Sir Tom walks the walk with pledge to move fundraising up a gear
110% of funds raised from this year’s Royal Bank of Scotland Kiltwalk will go to charity!
Article Source: The Kiltwalk
Last Updated: 19 January 2017 14:07
Scots now have more reasons than ever before to get walking, thanks to a groundbreaking announcement from Sir Tom Hunter and some will be able to drive away in a brand new car after their walk...
The philanthropist and entrepreneur has pledged that 110% of all fundraising at each of the four 2017 Royal Bank of Scotland Kiltwalk events will go to charity.
He made the announcement at the Kiltwalk’s inaugural “Platform” event, a day for charities to get together, network and learn more about best practice in areas such as marketing and fundraising.
“Last year, every penny, every pound raised went to the walkers’ chosen charities. But this year we promise to do even more – for every £100 they raise The Hunter Foundation (“THF”) will add £10 with no limit”.
“Our ambition is for Kiltwalk to be the lowest cost, best and most effective platform for every charity in Scotland to raise funds for what they believe in. I hope this 10% leverage encourages even more people to wear some tartan and get walking to help those who need it most.”
Paul Cooney, Chief Executive of the Kiltwalk added; “Last year, 8,000 people took part and raised almost £900,000, which was outstanding. This year, we want to raise more money and we want more people to take part, so we can help even more of those in Scotland most in need. Whatever your reason, whatever cause is close to your heart, sign-up for Kiltwalk and join us. If we raise £1 million in 2017, THF will add £100,000 with every penny going to the walkers’ chosen charities.”
The Royal Bank of Scotland Kiltwalk will return to Glasgow on April 30, Aberdeen on June 4 and Edinburgh on September 17, with a new event from St Andrews to Dundee on August 20.
This initiative to turbocharge fundraising was further boosted by a pledge from platinum sponsors Arnold Clark that one lucky Kiltwalker from each of the four 2017 events will win a brand new car.
All you need to do is register to take part in any 2017 Royal Bank of Scotland Kiltwalk and the more you fundraise, the higher chance you have of winning a car.
Group Managing Director of Arnold Clark, Eddie Hawthorne, said: “Anything we can do to get walkers to take part is a privilege. Sir Tom gives it 110% and we want to follow his lead. We’re glad we can do something to encourage people to take part in what will be four very special events.
“Everybody who decides to take part in 2017 deserves recognition of their wonderful efforts. There are so many reasons to take part; not only is it an amazing event and 110% of the funds raised will go to a cause you support, but you could drive away in a new car!”
Sir Tom Hunter added: “We have continued to raise the bar and our key supporters have stepped up to the challenge. This is a fantastic gesture from Arnold Clark and is yet another added bonus which makes the Kiltwalk such a unique and rewarding event.”
Every registered charity in Scotland will now be able to benefit from the fundraising effort of generous Kiltwalkers. At the 2017 launch in October, it was announced that Kiltwalk trustees were responding to requests to open up its four iconic walks to help even more people in Scotland, hence walkers can raise funds for any registered Scottish charity of their choice.
Kiltwalk has raised around £3.5 million for Scottish charitable causes since 2011. Walkers who choose Kiltwalk as their charity see all of their fundraising going to deserving causes via the STV Children’s Appeal. The dates for The Royal Bank of Scotland Kiltwalk 2017 are the Sundays of April 30 in Glasgow, June 4 in Aberdeen, August 20 in Dundee and September 17 in Edinburgh.
To register, visit www.thekiltwalk.co.uk
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