HARD ROCK CAFE EDINBURGH SHOWCASES NEW RETAIL COLLECTION WITH WINTER LAUNCH OF MY GIFT CAMPAIGN
New Rock Star Collection Perfect for Gifting This Holiday Season
Edinburgh 2017 – Amp up the style this season with Hard Rock’s newest retail campaign “My Gift”, featuring the latest line of new Rock Shop clothing and accessories, available at Hard Rock Cafe Edinburgh’s Rock Shop from 6 November 2017.
The My Gift collection makes the perfect present for loved ones. Whether shopping for that person who has it all, the world wanderer, or the music lover, these brand-new retail items will be sure to bring warmth and style all season long.
The collection features uniquely styled tees and hoodies, along with winter accessories such as hats, socks and scarves. My Gift embodies the feel-good factor of the holiday season, which builds on the narrative that began with “This is My Hard Rock,” the overarching range created to encourage Hard Rock fans to embrace their unique passions, moments, beliefs and individual styles.
Shailyne Berges, Hard Rock International Marketing Manager said, “Much like the rest of the My Hard Rock series, the My Gift retail collection allows Hard Rock fans to give the gift of individuality this holiday season. Whether it’s a classic tee, scarf, or seasonal hat, each piece is designed to make you feel and look good as you celebrate the magic moments during and after the holiday season.”
The new line features 10 limited-edition clothing items, including tees, hoodies, hats, scarves, socks and other accessories. Items within the collection include:
• YM Burnout Zip Hoodie – Men’s navy burnout zip fleece with applique logo (£39.95)
• Classic Pullover Hoodie – Unisex grey pullover hoodie with a classic logo (£37.95)
• Ladies Light Weight Pullover Hoodie – Ladies raspberry light weight burnout hoodie with printed logo and embroidered city drop (£32.95)
• Ladies Couture Snakeskin Scoopneck Tee – Ladies black short sleeve crew with printed matte foil design (£22.95)
• Ladies Sunburst Logo Zip FLC Oatmeal - Ladies oatmeal zip hoodie with printed logo and design (£37.45)
• Ladies Washed Scoopneck Tee Brown - Ladies brown short sleeve crew with printed design (£21.95)
To see the full line of My Gift merchandise and to shop the online Rock Shop, please visit: www.rockshop.hardrock.com
For more information please visit: www.hardrock.com/cafes/edinburgh
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