Edinburgh STYLE
St James Quarter's much loved Edinburgh STYLE event returns for 2026, with an expanded five-day programme running from Wednesday 25th to Sunday 29th March!
About Edinburgh STYLE
St James Quarter, Edinburgh’s most stylish retail and lifestyle destination, is delighted to announce the return of its much-loved Edinburgh STYLE event for 2026, with an expanded five-day programme running from Wednesday 25th to Sunday 29th March.
Bringing together fashion, beauty and culture in the heart of the capital, Edinburgh STYLE 2026 will deliver a city-wide moment packed with runway shows, trend-led talks, live music and in-store experiences.
Two headline fashion moments will anchor the programme, bringing the drama and energy of the runway to the Quarter.
Wednesday 25th March will launch this year’s event with a high-octane catwalk show featuring Essential Edinburgh backed brands from the City’s George Street and St James Quarter BID area. In B3 the underground vibe of the location will be brought to life with a runway filled with breakers, skaters, influencers and models.
Then on Saturday 28th March during the afternoon there will be a beautifully crafted moment of fashion, dance and music which will surprise and entertain guests. The final show of this year’s event will be a very special one in partnership with Business Beats Cancer Edinburgh, on behalf of Cancer Research UK, during the evening of Saturday 28th March.
At the heart of the event will be the ever-popular STYLE Stage, located on Level 3 of the Galleria, hosting a packed programme of free beauty masterclasses, style workshops and expert panel talks. From confidence-boosting beauty tips and capsule wardrobe refreshes to trend forecasting and insider advice, the stage will offer guests the chance to learn directly from industry leaders and discover what’s shaping the season ahead.
Secure your free seat at our STYLE Stage, a space to be inspired by fashion workshops, beauty masterclasses and panel talks hosted by the hottest brands and style experts.
STYLE Stage Programme:
Wednesday 25 March
To launch Edinburgh STYLE, we invite you to an afternoon of beauty. Learn makeup tips from the experts and discover beauty trends and cult products from your favourite brands.
1pm: The Ultimate Makeup Masterclass: VIEVE
2pm: Step into the World of YSL Beauty
3pm: Discover Charlotte Tilbury’s Magical Makeup Wonderland
4pm: Get the Lancôme Glow
Thursday 26 March
Fashion and beauty collide in a celebration of the new season.
1pm: Style that Inspires by Phase Eight
2pm: BAFTA Beauty with Armani
3pm: Big Lash Energy with Urban Decay
Friday 27 March
Our STYLE Stage welcomes Kylie Reid, founder of egg, who will host two exciting and inspiring panel talks. Plus, unmissable workshops covering everything from skincare to fine fragrance, beauty to interiors.
12pm: Meet the Kiehl’s Skin Pro
1pm: Cutting-edge Beauty: Hourglass
2pm: egg Talks panel, hosted by Kylie Reid
3pm: egg Talks panel, hosted by Kylie Reid
4pm: Discover fine fragrance by Maison Francis Kurkdjian
5pm: Inspired Interiors with Bo Concept
Saturday 28 March
A packed and stylish schedule including thought-provoking panel talks presented to you by V&A Dundee Catwalk: The Art of the Fashion Show
11am: A Journey of Scent Discovery with Molton Brown
12pm: Cutting-edge Beauty: Hourglass
1pm: V&A Dundee Presents: host and panel to be announced soon
2pm: V&A Dundee Presents: host and panel to be announced soon
3pm: STYLE Fashion Moment – models showcase new season looks (not ticketed)
4pm: V&A Dundee Presents: host and panel to be announced soon
5pm: Meet the John Lewis Personal Stylists
Across the five days visitors can also enjoy a vibrant schedule of in-store activations including exclusive events, live music, refreshments, giveaways and gifts with purchase, bringing fashion, hospitality and culture together under one roof.
A beautifully illustrated collectible map by collaborator Holly Sharpe will highlight all the brands across George Street and the Quarter who are participating.
To celebrate the return of Edinburgh STYLE for 2026, St James Quarter has also partnered with Timorous Beasties to create a striking visual takeover within the Quarter. Selected pillars on Level 4 of the Galleria will be wrapped in the studio’s bold new Graffiti Skater wallpaper design for 2026 transforming the space into an unexpected editorial backdrop. Blending contemporary urban expression with Timorous Beasties’ signature subversive classicism, the design draws on Rococo swirls and Victorian silhouette paper cuts layered with expressive graffiti repeats, creating a visual narrative that feels both anarchic and poetic while celebrating individuality, defiance and the beauty found in urban chaos.
With more still to be announced, Edinburgh STYLE 2026 is set to become the defining moment where fashion, culture and the city come together cementing its place as the biggest shopping and style event of the year in Scotland.
Where possible we will update our listings to notify of cancelled, postponed and rescheduled events, however we STRONGLY ADVISE that you check with the venue/organiser in the first instance for updates.
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