Article Source: Tennent's
Last Updated: 2 October 2020 14:36
With 42% of adult drinkers looking to cut down on alcohol and 20% of adults under 25 who do not drink at all*, Tennent’s Zero will help meet increased demand for the no and low (nolo) category which is forecast to grow 81% between 2018-2022 in the UK*.
The refreshing 0.0% beer uses fresh highland water from Loch Katrine and the finest hops and Scottish barley to give it the same great flavor profile as Tennent’s Lager; the country’s top-selling beer. With just 17kcal per 100ml, Tennent’s Zero will also appeal to those looking to reduce their calorie intake which was found to be a key consideration when choosing a low/no alcohol drink in a recent study by the brewer**.
Commenting, Iain Telford, Senior Marketing Manager at Tennent’s, said: “Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it.
“Tennent’s Zero meets the growing trends in local, authentic and moderation, whilst maintaining that all important taste thanks to the same quality Scottish ingredients that go in to Tennent’s Lager.
“We recognise that there is growing demand amongst consumers for low and no alcohol products and are excited to welcome Tennent’s Zero to our range of lagers which recently included the addition of Tennent’s Light, Scotland’s lowest calorie beer.”
Tennent’s Zero will be available in bars, supermarkets, shops and from Tennent’s online store from next week and is the first of Tennent’s smaller pack formats to be packed in card, reinforcing the brewer’s ongoing commitment to sustainability.
The new lager is the latest product from the Scottish brewer and further strengthens Tennent’s no and low alcohol offering which also includes Tennent’s Light, a 3.5% ABV beer which launched earlier this year.
For more information on Tennent’s range, please visit https://www.tennents.co.uk
With Christmas just around the corner, there's never been a better time to start thinking about your Edinburgh festive celebrations.
READ MOREThis festive season at The O2 Academy, Bongo’s Bingo is transporting everyone back to the time when coloured tree lights and flammable tinsel ruled supreme.
READ MOREFull casting is announced for the sensational feel-good musical MAMMA MIA! which comes to the Edinburgh Playhouse for the festive season playing from Tue 9 Dec 2025 - Sun 4 Jan 2026.
READ MORENational Galleries of Scotland announces an unmissable programme of free and ticketed exhibitions set to take over the National, Portrait and Modern galleries in Edinburgh throughout 2026.
READ MOREThe team behind the home of Social Darts is embarking on a nationwide charity tour in celebration of its 10th birthday and dishing out treats to its fans along the way!
READ MOREScottish Building Society hosted Scotland’s largest walking rugby festival last month, bringing together players of all abilities for a celebration of sport, community, and accessible active living.
READ MOREOlympic hero Sir Chris Hoy joined philanthropist Sir Tom Hunter to lead out 8,500 Kiltwalkers at the Edinburgh Kiltwalk (Sunday September 14) raising £1.5 million for 800 charities.
READ MOREYoung musicians from Edinburgh and Cork are breaking new grounds with a unique hybrid international hip-hop collaboration led by Cork’s Kabin Crew.
READ MOREEdinburgh’s top bartenders have had their say, as the Edinburgh Bar Awards today (Thursday, 11th September) reveal the 2025 finalists across 11 categories.
READ MOREThis autumn at the Portrait gallery in Edinburgh, take to the skies and see the world from above the clouds through the remarkable work of Alfred Buckham: Daredevil Photographer.
READ MOREEdinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.
READ MOREWith support from the Scottish Government’s Festivals EXPO Fund and Creative Scotland Multi-Year Funding, the Scottish International Storytelling Festival launched its 36th festival programme.
READ MOREMindroom is celebrating a series of extraordinary fundraising activities, led by charity co-founder 81-year-old Robin Dow, living with stage 4 cancer, as his 25-mile walk raised a huge £70,000.
READ MORECalling all students in Edinburgh! Britain’s biggest craft brewer, BrewDog, has announced some fresh new deals for freshers and returning students to toast the new academic year.
READ MOREThe development of a new National Centre for Music has reached another key milestone, with the appointment of Carol Main MBE FRC as Chair.
READ MOREGet ready to embark on a culinary journey as the "Eat Spain Drink Spain" campaign makes its much-anticipated return to Edinburgh.
READ MOREEdinburgh Zoo has announced that Haggis the pygmy hippo will be moving to another zoo as part of the breeding programme for the Endangered species.
READ MOREThis October, Edinburgh’s Science Centre and Planetarium, Dynamic Earth invites visitors of all ages to step into the shadows and uncover the science behind the spookiest stories ever told.
READ MORECineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!
READ MORENow is the time to shop for that perfect dress, as Rachel Scott Couture has announced it will be hosting a one-off, three-week long sample sale at its Queensferry Street boutique.
READ MOREWhatever kind of music you’re into, the brand-new interactive karaoke room at Marco's is the place for uninhibited singing, selfies and self-expression.
READ MOREScotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.
READ MOREThis September, Edinburgh’s Italian wine bar Divino Enoteca, is offering plenty for food and wine lovers to explore.
READ MOREHard Rock Cafe Edinburgh is giving students an extra reason to head out this semester with 20% off food, non-alcoholic drinks and merchandise when they show a valid student ID.
READ MOREMarston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.
READ MOREÒran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.
READ MOREDynamic Earth is to join Science Centres across Scotland to deliver Water Cycle Workshops as part of Scottish Water's Generation H2O education programme.
READ MOREThe Edinburgh Cocktail Week programme for 2025 has been announced, reaffirming its status as the UK’s leading cocktail festival.
READ MOREIconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.
READ MOREThe Scottish Homebuilding & Renovating Show will be packed with expert speakers when it returns to the Royal Highland Centre, Ingliston on 4th – 5th October 2025.
READ MORE