company behind one of the UK's largest drive-in tours, The Parking Lot Social, has been forced to cancel all dates in Scotland for the rest of 2020.
Rapunzel, the innovative new festive film from the National Theatre of Scotland, created in a first-time partnership with Historic Environment Scotland, is set to hit screens this month!
An Edinburgh food blogger has been crowned Scotland’s finest home baker in time for the finale of the hit TV show, The Great British Bake Off.
A Scottish literature charity this week publishes an anthology of poetry that gives voice to some of Scotland's unheard groups and voices.
Imaginate, the organisation which produces the successful Edinburgh International Children’s Festival, have confirmed that they are planning an exciting festival for next year.
Conifox Adventure Park has spent the run up to Christmas giving back, in an attempt to show that ‘all is not lost’ when it comes to connecting with your community in 2020.
Nature-inspired photography competition winners announced by Loch Lomond Shores.
Launching on December 14th, ‘Adventure To Your Desktop’ is a five-day online festival bringing to life the best of Scotland, through how-tos, cook-alongs and masterclasses from Scottish talent.
Dance Base Scotland present a night of performance, movement and celebration, all filmed from their studios in Edinburgh and streamed to audiences across the world.
Associated community trusts and SPFL clubs across Scotland are bringing Christmas cheer to those that need it most this year with a new-look initiative designed to support isolated older people.
The Royal Zoological Society of Scotland and National Museums Scotland are playing a central role in the establishment of the UK’s first national zoological biobank.
Care UK’s Cairdean House, an Edinburgh care home, has launched a community initiative to ensure all local children receive presents this Christmas.
itison launch their annual Social Bite fundraiser, donate £5 to buy a meal for the homeless.
Join Hard Rock Cafe Edinburgh as they invite guests to indulge in their Kiss Me Under the Mistletoe Menu this holiday season.
Quarriers has launched its annual Box of Hope Appeal to support homeless young people this winter.
Some of the biggest names in Scottish hospitality are coming together for the first time this Christmas to help Edinburgh’s leading independent restaurants, bars and hotels.
Mercat Tours, Edinburgh’s five-star history and walking tour company, is set to launch “Coorie in’ for Winter Tales” next week, Thursday, 10 December.
Celtic Connections has announced the first list of artists who will perform as part of their digital-first festival this January!