Edinburgh Gin Advert premieres with projection onto The Dome

Edinburgh Gin premieres its new advert on the streets of Edinburgh at 6pm tonight, with a special night-time projection on one of the city’s most iconic buildings, The Dome.

Edinburgh Gin brings ‘Wonder’ to Scotland’s Capital

Biggest-ever brand campaign sees ‘Filled with Wonder’ advert premiere on the streets of its hometown - literally

Edinburgh Gin will tonight (Tuesday 3rd Dec, 6pm) premiere its new advert on the streets of Edinburgh, with a special night-time projection on one of the city’s most iconic buildings, The Dome.

Creatively reimagining the taste of their signature Rhubarb & Ginger gin, the advert - part of the brand’s new ‘Filled with Wonder’ campaign - leads viewers through a fantastical journey of flavour, capturing the brand’s point-of-difference as a highly original but carefully considered gin-maker.

Casting its hometown Edinburgh in a starring role, the new TV spot transports its audience through changing perspectives in the city, representing the imagination that lies behind Edinburgh Gin’s craft; shifting from a blossoming flower bed, to an urban party surrounded by a forest of rhubarb.

Edinburgh Gin is giving locals the chance to be the first to see the advert, live, as The Dome switches off its famous Christmas decorations for the magical one-off projection at 6pm tonight. Guests of the venue will also be invited to raise a glass to this landmark campaign, with a free Rhubarb & Ginger Edinburgh Gin & tonic on-the-house.

The activity is part of a wider multi-million-pound campaign that will raise awareness of the local brand throughout the UK.

“Made in Edinburgh, one of the wonder capitals of the world, imagination is in our DNA” said Neil Boyd, UK Managing Director of Ian Macleod Distillers, who own Edinburgh Gin. “That’s the story our new campaign sets out to tell. We are proud to make our gin here and we’re excited to tell that story to the rest of the world, starting with a rather special premiere at The Dome.”

“We have always led the way as a brand, pioneering both flavour and choice – a precedent we’re committed to continuing. It’s an exciting time in the category and this landmark campaign signposts a wonder-filled year to come for Edinburgh Gin. We plan on bringing the concept to life even further in the coming months, introducing moments of wonder to excite drinkers, from special events, to new partnerships.”

Steve Hall of The Dome said: “The Dome is a place of wonder, especially at this time of year, and so we are delighted to host such a special one-off event for Edinburgh Gin. It’s the first time we have had a projection displayed on The Dome and we can’t wait to watch the new advert ourselves.”

The campaign comes at an interesting time for gin. It is now the U.K.’s most popular spirit* having experienced astronomic growth in recent years. More than a quarter of the population has bought gin and gin liqueurs in the 12 months to June 2019, helping to create an industry worth £2.2bn**. Edinburgh Gin has played a key role in defining the market and currently has 3 of the top 8 best-selling flavoured gin products.

Three new, full-strength flavour extensions from its multi-award-winning distillery have been released in the past year, including Rhubarb & Ginger, Lemon & Jasmine and Bramble & Honey, each of which combine their own balanced natural flavours with the juniper-forward profile of a classic gin (all are 40% ABV, 70cl and have a RRP of £28).

Latest Local News

Licketyspit videos about Coronavirus hit the spot for children and families

Scottish children's theatre and family play charity, Licketyspit, have created two videos for children explaining the Coronavirus outbreak and lockdown.

Last Updated: 3rd April 2020

First Minister to feature in one hour special on Covid 19 on Forth 1 and Forth 2

In a first for Scottish radio, First Minister Nicola Sturgeon is to set to appear in a one-hour special on COVID 19 on Forth 1 and Forth 2 on Friday 3rd April.

Last Updated: 2nd April 2020

August 2020 Festivals Will Not Take Place in Edinburgh

For the first time in over 70 years, the five festivals that transform Edinburgh into the world’s leading cultural destination every August are not going ahead due to the Covid-19 pandemic.

Last Updated: 1st April 2020

Edinburgh food industry join to feed those in need

A number of Edinburgh’s food industry professionals have come together to offer emergency food relief in the wake of the Coronavirus pandemic.

Last Updated: 1st April 2020

Cumbernauld woman takes to the airwaves and stars in radio ad

A Cumbernauld woman has taken to the airwaves to record an advert for leading social care charity, Quarriers!

Last Updated: 30th March 2020

Single Malt To Sanitiser

We are delighted to announce that Glasgow Distillery is now producing hand sanitiser, following urgent appeals from The British Red Cross, the NHS and more!

Last Updated: 27th March 2020

Invisible Cities release fun trail activity packs for children

Invisible Cities have been working to set up virtual tours as well as a kids section with fun activity trails that children can win prizes for completing and all while staying safe and indoors!

Last Updated: 27th March 2020

Private events chef Barry Bryson launches home delivery service

Barry Bryson, Edinburgh’s top private events chef, is launching a new food delivery service to offer households across the capital a fresh way to enjoy contemporary fine dining at home.

Last Updated: 26th March 2020

Volunteer heroes needed to join largest volunteer drive Scotland has seen in a generation

Scotland’s leading volunteering charity caring for people at risk of coronavirus has issued a rallying call for people to join the largest volunteer drive that Scotland has seen in a generation.

Last Updated: 26th March 2020

Free Crowdfunding support launched

Pay it Forward: Crowdfunder & Enterprise Nation launch support for Scottish small businesses during COVID-19 pandemic.

Last Updated: 25th March 2020

Spring Beauty Gift with Purchase at Harvey Nichols

Back and better than ever – the Harvey Nichols bi-annual beauty gift with purchase is filled with luxurious products and available online only from 24th March.

Last Updated: 24th March 2020

Scots brew up new ideas to support charity helping those at risk from Coronavirus

Supporters of Chest Heart & Stroke Scotland are doing the #TeaBagChallenge to raise vital funds to help those who are isolated and vulnerable to coronavirus.

Last Updated: 24th March 2020

Healthy Post natal Body online exercise subscription to suspend all charges for the next three months

Online exercise subscription 'Healthy Post-natal Body' has decided to suspend all monthly subscription fees for the next three months.

Last Updated: 23rd March 2020

The National Theatre of Scotland launches Scenes for Survival in response to COVID 19

Scenes for Survival is a crisis responsive artistic online project launched in association with BBC Scotland and BBC Arts' Culture in Quarantine project.

Last Updated: 23rd March 2020

Support the Grassmarket Community Project PLAN C

Can you help Grassmarket Community Project by making a donation to our project's 'Plan C' funding to help us get through this period and support us into the next? We would be exceptionally grateful.

Last Updated: 20th March 2020

Help CHSS, Join the fight in Scotland

Scotland's largest charity caring for some of the people most at risk from coronavirus is calling for more Scots to join the growing movement to fight the virus.

Last Updated: 19th March 2020

Private events chef to offer private fine dining experiences in Leith Edinburgh

Scotland’s leading private events chef is now offering private fine dining experiences for small family dinners and cohabiting friends at his commercial kitchen in Leith, Edinburgh.

Last Updated: 19th March 2020

Help to support the hospitality industry in Edinburgh and buy pre pay restaurant vouchers

Edinburgh’s hospitality industry is facing a challenging period. Many venues are now offering pre-pay vouchers for people to enjoy a delicious meal or overnight stay at a later date.

Last Updated: 19th March 2020

Edinburgh International Childrens Festival to be Cancelled this year

Due to the Coronavirus pandemic, we are deeply saddened to announce the cancellation of this year’s Edinburgh International Children’s Festival.

Last Updated: 19th March 2020

A luxury floating hotel in Edinburgh crowned Best Newcomer

One of Edinburgh's most iconic luxury hotels has been named 'Best Newcomer' at Scotland’s Prestige Hotel Awards 2020.

Last Updated: 19th March 2020

Popular festival delayed due to Coronavirus

It's with huge regret that we announce the postponement of Springfest Food and Drink Festival scheduled to take place on the 4th and 5th April at Loch Lomond Shores.

Last Updated: 18th March 2020

Several large scale Renfrewshire events cancelled due to coronavirus outbreak

In line with national guidance from the Scottish Government on the coronavirus, Renfrewshire Council have taken the decision to cancel all their large-scale events until the end of June.

Last Updated: 16th March 2020

Glasgow Kiltwalk postponed as part of coronavirus measures

Following official advice from the Scottish Government, the event, which was set to take place on 26th April, will be rescheduled for a later date.

Last Updated: 15th March 2020

Olympian and World Champion Laura Muir backs Sport Relief 2020

Scottish sporting star, Laura Muir paid a visit to a local Comic Relief funded project supported by money raised by Sport Relief, Edinburgh-based Venture Trust.

Last Updated: 11th March 2020

Calls for the country to light up in blue

Parkinson's UK Scotland has launched its 2020 campaign calling for landmarks and buildings across Scotland to light up in blue to mark World Parkinson's Day on 11th April.

Last Updated: 11th March 2020

Tamara Zimet to Join Edinburgh International Book Festival as Deputy Programme Director

Following an international recruitment exercise, Tamara Zimet has been appointed to join the Edinburgh International Book Festival as Deputy Programme Director.

Last Updated: 6th March 2020

Loch Lomond festival set to be bigger and better than ever

After the huge success of the Loch Lomond Food and Drink Festival 2109, one of Scotland’s biggest food festivals, Springfest, is returning to Loch Lomond Shores on the 4th & 5th April!

Last Updated: 6th March 2020

Traverse Theatre announces Summer 2020 Season

Traverse Theatre turns up the heat to present the Scottish return of the firecracker smash-hit Hot Brown Honey!

Last Updated: 5th March 2020

Edinburgh agency gets on board with Scottish luxury floating hotel

Edinburgh-based Taste Communications has been appointed by one of the capital’s most iconic luxury hotels to lead its first UK-wide food and drink campaign.

Last Updated: 4th March 2020

Edinburgh care homes residents take birdwatch weekend to the nest level

Residents at two care homes in Edinburgh celebrated Britain’s best birds as part of the world’s largest garden wildlife survey – and it was a flying success!

Last Updated: 4th March 2020

Sponsored Links

Popular Events

Popular Venues

Advertise With Us

Looking to reach new customers? We offer a variety of advertising options with prices starting from just £30 per month!

Click here to find out more »