Magnum celebrates first international gold win
Edinburgh’s top Scotch malt whisky cream liqueur, Magnum, has won its first international gold medal as part of the global Liqueur Masters competition 2020.
Article Source: Magnum
Last Updated: 17 November 2020 11:17
Edinburgh’s Baileys rival celebrates first international gold win
Edinburgh’s top Scotch malt whisky cream liqueur, Magnum, has won its first international gold medal as part of the global Liqueur Masters competition 2020.
Crafted and bottled in Edinburgh, Magnum has quickly established itself as Scotland’s answer to Baileys amongst people who are attracted to its delicious taste and Scottish provenance.
Magnum is now the only cream liqueur made in Scotland using only single malt Scotch whisky rather than Irish whiskey used in Baileys.
Magnum won the gold medal for quality in the ‘Cream’ category and was the only Scottish liqueur to be featured in this year’s competition.
Hosted by The Spirits Business, The Liqueur Masters is an annual drive to find and reward the finest Craft Spirits brands on the world stage and assessed by a panel of leading spirits specialists.
The virtual tasting took place over Skype from the judges’ UK homes, including Melita Kiely, editor of The Spirits Business, and Tobias Gorn, spirits specialist, consultant and writer.
Magnum’s superior ingredients and contemporary design helped set it apart from traditional liqueurs as a fusion of only single malt Scotch whisky and cream. Magnum’s smooth, creamy caramel notes play off single malt scotch whisky for a balanced taste with a warming ginger afterglow.
Magnum is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. The innovative packaging also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Commenting on Magnum’s gold award success in the Spirits Business, Magnum Director, Lee Schofield, said: “We’re absolutely over the moon to have won our first international gold medal and be the only Scottish brand to be featured as part of The Liqueur Masters 2020.
“It’s clear that the judges and cream liqueurs fans can’t get enough of Magnum’s delicious taste and Scottish provenance. Crafted and bottled in Edinburgh, Magnum is now the only cream liqueur made in Scotland using only single malt Scotch whisky from Speyside.
“Despite the pandemic, Magnum has gone from strength to strength this year. We’re already setting our sights on growing distribution and volume in Ontario, Canada, and plan to launch Magnum in the Canadian provinces of British Columbia, Alberta and Quebec, as well as in South Africa.”
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.
For the first time this year, people can now get their hands on Magnum’s new limited edition Christmas gift pack with free UK mainland delivery, including a 70cl bottle of Magnum, stainless steel tumbler and a pourer. Magnum’s new gift packs are now available to buy online at £29.99 per pack with free UK mainland delivery from Master of Malt (www.masterofmalt.com/liqueurs/magnum/original-magnum-cream-liqueur-gift-pack-with-tumbler-liqueur) and Royal Mile Whiskies
(www.royalmilewhiskies.com/magnum-cream-liqueur-giftpack-70cl).
A range of 5cl miniatures, 50cl, 1 litre and 1.75 litre bottles are also available online.
For more information about Magnum, visit www.magnumcreamliqueur.co.uk
Follow Magnum on social media:
Instagram - magnumcreamliqueur
Facebook - magnumwhiskycreamliqueur
Sponsored Links
Latest Edinburgh News
Edinburgh International Film Festival 2025 to open with acclaimed SORRY, BABY by Eva Victor
Edinburgh International Film Festival (EIFF) has today announced Eva Victor’s acclaimed comedy-drama SORRY, BABY will open the Festival in August.
READ MORE
The Royal Yacht Britannia Exhibition and Retail Experience are shipshape and ready to welcome visitors
2025 marks the next chapter in The Royal Yacht Britannia Trust’s legacy with the opening of a brand-new, world-class visitor centre with exhibition and retail experience.
READ MORE
Pavilion Festival rounds off biggest event yet with Happy Mondays and STREETrave Classical
Pavilion Festival has rounded off its biggest ever event with over 16,000 music fans enjoying three days of non-stop live music and feel good vibes on Ayr’s iconic Low Green.
READ MORE
Cold Town House in Edinburgh partners with Aperol to transform iconic rooftop bar
Cold Town House in the Grassmarket has teamed up with Italy’s iconic orange bittersweet aperitif, Aperol, to add some spritz to its city centre location from May until September.
READ MORE
Major new displays at National Galleries Scotland: Modern One this summer
Discover some of the biggest names in modern and contemporary art at Modern One this Summer with a series of free ARTIST ROOMS displays in Edinburgh from 12 July 2025.
READ MORE
Cineworld announces first ever 4DX Family Day
For one day only, families can experience Moana, Paddington, and Harry Potter and the Philosopher's Stone in immersive 4DX at all 34 Cineworld 4DX screens nationwide.
READ MORE
Giant Lanterns are back with a splash at Edinburgh Zoo!
For the first time in six years, Edinburgh Zoo is bringing its Giant Lanterns event back with a splash this winter.
READ MORE
Brand new show Something About Lennon opens UK tour this month with Scottish dates
Celebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.
READ MORE
Celebrate Fathers Day in Style with Dobbies Sunday Lunch and Planting Experience
This June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.
READ MORE
Blue Light Awards Scotland to honour emergency services heroes
Nominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.
READ MORE
Funding awarded to seven projects for tree planting in cities and towns across Scotland
The Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.
READ MORE
Gilded Balloon announce 40th anniversary programming
One of the Edinburgh Festival Fringe’s most iconic venues, Gilded Balloon, has announced a huge roster of legendary names to celebrate its 40th anniversary this August.
READ MORE
Conifox Champions Allergy Inclusion for Families
Allergy Awareness in Action as Conifox Adventure Park sets a new standard for safe family days out.
READ MORE
Rory McIlroy Confirmed for Genesis Scottish Open
Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORE
Skerryvore castle concert capacity grows due to global demand
A special one-off event celebrating the 20th anniversary of beloved Scottish band Skerryvore is getting even bigger, organisers have announced.
READ MORE
Edinburgh International Book Festival announces expanded The Front List series for 2025
The Edinburgh International Book Festival is delighted to announce the second year of The Front List, in partnership with Underbelly.
READ MORE
Fat Hippo fans prepare for the ultimate CheezHIT
Roll up your sleeves and get stuck in as Cheez-It® and Fat Hippo announce the ultimate collaboration.
READ MORE
Holding Back The Years: 40 Years of Simply Red in cinemas May 15
To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MORE
This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!
Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORE
Fun for all the family at the 36th annual Scottish Game Fair
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORE
Free Glorious Grass gardening workshop for children at Dobbies
Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORE
Edinburgh shopper scoops hundreds of pounds for CHAS in ALDI Supermarket Sweep
Aldi Scotland’s Supermarket Sweep challenge recently returned to Edinburgh, and one lucky local winner has raised £726.77 for CHAS while picking up the same amount in Aldi favourites for herself.
READ MORE
Barrowland Ballet take over Scotland with two shows this year
Award-winning dance company Barrowland Ballet present world premiere of Wee Man and the revival of Chunky Jewellery, ahead of Edinburgh Festival Fringe transfers this year.
READ MORE
Somewhere by Nico launches its first ever Cocktail Festival in Glasgow and Edinburgh
Cocktail Festival will serve customers £5 cocktails highlighting signature cocktails including the classics we all love, from Margaritas to Daiquiris!
READ MORE
Top Scottish chefs take on ultimate kitchen cook off at food hall Bonnie & Wild
Some of Scotland’s best chefs are sharpening their knives for the ultimate kitchen cook-off at Scottish food hall Bonnie & Wild.
READ MORE
New spring season for a new look Capital Theatres
Capital Theatres’ spring season brings with it a new look, new shows and new extraordinary experiences.
READ MORE
Travel back in time to The World of King James VI and I
A special, one-off exhibition opens at the Portrait gallery in Edinburgh this Saturday (26 April), charting the remarkable reign of King James VI and I.
READ MORE
Music Venue Trust launch Annual Report in Scottish Parliament
Music Venue Trust (MVT), which represents hundreds of UK grassroots music venues (GMVs) launched its 2024 Annual Report in Scottish Parliament with a special event last night.
READ MORE
New Bluey collection comes to cinemas for the May Bank Holiday
Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORE
Appeal to Restore Scottish Veterans Memorial
Scottish Veterans Residences (SVR) have launched a major public appeal to restore the charity’s century-old Memorial at Eastern Cemetery in Leith, Edinburgh.
READ MORESponsored Links
Sponsored Links