Article Source: Johnnie Walker
Last Updated: 2 August 2021 13:02
Countdown to launch of new Scotch whisky visitor experience in
Edinburgh as tickets available online
2 August 2021: The opening date for Johnnie Walker Princes Street, the most eagerly anticipated new visitor experience in Scotland, has officially been unveiled. The 71,500 sq ft iconic building will open in the heart of Edinburgh’s West End on 6 September 2021 with tickets available to buy on Monday 2 August from 1pm.
The experience, which takes visitors on an immersive journey through the 200-year old history behind the world’s best-selling Scotch whisky, as well as offering world-class food and drink, will be hosted across eight floors of the transformed landmark building on one of the Scottish capital’s most famous streets.
With tickets set to fly, Scotch whisky fans and Edinburgh experience enthusiasts, eager to get a first glimpse of the attraction are advised to book as early as possible at https://bit.ly/3rLydFY
Guests can relax and enjoy the views from stunning bars and restaurants in the renovated building, which for generations has been a well-known spot in Edinburgh. Among them are the 1820 rooftop bar, offering breath-taking views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year.
As well as enjoying this must visit food and drink destination, guests can embark on a one-of-a-kind immersive personalised Journey of Flavour tour including a trip through Johnnie Walker whisky’s epic search for flavour, a sensory experience offering a curated exploration of Scottish whiskies, and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands.
The building also features an extensive retail space with an unrivalled selection of exclusive Johnnie Walker Scotch whiskies and merchandise, including limited edition bottlings.
Johnnie Walker Princes Street sits at the heart of Diageo’s £185million pound investment in Scotch whisky tourism in Scotland and follows the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.
Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said: “Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.
“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.
“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time. We can’t wait for you to join us.”
During the ongoing pandemic, the team at Johnnie Walker Princes Street’s number one priority is ensuring the safety and wellbeing of its staff, visitors and communities and as such has put a number of measures in place, in line with Scottish Government guidelines, which ensure a Covid safe environment without impacting on guests’ overall experience.
To keep visitors healthy, there will be reduced store capacity, a one-way system clearly marked throughout the experience, extra cleaning and hygiene routines, physical distancing, hand sanitiser stations, while guests will also be required to wear masks and encouraged to make any payments via contactless methods.
Advance pre-booking of the experience is highly recommended. Tickets for the Johnnie Walker Princes Street tours start from £25, which includes a 90-minute tour and three personalised Scotch whisky drinks. Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon. The ground floor retail space can also be accessed without a ticket.
To sign up to the Johnnie Walker Princes Street mailing list and for more information, please visit www.johnniewalkerprincesstreet.com
Join Diabetes Scotland for a virtual event about an exciting new programme supporting children and young people 11 - 25 living with type 1 diabetes - Together Type 1.
READ MORESip & Bark, a vibrant dog-friendly brunch spot, is delighted to announce its grand opening next month in Raeburn Place, Stockbridge.
READ MORECome along to the Palace of Holyroodhouse this Easter for a range of family activities! £1 Gallery tickets will also be available to those receiving Universal Credit and other named benefits
READ MOREThis August, The Royal Edinburgh Military Tattoo will welcome guests from around the world to experience its new Show, Journeys.
READ MORELooking for an egg-stravagnza this Easter weekend? St James Quarter is giving guests the chance to win a host of foodie prizes, plus enjoy a basketful of family fun in the Quarter.
READ MOREFrom Easter Brunch to Kids Easter Egg Hunt, there’s something for the whole family to enjoy this Spring at Virgin Hotels Edinburgh!
READ MORETo marks World Theatre Day, Edinburgh Playhouse is highlighting the wonderful Creative Learning projects and initiatives that they have launched since Katie Mitchell was appointed in September 2023.
READ MORENoughties stars The Cheeky Girls, Gareth Gates and S Club 7's Bradley McIntosh have taken a sip back in time to mark the release of IRN-BRU's new 2000s-inspired flavours!
READ MOREVisitors to Edinburgh’s Bonnie & Wild are in for a sweet treat during the Easter holidays as the popular Food Hall hosts an exclusive pop-up with renowned local bakery Kilted Donut.
READ MOREMacdonald Hotels, one of the UK’s most popular independent hotel groups, invites you to join them for an Easter break to remember.
READ MOREDobbies is welcoming families along to 68 of its stores this Easter to enjoy an array of free activities, including its Little Seedlings Club workshop and Easter Holiday sessions.
READ MOREMulti-platinum selling recording artist and award-winning West End actor, Matt Cardle, will play the role of Shakespeare in the upcoming UK and Ireland tour of & Juliet.
READ MOREThe search is on to find the best of the best in Scottish tourism as the Scottish Thistles Awards returns.
READ MOREFayre Play Edinburgh is gearing up to celebrate its first birthday in style by giving away £1000 worth of prizes through an exciting city-wide Duck Hunt this Easter!
READ MOREJudy Murray OBE will start the third annual Corgi Derby – the popular “four-legged sprint with a difference” that kicks off The Virgin Bet Easter Saturday Raceday at Musselburgh Racecourse.
READ MOREGusto Italian invites guests to celebrate their bank holiday with a bottomless brunch and an Easter egg hunt.
READ MOREWATTSHOT, the premium shot company, has landed in Edinburgh with the first ever gin designed to be drunk as a shot!
READ MOREOn Saturday 30th March, start your Easter Weekend right by fuelling up on Hard Rock Cafe Edinburgh's all-time breakfast favourites, featuring a complementary visit from the Easter Bunny.
READ MOREA sword made for George IV’s historic visit to Edinburgh and other rare surviving items of Georgian clothing are among almost 100 works from the Royal Collection that go on show from today.
READ MOREThis year's FREE Springfest is playing host to two great Scottish chefs – Niall Murray and Rohan Wadke, who will inspire visitors with their FREE cooking demonstrations.
READ MOREA host of brand-new family favourites are landing at Vue this Easter, meaning there are plenty of opportunities to spend quality family time at the big screen during the holidays.
READ MORESix by Nico's upcoming menu promises to take guests on a quintessential New York gastronomic excursion.
READ MORESpring is in the air and with it comes the return of one of Scotland's largest outdoor food and drink festivals to Paisley!
READ MORETwo neighbourhood restaurants - Fhior on Broughton Street and Pomelo from Sciennes Road - are teaming up on Sunday 21st April to bring a fusion of their cuisines to Edinburgh city centre.
READ MOREAward-winning performance Pain and I by Sarah Hopfinger, about living with chronic pain, and moving with care, returns to tour Scotland.
READ MORETheatre lovers have a lot to celebrate this World Theatre Day (27 March), with Vue screening some of the UK’s best stage productions throughout spring.
READ MOREThe Edinburgh International Children’s Festival launched its programme today, with an exciting line up of performances.
READ MORETaste & Tour have announced their expansion into Scotland, initially offering public tours in Edinburgh and corporate experiences across the central belt.
READ MOREEdinburgh Tool Library received £4,985 from the Scottish Building Society Foundation, allowing it to continue the Cycle Kitchen despite funding being cut last year.
READ MOREFollowing a refurbishment, The University of Edinburgh Hospitality & Events Collection has officially opened The Brasserie at The Scholar.
READ MORE