A Road Less Travelled leads to more creativity?

Join Professor Joydeep Bhattacharya as he shares the highlights of this fascinating research. Part of Mad Hatter, Grey Matter festival.

A Road Less Travelled leads to more creativity?

About A Road Less Travelled leads to more creativity?

Professor Joydeep Bhattacharya is Director of Research in the Department of Psychology at Goldsmith University. He also leads the Departmental Research Group of Cognitive and Neuroscience. He is fascinated equally by the challenges to understand ever changing brainwaves and the spectrum of complex behaviour what makes us human. Joy is a Fellow of the Royal Society of Arts, and Association for Psychological Science. Joy claims that his brain is always open!

Creativity requires us to break from automatic habitual thinking but we know little about how this happens in our brain. A new study published in Proceedings of the National Academy of Sciences demonstrates that alpha (around 10 cycles per second) brainwaves are crucially involved in this process.

Researchers found that these brainwaves - or alpha oscillations in the right temporal area of the brain - increase when individuals need to suppress the most obvious but misleading associations in creative problem solving. Higher levels of alpha brainwaves in the right part of the brain enable people to come up with ideas which are further away from obvious or well-known ones.

Joydeep, is co-author of this study. He said: “'Two roads diverged in a wood, I took the one less travelled by. And that has made all the difference,’ wrote Robert Frost in his famous poem. Taking a less travelled route is needed for thinking creatively, and our findings provide some evidence on how this is done in our brain.”

Join Joydeep as he shares the highlights of this fascinating research.

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18th - 20th March 2020 – Mad Hatter, Grey Matter festival; Supporting Brain Awareness Week

The Mad Hatter, Grey Matter Festival 2020 has something for everyone curious about creativity and neuroscience. A variety of activities are clustered around four venues – one bringing neuroscience into creativity (St Cecilia’s Hall & Main Library Centre for Research Collections), the other bringing creativity into neuroscience (Old Medical School & the Anatomical Museum), thereby introducing neuroscience-related ideas to new audiences of all ages.

The programme provides an opportunity to utilise collections, archives and current research across the themes of creativity, neuroscience and psychology

While we take every opportunity to ensure the details for A Road Less Travelled leads to more creativity? are accurate, we always advise that you contact the event organiser before setting out for the event to avoid disapointment. All information (whether in text or photographs) is given in good faith but should not be relied upon as being a statement of representation or fact.

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