Innis and Gun collaborates with Photographer Olivier Barjolle to mark launch of new beer
Innis & Gunn, the UK’s most recommended beer brand, has collaborated with photographer Olivier Barjolle to mark the launch of the latest limited-release beer: Quarter Cask Edition.
Article Source: Innis & Gunn
Last Updated: 29 October 2020 11:06
Photography partnership continues brewer’s history of creative collaborations designed to help showcase Innis & Gunn’s credentials as a global pioneer of barrel-aged brewing.
Innis & Gunn, the UK’s most recommended beer brand, has collaborated with photographer Olivier Barjolle to mark the launch of the latest limited-release beer: Quarter Cask Edition. The Scottish Brewer has teamed up with London-based Olivier to commission and collaborate on a photography series which explores the connection between the cask and beer. The partnership continues a long line of creative collaborations, which started with 2019’s ‘Project Ampersand’ initiative – a platform which celebrated the brand’s s flagship beer ‘The Original’ and the unique barrel-aging process Innis & Gunn uses to create it, through a series of collaborations with some of the UK’s leading designers and tastemakers.
Quarter Cask Edition is the latest release in the brand’s Explorer Editions range; a collection of premium, highly original beers. For their first ever ‘Quarter Cask’ release Innis & Gunn have reimagined their signature beer - The Original – through maturation in 120 highly prized ex-single malt whisky quarter casks. When used correctly, cask maturation provides a greater complexity and depth of flavour to the finished beer. After 70 days in the hand selected quarter casks, Quarter Cask Edition has an unrivalled depth of flavour, with fragrant hints of vanilla, pear and spice alongside a mellow, malty backbone.
To celebrate the launch of Quarter Cask Edition, Olivier’s approach saw him explore the beer by studying the details of the quarter cask both inside and outside his studio. He focused on the core element of the quarter cask – the oak itself – and sought to capture this in an innovative way. He has both deconstructed and amplified the elements of the oak – the acorn, the leaf, the bark and the wood grain – to create interesting, textural images that provide a different dimension to the beer itself. The images brought the project full circle by synthesising the beer with the oak tree.
Dougal Gunn Sharp, Founder and Master Brewer at Innis & Gunn, said: “Maturation of beer in cask is the reason that Innis & Gunn started out in the first place – it set us apart as true originals in the world of beer - so we’re huge advocates of the process itself and the fantastic flavours that it can create. Quarter Cask Edition is a perfect example of what can be achieved when beer and cask come together. It tastes truly delicious and we cannot wait for our drinkers to give it a try.
“Olivier has done a fantastic job in exploring the cask maturation process in such a unique way. His photographs are stunning and far from expected and we’re pleased to welcome him in to our family of creative collaborations that we kicked off so successfully last year with Project Ampersand. Working with creatives in this way is always fantastic as they see our beers through such a different lens; like the beer, we also hope you love the images as much as we do.”
Olivier Barjolle, London-based photographer, said: "I thoroughly enjoyed working on this collaboration for Innis & Gunn's new limited edition beer Quarter Cask. It was such an interesting challenge as the cask maturation is what makes the beer so unique. For this reason I decided to focus on the oak and after scouting for some amazing looking oak trees, I photographed the portraits at night. I applied various techniques which enabled me to capture the tree in such a unique way. Having complete freedom to interpret this however I wanted was fantastic and I hope I’ve done it justice!"
Quarter Cask Edition is Innis & Gunn’s fourth limited edition release this year. It follows Islay Whisky Cask and Rye Whiskey Cask beers, as well as the brand’s 100-day matured Scrubs Lager Beer. This year also marks the return of the brewer’s hugely popular Vanishing Point, with the fourth instalment of the beer to be released very soon.
Quarter Cask Edition will available from the Innis & Gunn Online store from Monday 26th October priced at £4.95 per 330ml bottle.
Visit the Innis & Gunn online shop:
https://www.innisandgunn.com/item/297/InnisGunn/Quarter-Cask-Edition.html
www.facebook.com/InnisAndGunn
www.instagram.com/innisandgunn_/
twitter.com/innisandgunn
www.olivierbarjolle.com
www.instagram.com/olivierbarjolle/
Sponsored Links
Latest Edinburgh News
CHICAGO Announced for the Edinburgh Playhouse
David Ian for Crossroads Live in association with Barry and Fran Weissler are delighted to announce further dates for the 2024/2025 UK and Ireland tour with dates at Edinburgh Playhouse in 2025.
READ MORE
Paisley Food and Drink Festival returns for a delicious double helping
Paisley Food and Drink Festival returns to the town this weekend for a two-day feastival with plenty for everyone to sample and enjoy.
READ MORE
Racegoers go corgi crazy at Musselburgh Racecourse
A NEW four-legged champion has been crowned for the Corgi Derby at The Sky Bet Sunday Series Raceday, Musselburgh Racecourse.
READ MORE
Nationwide campaign encourages adults in Scotland to take the plunge
With a staggering 14 million adults in the UK unable to swim, the team behind The Learn to Swim National Framework has launched a new campaign to encourage adults in Scotland to learn the life skill.
READ MORE
Gilded Balloon and Edinburgh Street Food announce new, dog friendly comedy night
Edinburgh’s top street food hang-out and leading comedy producers Gilded Balloon have today announced a brand new partnership, bringing the city’s funniest night out to Edinburgh Street Food.
READ MORE
The one that started it all: Edinburgh Science Festival announces its new Director
Edinburgh Science Festival drew its 35th anniversary edition to a close last weekend and now announces its new Director, Hassun El-Zafar, and dates for the 2025 Festival.
READ MORE
Pomegranates Festival kicks off next week
There’s just one week to go before the Pomegranates Festival of International Traditional Dance (25-30 April) kicks off at the Scottish Storytelling Centre and various venues across Edinburgh.
READ MORE
Top tips for visiting the Scottish Homebuilding & Renovating Show
Now in its 30th year, the show is the go-to exhibition for any self-builders or renovators looking for practical tips, expert advice, or the chance to view 1000s of products.
READ MORE
Edinburgh Seafood Festival returns to St James Quarter
The popular Edinburgh Seafood Festival returns to St James Quarter, with even more opportunities to get a taste of the finest Scottish fare!
READ MORE
Cineword celebrates Danny Boyle
Cineworld Edinburgh celebrates the acclaimed British director Danny Boyle from May 7th to May 28th with a limited time big screen re-release of four of his classic titles at only £5 per ticket!
READ MORE
Johnnie Walker Princes Street Introduces Sunrise Yoga Experience
Johnnie Walker Princes Street is inviting guests to find their flow and embark on a journey of tranquility and connectivity with its latest offering, Sunrise Yoga on 3rd May!
READ MORE
Red Carnation Unveils 100 Princes Street, a historically rich new hotel in Edinburgh
Red Carnation Hotels, the family-owned hotel collection, proudly announces the opening of its latest masterpiece and first property in Scotland, 100 Princes Street.
READ MORE
Edinburgh Zoo named best zoo in Scotland
The Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo has been named the best zoo to visit in Scotland by TripAdvisor, the world’s biggest travel guidance platform.
READ MORE
Ambassador Theatre Group becomes ATG Entertainment
Ambassador Theatre Group (“ATG”), a leading live entertainment organisation, and owner of the Edinburgh Playhouse, today announced that it is rebranding as ATG Entertainment.
READ MORE
New Finds at Culloden Battlefield shed more light on intensity of battle
Latest investigations by National Trust for Scotland archaeologists at Culloden Battlefield have recovered a wide range of artefacts.
READ MORE
First Look and opening date confirmed for The Spanish Butcher in Edinburgh
RUSK & RUSK, the independent Scottish restaurant group, today shares first look impressions of The Spanish Butcher, Edinburgh, and confirms it will officially open on Friday 10th May.
READ MORE
New Edinburgh Dog Friendly Brunch Spot Opens Today
Sip & Bark is opening its doors today on Raeburn Place in Stockbridge, with a delicious brunch offering, a selection of cocktails and fine wines, plus it’s dog friendly!
READ MORE
Port Edgar Open Weekend is back with a splash as it celebrates 10th Anniversary
The annual Open Weekend returns to Port Edgar, the largest watersports and activity centre in Scotland, for a special 10th-anniversary event on Saturday 4 and Sunday 5 May!
READ MORE
Kinky Boots struts into Edinburgh
Broadway and West End phenomenon Kinky Boots The Musical, is strutting into Edinburgh in a brand-new production starring Strictly's Johannes Radebe and rising star Dan Partridge!
READ MORE
Laser Station Teams Up with Cash For Kids for Fundraising Event
Laser Station will be hosting an exciting fundraising event from April 22nd to April 28th, aimed at raising funds to support Cash For Kids initiatives.
READ MORE
Lloyds Early Careers event coming to Edinburgh
Lloyds Banking Group is hosting a free event on Saturday 13th April in Edinburgh for young people wanting to explore the wide range of careers options available in the banking industry.
READ MORE
Owen Thompson MP visits Newtongrange inspiring community garden to mark Community Garden Week
Volunteers at the Newtongrange Community Garden were delighted to welcome a special visitor on Tuesday 2nd April - Owen Thompson MP.
READ MORE
Scottish Game Fair returns for its 35th year
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair (SGF) is back for 2024, celebrating its 35-year anniversary at Scone Palace.
READ MORE
New UNIQLO store to open on Princes Street on 25th April 2024
Global apparel retailer UNIQLO will open its doors to Edinburgh’s highly anticipated store on 25 April 2024, with the arrival marks the regeneration of the shopping scene in Scotland’s capital.
READ MORE
Dobbies Garden Centres unveils Afternoon Tea and Planting Experience
Dobbies, the UK's leading garden centre, is inviting plant enthusiasts and foodies alike to a brand new Afternoon Tea and Planting Experience at its stores nationwide.
READ MORE
POSTPONED: Springfest at Loch Lomond Shores
This year's Springfest, set to take place this weekend, has been postponed due to forecasted high winds.
READ MORE
Duck & Waffle Edinburgh is Back with Breakfast 7 days a week and Kids Eat Free the Easter Break
Duck & Waffle Edinburgh is thrilled to announce the return of breakfast service seven days a week and to celebrate KIDS EAT FREE for the Easter break!
READ MORE
Cracking line up of cinematic classics and big screen blockbusters at Vue this April
A fantastic range of brand-new blockbusters, haunting horrors, theatre productions and all-time action classics lead the roster of releases heading to Vue this April.
READ MORE
Edinburgh Folk Club looks to future with wealth of musical talent and annual Songwriting Competition
Edinburgh Folk Club’s weekly folk, roots and acoustic nights are set to continue into the spring and summer, along with the return of their annual Songwriting Competition.
READ MORE
Over 65 shows announced by Gilded Balloon for Fringe 2024
Gilded Balloon have today added over 65 shows for 2024’s Edinburgh Festival Fringe line-up including Michelle Braiser and Mhairi Black!
READ MORESponsored Links
Sponsored Links